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All Journal Journal Koperasi Dan Manajemen Journal of Innovative and Creativity
Ninda Rachmawati
Sekolah Tinggi Ilmu Ekonomi Koperasi Malang
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMILIH PRODUK KOSMETIK PADA MAHASISWI JURUSAN EKONOMI SYARIAH FAKULTAS EKONOMI DAN BISNIS ISLAM DI IAIN TULUNGAGUNG Ninda Rachmawati; Riska Afifah
JOURNAL KOPERASI DAN MANAJEMEN Vol 2 No 01 (2021): JOURNAL KOPERASI DAN MANAJEMEN
Publisher : STIEKOP MALANG PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.464 KB)

Abstract

Purpose – kegiatan-kegiatan individu yang secara langsung terlibat dalam mendapatkan dan mempergunakan barang-barang dan jasa-jasa, termasuk didalamnya proses pengambilan keputusan pada persiapan dan menentukan kegiatan- kegiatan tertentu sehingga mampu menjadi tolak ukur untuk perusahaan dalam merencanakan inovasi produk dan pengembangan produk. Design/methodology/approach – Metode yang digunakan dalam penelitian ini adalah dengan menggunakan metode analisa faktor dari data deskriptif yang di peroleh menggunakan angket dan kuisioner. Data diolah dengan menggunakan SPSS 16 dan minitab 17. Findings – Hasil yang di peroleh dalam penelitian ini adalah terdapat 4 faktor utama Faktor budaya, Faktor social, Faktor kepribadian, dan Faktor psikologis Dari ke empat faktor yang terbentuk dalam penelitian ini faktor yang paling dipertimbangkan dalam memilih produk kosmetik pada mahasiswi jurusan ekonomi syariah di IAIN Tulungagung ialah faktor budaya. Research limitations/implications – dalam penelitian ini objek penelitian merupakan mahasiswa yang ada di jurusan ekonomi syariah di IAIN Tulungagung hal ini bisa menjadisebuah acuan untuk penelitian selanjutnya yang mampu menggeneralisasi faktor-faktor yang lain dengan objek penelitian yang berbeda. Originality/value – dalam penelitian ini yang di gunakan adalah menggunakan metode faktor sehingga mampu mengeliminasi faktor-faktor yang dianggap tidak mampu untuk berkontribusi dalam ruang lingkup pemilihan produk kosmetik. Data diolah dengan menggunakan SPSS 16 dan minitab 17. Sehingga menghasilkan akurasi data yang lebih tinggi.
IMPROVING "ETHNIC EPIC" PRODUCT COMPETITIVENESS THROUGH THE PKM PROGRAM IN FOSTERING STUDENT ENTREPRENEURIAL SPIRITS Ninda Rachmawati
JOURNAL KOPERASI DAN MANAJEMEN Vol 3 No 01 (2022): JOURNAL KOPERASI DAN MANAJEMEN
Publisher : STIEKOP MALANG PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52838/komastie.v3i01.96

Abstract

  Purpose – The economy is one factor in a country's progress. Each country is competing to boost the productivity of its economy. The Indonesian economy is ranked 17th in the world. Indonesia's economic growth is significant, and it cannot be separated from the role of small and medium-sized enterprises (SMEs) in supporting the growth of exports and imports. Tote bag manufacturers are one type of SME that can be seeded. Design/methodology/approach – Problems impeding the development and productivity of SME shoes, particularly in the Malang area, will be classified into four categories: (1) human, (2) process, (3) facilities, and (4) business competition. Use descriptive methods to improve product competitive in PKM program. Findings – According to this research, the most important issue affecting the development of SMEs in Malang is human resources. The Kaizen strategy (5S) will be used to solve these problems, along with the training student creativity program (PKM) and the P-Course concept. These enhancements will result in strategies to increase the overall productivity of SMEs by focusing on working and evaluating how the system works. This strategy is expected to address the weaknesses of existing SME shoes in order to prepare for the upcoming global competition. Research limitations/implications – This research only uses students in STIEKOP Malang, where they apply the proposal in the PKM program. If any SME in the Malang Area uses it, it will serve a great purpose. Originality/value – This instilled the entrepreneurial spirit in STIEKOP Malang students as they grew up. It must be supported with any element to create young entrepreneurs. Keywords: SME, Economic, PKM, Entrepreneur Paper type: Case Study
Analisis Nilai Tukar Dan Harga Saham Yang Mempengaruhi Indeks Harga Saham Gabungan Pada Sektor Perbankan Periode 2021: Analysis of Exchange Rates and Stock Prices Affecting the Combined Stock Price Index in the Banking Sector for the Period 2021 Ferra Eka Ramadhani; Indah Datin Nadliroh; Ninda Rachmawati
JOURNAL KOPERASI DAN MANAJEMEN Vol 3 No 02 (2022): JOURNAL KOPERASI DAN MANAJEMEN
Publisher : STIEKOP MALANG PRESS

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The aim of this research is: 1) To know the calling (unit and rupiah) must be done by Batako Pitoyo business to be at a point BEP. 2) To know the calling (unit and rupiah) must be done by Batako Pitoyo business to achieve profit is planned amount to Rp 540.000.000, -  3) To know the percentage of sold decrease (based on the budget) to be at a point BEP. The data collection instrument used in this research is: 1) Documentation, which collects note obtained from various written sources, whether they are from Batako Pitoyo and also from other business which has a relationship with the research, documentation is a note taken in the past such as notes, books, and others. 2) Interviews, are a method of collecting the data by question and answer, or communicating directly with people who have related to the problems in the research to get better data). The results of the research show that 1) The minimal sales volume that should be done by Batako Pitoyo to be at a point BEP amounted to 252.370 units, or Rp 656.162.532; 2) The volume of sales that must be done by Batako Pitoyo achieve the planned profit during 2018 amount to Rp 540.000.000,- is  966 362 units or Rp 2.512.542.955; 3) the percentage decrease in selling (on a budget) to be at a point BEP is 68%.
Pertumbuhan UMKM Pasca Pandemi Covid 19 Dengan Menggunakan Media E-Commerce Ninda Rachmawati; Anudiyan Amir Mas'ud
JOURNAL KOPERASI DAN MANAJEMEN Vol 4 No 01 (2023): JOURNAL KOPERASI DAN MANAJEMEN
Publisher : STIEKOP MALANG PRESS

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Abstract

Purpose – The purpose of this study was to determine what actions or tactics MSMEs may take to sustain their operations in the face of COVID 19. In particular when pandemics strike, this study will explain how MSMEs use measures to remain in operation and adapt more quickly to market shifts. Design/methodology/approach – The topic and area of research interest are described in this study using a qualitative methodology. Methods of qualitative research are those that rely on qualitative data rather than a statistical foundation. Findings – Because so many people are now buying online, the suggested survival strategy for MSMEs to be able to retain their business is to (1) earn sales through e-commerce. (2) Using digital technology for product promotion (digital marketing) in order to reach more customers (3) Enhance the standard of both the type and caliber of the service as well as the product. Research limitations/implications – Because it employs descriptive and qualitative approaches, this study includes more subjective informants, who run a significant risk of lowering the objectivity of the research findings. The researcher's personality will influence the research's findings; hence, when you meet other researchers with various personalities, the findings may change. Originality/value – E-commerce has been shown in studies (Hardilawati, 2019; Setyorini et al., 2019) to positively and significantly affect marketing effectiveness and MSME revenue. This study discovered that e-commerce sales were widespread. (2) Product promotion via digital marketing (3) Improving the caliber of the product and service  
Analysis of the Influence of Perceived Value, E-WOM, and Digital Promotion on Purchase Intention of Electric Vehicles Ninda Rachmawati; Muhammad Iqbal Fajri; Rudy Max Damara Gugat; Riesna Apramilda; Syamsul Hadi; Meutia Nadia Karunia
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3092

Abstract

The purpose of this study is to investigate the impact of perceived value, electronic word of mouth (E-WoM), and digital promotion on Indonesian consumer purchase intention of electric vehicles. This study was initiated against the backdrop of retrieving the deteriorating environmental situation and conductive marketing strategies promoting purchase consideration of eco-friendly cars. This study is a quantitative research using purposive sampling with 210 participants as samples of consumers, which meet the following requirements: 18 years old and having been staying in Indonesia; have basic understanding of electric vehicle (or EV); and ever search any information or consider to buying it. This data was collected via a 5-point Likert scale questionnaire and analyzed with multiple linear regression. The analysis results indicate that all three independent variables have a positive and significant effect on purchase intention. Perceived value increases purchase intention through perceptions of functional, emotional, and social benefits that are considered greater than the costs incurred. E-WoM strengthens consumer trust through credible positive reviews, while digital promotion drives purchase intention through informative, interactive, and persuasive campaigns. These findings imply that electric vehicle marketing strategies in Indonesia should integrate efforts to enhance perceived value, manage positive E-WoM, and optimize digital promotion to accelerate market adoption.
Co-Authors Anudiyan Amir Mas'ud Ferra Eka Ramadhani Indah Datin Nadliroh Meutia Nadia Karunia Muhammad Iqbal Fajri Riesna Apramilda Riska Afifah Rudy Max Damara Gugat Syamsul Hadi