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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL USM LAW REVIEW
Mohammad Iqbal
Universitas Semarang
Economics, Econometrics & Finance Social Sciences Other

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Strategi Pemasaran Untuk Meningkatkan Penjualan UMKM Tas Zamano Di Kebonharjo Dina Kharisma; Nining Hidayah; Mohammad Iqbal
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i2.319

Abstract

UMKM are one of the important pillars in the national economic sector. UMKM need to be pushed back after the Covid-19 pandemic. One of the things that can be done to encourage the rise of UMKM is by digitizing marketing and product innovation. This study aims to determine the factors that decreased sales and marketing strategies that were implemented, how to deal with the obstacles that occurred, weaknesses and obstacles in Zamato bags. This study used descriptive analysis, interview and observation data collection techniques, and purposive sampling technique. There are 5 samples in this study (respondents) who are business owners, consumers, employees, and the research team
LEGAL PROTECTION OF FAMOUS TRADEMARKS Mohammad Iqbal; Erdyanto Dwi Nugroho
JURNAL USM LAW REVIEW Vol. 4 No. 1 (2021): MAY
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/julr.v4i1.3460

Abstract

The purpose of this study is to analyze the legal protection of well-known brands. The use of well-known brands at this time has begun to flourish, this is because it promises great benefits to be obtained when using well-known brands rather than using their own brands. Many manufacturers have got around to combining original branded goods with pirated ones, because the pirated is physically similar to the original. In this articlethat what determines a brand is the community because it is the public who knows that a brand is worthy of being famous. So, one way is through Preventive and Repressive Protection in accordance with Law 20 of 2016, there is a need for amendments toa definite measure for the Judge to determine the criteria for a famous mark and also provide criteria that can distinguish the similarity in essence from the overall equation and the philosophical requirements of a brand.
Co-Authors Dina Kharisma Erdyanto Dwi Nugroho Nining Hidayah