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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis AMMA : Jurnal Pengabdian Masyarakat Jurnal REKOMEN (Riset Ekonomi Manajemen)
Dina Kharisma
Universitas Semarang
Humanities Chemistry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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PENERAPAN STRATEGI BAURAN PEMASARAN USAHA PADA WINGKO BABAT PAK SUGITO DI MERBAU - BANYUMANIK Dina Kharisma; Evi Evi
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i1.273

Abstract

Abstract : UMKM are one of the important pillars in the national economic sector. UMKM need to be boosted again after the Covid-19 pandemic. One of the things that can be done to encourage the rise of UMKM is by digitizing marketing. The more workers, the greater the number of jobs created. So that UMKM, workers can return to normal and the economy starts to improve. This study aims to determine the marketing mix applied by Wingko Tripe producers. This study used descriptive analysis, interview and observation data collection techniques, and purposive sampling techniques. There are 3 samples in this study (respondents) who are business owners of Wingko Tripe, consumers, and the research team
Peningkatan Literasi Keuangan Pada Pelaku Usaha Tempe Melalui Pelatihan Pembukuan Keuangan di Kelurahan Tembalang Semarang: - C. Tri Widiastuti -; Fariha Azzahra; Dina Kharisma; Elisa Teguh Prasetyani; Nasyya Kumalarahmadani
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 10 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The purpose of community service activities is to provide simple bookkeeping training and mentoring for Tempe home-based businesses. In running a business, the business actors have not made financial records/books in accordance with applicable regulations. The problem faced by business actors is the lack of financial literacy/knowledge. By providing knowledge, training, and assistance, business actors can increase their knowledge so that they can find their expenses, incomes, profits, and developments. The method used is a site survey, socialization, training, and assistance in making financial books. The result of this training activity is increased knowledge in making bookkeeping by 89.09%, business actors can do financial bookkeeping, separate personal and business finances, know the benefits obtained and make good decisions.
MSME Marketing Strategy Analysis to Face Competition in Digitalization Era (Study on MSME Traders Clothing at Pasar Johar MAJT Semarang) Tri Widiastuti; Dina Kharisma
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol. 6 No. 1 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i1.359

Abstract

Study this aim analyze online strategy marketing based on strengths and weaknesses, opportunities, and threats on trader clothes at Johar MAJT market Semarang to increase power competitiveness and sales. The research study uses a qualitative descriptive approach. Data were obtained from in-depth interviews with key informants. The research place is in Johar MAJT Market, Semarang, and the research informants are merchant clothing at the Johar MAJT market, Semarang. Data collection techniques through observation, interviews, and documents. Technique analysis data use Miles and Huberman’s model include: 1) reduction,2) presentation. 3) conclusion and verification. Test validity uses credibility tests through technique triangulation technique and source. The results of the study can be concluded that online marketing can increase the power of competitive trader clothes at the Johar MAJT. The online marketing strategy is determined by a combination factor internal and external. In general trader clothes are in quadrant 1, progressive strategy is recommended (Strength-Opportunity -SO) and the company is in very good condition so there are a lot of opportunities to expand continually, increase growth and achieve progress maximum. Strategy Strength-Opportunity (SO) includes: 1) Utilise whole strength in conducting effective communication with consumers, 2) Expanding network by collaborating with marketplaces like Tokopedia, Blibli, Shoppee, and others, so that online sales can increase, 3) Expansion strategy: open outlet new, accept many resellers, 4) Push the price and give a discount product which often searching for community/new product as promotion,5) Cooperate with a distributor so that stock goods always available.
Strategi Pemasaran Untuk Meningkatkan Penjualan UMKM Tas Zamano Di Kebonharjo Dina Kharisma; Nining Hidayah; Mohammad Iqbal
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i2.319

Abstract

UMKM are one of the important pillars in the national economic sector. UMKM need to be pushed back after the Covid-19 pandemic. One of the things that can be done to encourage the rise of UMKM is by digitizing marketing and product innovation. This study aims to determine the factors that decreased sales and marketing strategies that were implemented, how to deal with the obstacles that occurred, weaknesses and obstacles in Zamato bags. This study used descriptive analysis, interview and observation data collection techniques, and purposive sampling technique. There are 5 samples in this study (respondents) who are business owners, consumers, employees, and the research team
Co-Authors C. Tri Widiastuti - Elisa Teguh Prasetyani Evi Evi Fariha Azzahra Mohammad Iqbal Nasyya Kumalarahmadani Nining Hidayah Widiastuti, C. Tri