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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Edunomika (JIE) Journal of Community Service and Engagement Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Pariwisata
Nining Hidayah
Universitas Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Memberdayakan Masyarakat dengan Ketrampilan Pembuatan Pelicin dan Pewangi Pakaian Untuk Meningkatkan Pendapatan di Kelurahan Purwoyoso Kota Semarang Nurhidayati Nurhidayati; Rahoyo Rahoyo; Nining Hidayah
Journal of Community Service and Engagement Vol. 2 No. 2 (2022): April 2022
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v2i2.44

Abstract

The purpose of this community service activity is to help increase income for women in the Purwoyoso village, because the COVID pandemic has reduced income due to a reduction in employees and a reduction in working hours. The method used in this community service activity is to provide direct training with tutorials in the field by teaching how to make clothes lubricants and deodorizers. The results of the service are expected that mothers have skills in making clothes lubricants and fragrances. Having skills in making lubricants and fragrances, mothers can produce which can later be used alone or sold so that additional income can be obtain.
Strategi Pemasaran Untuk Meningkatkan Penjualan UMKM Tas Zamano Di Kebonharjo Dina Kharisma; Nining Hidayah; Mohammad Iqbal
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i2.319

Abstract

UMKM are one of the important pillars in the national economic sector. UMKM need to be pushed back after the Covid-19 pandemic. One of the things that can be done to encourage the rise of UMKM is by digitizing marketing and product innovation. This study aims to determine the factors that decreased sales and marketing strategies that were implemented, how to deal with the obstacles that occurred, weaknesses and obstacles in Zamato bags. This study used descriptive analysis, interview and observation data collection techniques, and purposive sampling technique. There are 5 samples in this study (respondents) who are business owners, consumers, employees, and the research team
STRATEGI MARKETING MIX DALAM UPAYA MENINGKATKAN PENJUALAN Nining Hidayah; Wahyu Puspitasari; Naini Rizka Amelia
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.17993

Abstract

Strategi pemasaran pada Geprek SBM Karangawen yang belum sepenuhnya diterapkan dilihat dari adanya pencapaian penjualan yang setiap bulan masih mengalami fluktuatif. Disamping tingginya tujuan pemasaran yang optimal, maka hambatan untuk mencapai startegi pemasaran tersebut tersebut semakin tinggi, maka pelaku usaha Geprek SBM Karangawen mengukur penerapan strategi dengan menggunakan marketing mix 7P, melihat belum maksimalya dalam pencapaian penjualan setiap bulanya. Faktor yang dapat menyebabkan masih adanya penurunan atau fluktuatif pada pencapaian penjualan dapat dipengaruhi oleh startegi pemasaran yaitu produck, price, place, promotion, people, process, serta , physical evidence. Tujuan dari penelitian ini adalah untuk menganalisis strategi marketing mix 7p, untuk menganalisis kendala dan solusi dalam penerapan serta implementasi strategi mix 7 P Dalam upaya meningkatkan penjualan dan mengoptimalkan startegi bisnis melalui startegi marketing Mix 7P. Jenis penelitian yang digunakan adalah deskriptif kualitatif. Penelitian menggunakan pendekatan kualitatif merupakan cara yang dilakukan oleh peneliti dalam memahami, menggali, dan mengungkap fenomena tertentu dari responden yang ditetapkan. Penelitian ini dilakukan pada pemilik usaha Geprek SBM, pelanggan serta karyawan. Hasil penelitian ini dapat menganalisis strategi marketing mix 7P, kendala dan solusi yang dihadapi serta implementasi startegi marketing mix pada Geprek SBM Karangawen. Kata Kunci : Strategi, Marketing Mix 7P, Penjualan.
Penerapan Digital Marketing Pada Pelaku Umkm Kelurahan Brumbungan Kecamatan Semarang Tengah Kota Semarang Nining Hidayah; Nunik Kusnilawati; Anandha; Juhanes
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 6 No 2 (2026)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/aptwgf93

Abstract

The Community Service program involved education, training, and mentoring for MSMEs in Brumbungan Village, Central Semarang District, on the use of digital marketing through the Shopee and TikTok Shop marketplaces. Participants were given an understanding of the importance of digital transformation in product marketing and the various benefits of marketplaces, such as expanding market reach, increasing product visibility, simplifying transactions, and supporting business growth. In addition to the material, participants were also guided through the process of creating accounts and managing online stores. The program continued with a discussion and Q&A session to assess participants' knowledge and experience in utilizing digital technology. The community service team administered a pre-test before and a post-test after the training to gauge participants' understanding. The discussion revealed that most MSMEs still rely on conventional marketing and have not yet optimally utilized marketplaces as a marketing tool. The results of the program demonstrated an increase in participants' knowledge, skills, and motivation in using marketplaces as a digital marketing tool. Participants successfully created online stores, understood how to upload products, and began to recognize the importance of digital marketing in developing their businesses. With this training and mentoring, it is hoped that MSMEs will be able to utilize the market sustainably to expand their market share, increase their competitiveness, and encourage increased sales of their products.  
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN PERCEIVED ORGANIZATIONAL SUPPORT TERHADAP DISIPLIN KERJA KARYAWAN LEMBAGA SWADAYA MASYARAKAT (LSM) ALIANSI TAJAM MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Nining Hidayah; Wahyu Puspitasari; Shinta Eka Kartika; Rizal Bayu Herlambang
Jurnal Ilmiah Hospitality Vol 11 No 1: Juni
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i1.1838

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh gaya kepemimpinan transformasional dan perceived organizational support terhadap kedisiplinan kerja Karyawan Lembaga Swadaya Masyarakat (LSM) Tajam melalui kepuasan kerja sebagai variabel intervening. Penelitian ini menggunakan 38 karyawan Lembaga Swadaya Masyarakat (LSM) Tajam. Penelitian ini merupakan penelitian populasi. Data penelitian dikumpulkan dengan menggunakan kuesioner. Analisis data dilakukan dengan menggunakan teknik analisis regresi berganda dan uji Sobel (Sobel test). Hasil penelitian menunjukkan bahwa 1) Gaya kepemimpinan transformasional berpengaruh positif terhadap kepuasan kerja, 2) Perceived organizational support berpengaruh positif terhadap kepuasan kerja, 3) Gaya kepemimpinan transformasional berpengaruh positif terhadap kedisiplinan kerja karyawan Lembaga Swadaya Masyarakat (LSM) Tajam, 4) Perceived organizational support berpengaruh positif terhadap kedisiplinan kerja karyawan Lembaga Swadaya Masyarakat (LSM) Tajam, serta 5) Kepuasan kerja berpengaruh positif terhadap kedisiplinan kerja karyawan Lembaga Swadaya Masyarakat (LSM) Tajam
Co-Authors Anandha Anandha Dina Kharisma Juhanes Juhanes Kusnilawati, Nunik Mohammad Iqbal Naini Rizka Amelia Nurhidayati Rahoyo Rahoyo Rizal Bayu Herlambang Shinta Eka Kartika Wahyu Puspitasari