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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Public Relations (J-PR) KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Parlin Harbet
Universitas Bina Sarana Informatika, Jakarta
Biochemistry, Genetics & Molecular Biology Chemistry Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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Penerapan Startegi Pemasaran di Tengah Pandemi Covid-19 (Studi Kasus Pada Kopi Retjeh Bintaro) Parlin Harbet
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1201.342 KB) | DOI: 10.31294/jpr.v2i1.498

Abstract

This research was conducted to determine the application of marketing strategies during the Covid-19 pandemic, where the object of this research was a coffee shop that was developing and was hit by the pandemic. This research method uses qualitative research with a descriptive approach. Based on the results of the study, it was found that the application used by Kopi Retjeh was to use the 7P approach (Product, Price, Promotion, Place, People, Process, Physical Evidence). While the results of this study can be described, the implementation of this strategy has not run optimally. However, with the power of social media, it is hoped that Retjeh's coffee shop can survive during the pandemic problems it is facing.
Pengelolan Kesan Seorang Gay Menurut Kajian Dramaturgi Parlin Harbet
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.518

Abstract

Penelitian ini berjudul Pengelolan Kesan Seorang Gay Menurt Kajian Teori Dramaturgi, Dalam penelitian ini peneliti ingin mengetahui bagaimana seorang gay mengeloa kesan yang ingin disampaikan tentang identitas diri mereka sebagai seorang gay di tinjau dari teori dramatugi yang menunjukan adanya panggung depan dan panggung belakang dalam kehidupan seorang gay. Juga penelitian mengunakan pendekatan metode kualitatif deskriptif yaitu metode yang meneliti mengenai objek tertentu, kondisi tertentu. Tujuannya adalah untuk membuat deskripsi. Dari hasil penelitian menunjukan bahwa adanya dua panggung dalam kehidupan seorang gay yang dimana mereka harus mengelola kesan yang ingin mereka sampaikan kepada orang lain.
KOMUNIKASI ANTAR PRIBADI GURU BIMBINGAN KONSELING DENGAN SISWA PELAKU PERUDUNGAN SMK XYZ Parlin Harbet
Jurnal Akrab Juara Vol 6 No 1 (2020)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Peran guru BK di sekolah ini tentunya menjadi sangat vital dalam mencegah dan menangani tindak perundungan yang terjadi, namun demikian ketidak seimbangan jumlah guru BK dengan banyaknya jumlah siswa dapat menjadi faktor penghambat komunikasi. Bagaimana seorang guru BK menerapkan pola komunikasi antar pribadi dengan siswa pelaku tindak perundungan akan di teliti lebih lanjut dalam penelitian ilmiah ini. Penelitian ini bertujuan untuk mendeskripsikan Untuk memahami pola komunikasi interpersonal guru BK dengan siswa pelaku perundungan juga untuk melihat intensitas komunikasi interpersonal guru BK dengan pelaku perundungan dan menganalisa keterampilan komunikasi interpersonal guru BK dengan pelaku perundungan. Penelitian ini memikili Paradigma Post Positivisme karena bersifat naturalistik. Penelitian dilakukan dalam kondisi yang alamiah, analisis data dilakukan secara induktif berdasarkan fakta yang ditemukan di lapangan.
Pelatihan Teknik Food Fotografi dalam Meningkatkan Branding pada UMKM Prima Global Mart Bekasi Devy Putri Kussanti; Fifit Fitriansyah; Parlin Harbet; Jaka Atmaja
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 2 No. 4 (2022): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v2i4.665

Abstract

Era new normal membuka kesempatan baru bagi UMKM, terutama industri makanan, untuk meningkatkan penjualan mereka melalui branding produk dengan cara fotografi food. Foto atau gambar dalam dunia visual marketing memiliki kekuatan untuk menarik pembeli. Sebagian besar pebisnis produk makanan dan minuman menggunakan jasa fotografer profesional dalam menghasilkan foto yang menarik. Namun, tidak semua pebisnis memiliki modal untuk menyewa jasa profesional tersebut, terutama pebisnis yang baru saja merintis usaha mereka. Food Photography dipilih sebagai salah satu metode untuk meningkatkan branding, hal ini karena; skill fotografi makanan dapat menghasilkan gambar–gambar makanan yang menarik bagi pelanggan., food photography dapat memperkuat brand bisnis kuliner, food photography dapat mempermudah dan mempercepat promosi bisnis kuliner, terutama bagi pebisnis muda dan rumahan. Kegiatan PM diadakan secara offline atau tatap muka pada hari libur agar tidak mengganggu waktu bekerja para UMKM Prima Global Mart Bekasi, sedangkan luaran dari kegiatan PM berupa press release di media cetak online dan juga jurnal Abdimas.
Strategi Komunikasi Pemasaran Untuk Menciptakan Brand Awareness (Studi Kasus Pada Produk Sabun Organic Dr Bronner’s) Parlin Harbet; Jolyanto Jolyanto
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.1885

Abstract

The impact of this pandemic has also changed the lifestyle of most people who previously used products containing chemicals, now have started to switch to products labeled natural (natural) or organic. The growth of users of organic products in Indonesia has increased from previous years with an increase reaching thirty percent, and is predicted to continue to increase in the years to come. The method used is a qualitative method with an analytical descriptive, verification and exploratory approach. The type of data collected is primary data obtained from unstructured interviews to information sources. The data analysis technique uses a qualitative descriptive model in the form of data collection, data reduction, data display, and conclusions. In building brand awareness of Dr Bronner's products using a message strategy which is divided into several important pillars in conveying messages in the process of marketing Dr Bronner's soap in Indonesia where the umbrella message (key message) is “Clean Beauty, Effective & Iconic” this is because it is still many people in Indonesia still choose personal care not based on the benefits of personal care (in this case, soap) and also the ingredients used in the soap they use. Dr. Bronner's in Indonesia has planned a communication strategy by highlighting the advantages or advantages of the product as the main key in marketing the product.
ONLINE SHOP COMMUNICATION STRATEGY CEMEAL_AN IN MARKETING ITS PRODUCTS ON SOCIAL MEDIA Namira Fitria; Parlin Harbet
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 2 (2025): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Marketing communication strategies have an important role in the success of selling a product. Then marketing communication can also arouse and develop consumer awareness of the product/service of a business so that consumers are aware of the products/services offered. The purpose of this study is to find out how the marketing communication strategy carried out by online shops Cemeal_an in marketing their products on Instagram. Descriptive qualitative research is research using the case study method (case study). The results of this study show that the marketing communication strategies carried out by Cemeal_an through Instagram social media are proven not all to meet the existing marketing mix, but their consumers know the information about the product quite clearly. The selection of media used should be more optimized and support marketing communication activities in other ways so that the application of marketing communication can run more to keep up with the development of a very modern era like today.
REPRESENTATION OF JAVANESE CULTURE IN THE RELIGIOUS FILM WHEN LOVE IS PRAISE 2 (Semiotic Analysis of Charles Sander Pierce) Ido Afriadi; Namira Fitria; Parlin Harbet; Sanika Sembiring
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 3 (2025): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This research is a research that analyzes Javanese cultural values in the religious cinema film When Love Recites Tasbih 2. The formulation of the problem in this research is what are the signs and meanings that represent Javanese cultural values in the cinema film When Love Recites Tasbih 2. This research uses data analysis, namely the meaning of symbols as a semiotic study. The method used is a qualitative descriptive method that shows the results of the research that emphasizes meaning rather than generalization. The data in this study presents verbal texts and nonverbal texts. Verbal texts are in the form of writing and speaking, while nonverbal texts are in the form of images or settings contained in the film. As for the data collection technique, the researcher used the note-taking technique in the form of (1) watching the film, (2) noting the things needed, (3) collecting (screen capture), (4) selecting, and (5) analyzing to obtain conclusions. The researcher used Charles Sanders Pierce's semiotic study by focusing on the meaning of symbols as the data obtained. Furthermore, the data was analyzed to obtain the cultural values contained in the film. The researcher found 4 images and narratives that contain symbolic meanings related to Javanese cultural elements. Researchers found cultural values in the form of words and locations in Central Java.
Co-Authors Devy Putri Kussanti Fifit Fitriansyah Ido Afriadi Jaka Atmaja Jolyanto Jolyanto Namira Fitria Sanika Sembiring