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All Journal SEMESTA: Journal of Science Education and Teaching Journal of Applied Artificial Intelligence in Education
Putri Olivia
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Computer Science & IT Education Social Sciences Other

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Journal : Journal of Applied Artificial Intelligence in Education

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Exploring Factors Influencing MOOCs Usage Behavior and Technology Acceptance in Higher Education: An Analysis Using the UTAUT Model Kiki Awaliyah; Arum Putri Rahayu; Putri Olivia; Muh Ma’ruf Asya Perdana
Journal of Applied Artificial Intelligence in Education Vol 1, No 1 (2025): July 2025
Publisher : Lontara Digitech Indonesia

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Abstract

This study aims to analyze the acceptance of Massive Open Online Courses (MOOCs) by students at Makassar State University using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. This research uses a descriptive quantitative approach with data collection methods through online questionnaires. The research instrument was developed to measure eight dimensions of UTAUT: performance expectancy, effort expectancy, social influence, facilitating conditions, computer self-efficacy, attitude towards technology, behavioral intention, and actual use. The results showed that students have a fairly positive perception of the use of MOOCs as a digital learning medium. They considered MOOCs useful in increasing learning productivity, supporting online group discussions, and facilitating access to learning materials. However, some obstacles are still felt, especially limited technical knowledge, usage experience, and social support from the surrounding environment. These findings indicate the importance of strengthening digital literacy, technical training, and sustainable supporting policies to optimize the utilization of MOOCs in the learning process. This research is expected to contribute to the development of digital learning strategies in higher education, especially in integrating technology effectively into the teaching and learning process in the digital era.
Co-Authors Arum Putri Rahayu Geni Rahimi Intan Putri Dewi Kiki Awaliyah Muh Ma’ruf Asya Perdana