<![CDATA[This study aims to analyze the acceptance of Massive Open Online Courses (MOOCs) by students at Makassar State University using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. This research uses a descriptive quantitative approach with data collection methods through online questionnaires. The research instrument was developed to measure eight dimensions of UTAUT: performance expectancy, effort expectancy, social influence, facilitating conditions, computer self-efficacy, attitude towards technology, behavioral intention, and actual use. The results showed that students have a fairly positive perception of the use of MOOCs as a digital learning medium. They considered MOOCs useful in increasing learning productivity, supporting online group discussions, and facilitating access to learning materials. However, some obstacles are still felt, especially limited technical knowledge, usage experience, and social support from the surrounding environment. These findings indicate the importance of strengthening digital literacy, technical training, and sustainable supporting policies to optimize the utilization of MOOCs in the learning process. This research is expected to contribute to the development of digital learning strategies in higher education, especially in integrating technology effectively into the teaching and learning process in the digital era.]]>
Copyrights © 2025
