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Penerapan Komunikasi Pemasaran terhadap Keputusan Pembelian Konsumen Rima Rizki Syahputri; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

In the field of marketing, globalization has had a significant impact. Where the market potential is growing, but there is a drawback, namely the increasingly fierce and difficult competition. As a result, marketing in this era of globalization requires more than just producing product improvements, setting lower rates, and distributing goods continuously. Companies, on the other hand, need good marketing communications to promote their products, strengthen their brand image, and generate purchasing decisions. The purpose of this study is to see how the communication mix affects customer purchasing decisions. Advertising, personal selling, sales promotion, direct marketing, and public relations are the five main aspects that make up the marketing communications mix. Where these five parts come together to fulfill the purpose of marketing communication, namely improving product image, which leads to product purchase. Keywords: Marketing, Marketing Communication, Purchasing

Peran Organisasi dan Komunikasi bagi Pimpinan di Lingkungan Kerja Rima Rizki Syahputri; Suhairi Suhairi; Sri Aderafika Sani; Soibatul Aslamia Nasution
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 1 No 2 (2021): Dawatuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

This study aims to determine the role of organizational communication for leaders in the work environment. Communication activities within an organization aim to establish mutual understanding and equate experiences among members of the organization. With good communication, an organization can run smoothly. On the other hand, lacking or absent communication, organizations can fall apart. Therefore, leadership in organizational communication is very important because the presence of the leader is one of the spearheads of success in the organization. The results of the study concluded that communication in a leadership is a very important element in achieving the success of the goals to be achieved by an organization. Therefore, a leader should be good at communicating both verbally and non-verbally. Good communication will be able to increase motivation, so that the information conveyed can be well received and this will be able to improve performance and work control will also be carried out properly. In an organization the leader is a communicator. Effective leaders generally have effective communication skills, so that more or less will be able to stimulate the participation of the people they lead.

Pentingnya Literasi Keuangan Bagi Masyarakat Agar Tidak Tertipu Investasi Bodong: Studi Kasus Binomo Purnama Ramadani Silalahi; Rima Rizki Syahputri; Rendi Prayoga; Ardhia Meianti
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 2 No 3 (2022): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Financial literacy is the knowledge, ability, expertise, and belief of a society to manage finances properly and gratefully. Financial literacy is one solution to filter the negative impacts of ICT developments, many financial products/services appear with different patterns, making it increasingly difficult to determine which investments are safe and which are risky. Literacy in finance is important because it is very important. Few Indonesians understand the many financial products and services available, as well as their features and benefits. This research is a literature study, collecting data using secondary data, and literature related to money. Research Topic According to the research, financial literacy is a powerful tool to reduce the victims of investment fraud that is increasingly prevalent in society. Knowledge and education of the general public about finance and financial literacy is very much needed. Keyword : Financial Literacy, Fraudulent Investment

Pengaruh Komunukasi Pemasaran Sebagai Promosi Untuk Usaha Kecil Menengah Rima Rizki Syahputri; Zuhrinal M. Nawawi
Economic Reviews Journal Vol. 2 No. 1 (2023): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness and efficiency of integrated marketing messages. An entrepreneur's ability to sell his brand will be aided by the knowledge, understanding and application of integrated marketing communications. The purpose of this study is to conduct a theoretical investigation of the relationship between entrepreneurship and integrated marketing communication as a marketing promotion approach. If done right, integrated marketing communications can help entrepreneurs introduce, form a positive impression, and retain clients for their companies. Keywords: Communication, Marketing, Entrepreneurship.

Peningkatan Produktivitas UKM Lontong Plastik Mini Modern di Desa Kolam Vega Liana; Rima Rizki Syahputri; Putri Ayuni; Gita Kurnia Sari Sembiring; Zainarti Zainarti
Transformasi Manageria: Journal of Islamic Education Management Vol 3 No 2 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

SMEs are small and medium enterprises owned by individuals or individual business entities. Small and Medium Enterprises (SMEs) have an important role in supporting the national economy. Therefore, SMEs need to get attention from the government and academics. Various processed food products are produced by SMEs. Lontong is one of the staple food products that we often encounter and consume. Lontong is made from rice wrapped in plastic, banana leaves and boiled. The majority of Lontong business owners continue to produce their goods using firewood and improvised tools. As a result, the quality and production capacity remain low. However, on this occasion the researchers conducted research on the mini Lontong UKM located in the village of Pond, Kab. Deli Serdang Kec. Percut Sei Tuan here, researchers see the production process for making rice cake at Mrs. Risna's house. The manufacturing process is very modern because it uses modern cooking utensils, namely using a gas stove and the cooking process takes 6 hours faster. The mini size of the lontong and the cheap and economical price makes it attractive for the public to buy the product and the owner distributes it to markets and online media such as social media and other online media. Keywords : Lontong UKM, Productivity, Production Marketing

Pengaruh Komunukasi Pemasaran Sebagai Promosi untuk Usaha Kecil Menengah Rima Rizki Syahputri; Zuhrinal M. Nawawi
ManBiz: Journal of Management and Business Vol 3 No 1 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.1870

To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness and efficiency of integrated marketing messages. An entrepreneur's ability to sell his brand will be aided by the knowledge, understanding and application of integrated marketing communications. The purpose of this study is to conduct a theoretical investigation of the relationship between entrepreneurship and integrated marketing communication as a marketing promotion approach. If done right, integrated marketing communications can help entrepreneurs introduce, form a positive impression, and retain clients for their companies. Keywords: Communication, Marketing, Entrepreneurship.

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