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p-Index From 2020 - 2025
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This Author published in this journals
All Journal Journal of Vision and Ideas (VISA) Journal of Management and Business
Dea Putri Amanda
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Citra Merek dan Periklanan terhadap Keputusan Pembelian Polis Asuransi Dea Putri Amanda; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.299 KB) | DOI: 10.47467/visa.v1i3.813

Abstract

The purpose of this study was to determine the effect of brand image or brand image and advertising on insurance policy purchasing decisions made by insurance consumers. The results of the study state that the first is the influence of brand image or brand image factors on the purchase choice of insurance policy customers. second, that there is no effect of advertising on the choice to purchase an insurance policy. third, that there is a positive influence between brand image and the negative impact of advertising on insurance policy purchasing decisions.
Pengaruh Jiwa Kewirausahaan dan Inovasi terhadap Keberhasilan Usaha Dea Putri Amanda; Zuhrinal M. Nawawi
ManBiz: Journal of Management and Business Vol 2 No 2 (2023): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (883.194 KB) | DOI: 10.47467/manbiz.v2i2.1906

Abstract

This study aims to determine the effect of the entrepreneurial spirit and innovation on business success. Entrepreneurship is great if business progress is enhanced by changing attitudes, such as being more proactive and responsive in creating opportunities and creating new products that are not available in the market, thus becoming a market leader. Entrepreneurship is the ability to be creative and innovative, keen to see opportunities, and always open to any input and positive changes that can lead to sustainable business growth. Entrepreneurs who are strong enough are needed to improve the economy of a country. Entrepreneurs must be able to compete and always be able to increase their productivity. One way is to have an entrepreneurial and innovative spirit. This research method uses qualitative research. The results of the study prove that the entrepreneurial spirit and innovation have a positive and significant influence on business success. Keywords: Entrepreneurship Spirit, Innovation, Success Of Businnes.
Co-Authors Nuri Aslami Yusrizal Yusrizal Zuhrinal M. Nawawi