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All Journal International Journal of Economics Development Research (IJEDR) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Joy Happy Jones
Universitas Internasional Batam
Economics, Econometrics & Finance Social Sciences

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IMPELEMENTASI STRATEGI PEMASARAN MELALUI SOSIAL MEDIA MARKETING PADA UMKM FFBURGER Joy Happy Jones; Steven Steven; Fadila Amalda; Agnes Agnes
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i1.174

Abstract

This research discusses how to optimize marketing through social media for ffbuge_.  Currently ffburger_ is facing fierce competition from other MSMEs selling similar products. This is caused by the owner's lack of understanding of the latest business strategy developments which makes ffburger_ have a small consumer coverage and do not yet have its own brand image. Therefore, this research is aimed at providing knowledge and education regarding good Social Media Marketing strategies for ffburger_ MSMEs and helping MSMEs in maximizing the use of social media and online platforms in building a good and attractive Brand Image and increasing promotion using social media by providing guaranteed increased engagement. The method used in this research is a qualitative descriptive analysis which is collected through an interview process with the owner, surveys through questionnaires and observations are carried out in order to get the right strategy for MSME development. The results obtained by SMEs from this study are the development of a good brand image both from the number of followers on the Ffburger_ Instagram account which has increased from. In addition, the number of engagements on the Ffburger_ Instagram account is also in the last 6 days
Mediation Analysis of Satisfaction on Consumer Loyalty of Branded Smartphones in Batam City Joy Happy Jones; Fitriana Aidnilla Sinambela
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 4 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4280

Abstract

The purpose and purpose of conducting this research is so that researchers and umkm can understand the effect of product quality, brand trust, brand image, perceived value and price on purchasing decisions and loyalty of branded smartphone consumers in Batam City and formulate managerial implications that are applied. The type of research used is a type of survey research based on the results of the questionnaire. This research uses quantitative methods. Based on the results of the study, it was found that there was a significant influence between service quality, brand trust, the price offered, and brand image on customer satisfaction. Then it was found that there was a significant influence between product quality on consumer loyalty mediated by customer satisfaction. It was also found that there was a significant influence between the satisfaction felt by consumers and the loyalty or loyalty given by consumers. And it was found that there was a significant influence between product quality, service quality, brand trust, price, and brand image on loyalty.
Co-Authors Agnes Agnes Fadila Amalda Fitriana Aidnilla Sinambela Steven Steven