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All Journal Indonesia Berdaya Quantitative Economics and Management Studies Jurnal Abdimas Bina Bangsa Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian E-Jurnal Manajemen Trisakti School of Management (TSM)
Klemens Wedanaji Prasastyo
Sekolah Tinggi Ilmu Ekonomi Trisakti
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pelatihan Kepemimpinan Bagi Karyawan Level Manajerial LAI Ian Nurpatria Suryawan; Klemens Wedanaji Prasastyo
Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Vol 2, No 2 (2022): June
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/dikmas.2.2.309-312.2022

Abstract

A good leader can bring the organization in accordance with the mission and vision that has been set by management. Without good leadership, the organization will run without a clear direction. LAI with P3M Trisakti School of Economics held leadership training for LAI managerial level employees. The method of conducting lectures, learning from leadership case studies in various organizations, simulations and evaluations was then closed with a question and answer session from the participants. The two instructors provided a lot of material in the form of actual cases, interspersed with interesting videos and presented in a straightforward and two-way manner, making the participants not only interested and not bored. In the future, LAI and P3M Trisakti School of Economics will make further training and evaluate so that the training provided can be good so that various organizational plans can run well.Pemimpin yang baik dapat membawa organisasi ke arah sesuai dengan misi dan visi yang telah ditetapkan oleh manajemen. Tanpa kepemimpinan yang baik, maka organisasi akan berjalan tanpa arah yang jelas. LAI dengan P3M Sekolah Tinggi Ilmu Ekonomi Trisakti mengadakan pelatihan kepemimpinan bagi karyawan level manajerial LAI. Metode pelaksanaan pelatihan meliputi ceramah, belajar dari studi kasus kepemimpinan di berbagai organisasi, simulasi dan evaluasi kemudian ditutup dengan tanya jawab peserta. Kedua instruktur banyak memberikan materi dalam bentuk kasus aktual yang diselingi dengan video yang menarik dan disajikan secara lugas dan dua arah membuat para peserta tidak hanya tertarik dan tidak merasa bosan. Untuk di masa yang akan datang hendaknya LAI dengan P3M Sekolah Tinggi Ilmu Ekonomi Trisakti membuat materi pelatihan kepemimpinan lanjutan dan melakukan evaluasi agar pelatihan yang diberikan dapat berjalan baik sehingga berbagai perencanaan organisasi dapat berjalan dengan baik.
FAKTOR- FAKTOR YANG MEMPENGARUHI GENERASI Z DALAM MELAKUKAN NIATAN PEMBELIAN DI INSTAGRAM Lova Lovena; KLEMENS WEDANAJI PRASASTYO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 3 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.479 KB)

Abstract

This research investigates the effect of cognitive factors (perceived control and trust), individual beliefs (trustworthiness, risk-taking propensity), and social media user traits (technical efficacy) on purchase intention on the Instagram social media application. The sample in this study were active users of social media Instagram who were included in the generation Z category. The number of samples used in this study were 449 respondents and the sampling was taken online in four major cities in Indonesia, namely Jakarta, Surabaya, Bandung and Yogyakarta. The empirical finding indicate that only trustworthiness has no significant effect on purchase intention, while perceived control, trust, risk propensity, and technical efficacy has significant effect on purchase intention. This study provides an understanding that in the context of Generation Z, trust in technology from applications such as Instagram is not considered by respondents in making purchase intentions. Future research with generation Z respondents is felt to be important to examine affective factors and group influences. The practical implications of this research reveal that business and industrial sectors must consider the Generation Z character in marketing their products through social media applications such as Instagram.
THE INFLUENCE OF ENDORSER CREDIBILITY AND ADVERTISING EFECTIVENESS TOWARDS BRAND ATTITUDE AND PURCHASE INTENTION OF OPPO INDONESIA SHAREN VERONICA; Klemens Wedanaji Prasastyo
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.661 KB)

Abstract

The purpose of this study is to investigate the effect of endorser’s trustworthiness, expertness, similarity and attractiveness towards attitude to advert, the effect of attitude to advert to brand attitude and purchase intention, and lastly to analyze the moderating effect of brand attitude on the effect of attitude to advert to purchase intention on OPPO smartphone Indonesia in the case of millennials. There are four independent variables, one moderating variable and three dependent variables in this research. The independent variables are endorser’s trustworthiness, expertness, similarity and attractiveness, the moderating variable is brand attitude and the dependent variable is attitude to advert, brand attitude and purchase intention. Data used for this research is obtained from direct distribution questionnaires distributed in October through December 2018 through purposive sampling. Respondents belong in the millennial age group. All data collected from respondents is processed using Structural Equation Modeling method using WarpPLS software 6.0 edition. Confirmatory factor analysis were used in evaluating scale measures, whereas path coefficient and p value significance measures were used to assess the impact. Trustworthiness, expertness, similarity and attractiveness of an endorser was found to have a significant effect towards attitude to advert. Attitude to advert and brand attitude was found to have a highly significant effect to purchase intention. There was no moderating effect found between brand attitude and the effect of attitude toward advert to purchase intention. The findings provide understanding of consumer behavior in context of millennials toward the use of celebrity figure for endorsements in advertisements.
Pentingnya Komunikasi Bagi Karyawan Lembaga Alkitab Indonesia Ian Nurpatria Suryawan; Erika Jimena Arilyn; Beny Beny; Klemens Wedanaji Prasastyo
Indonesia Berdaya Vol 4, No 1 (2023)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2023414

Abstract

Instructors from P3M Trisakti School of Management provide training for LAI employees to increase their communication skills and maintain a good personal appearance. LAI employees must carry out the unfreezing-movement-refreezing change process, so after this training, they are ready to communicate and maintain a good appearance for a good image. LAI employees are ready to communicate and maintain a good appearance for a good image. Abstrak: Pelatihan yang diberikan oleh para instruktur dari P3M Sekolah Tinggi Ilmu Ekonomi Trisakti bertujuan agar para karyawan LAI dapat berkomunikasi dan menjaga penampilan diri yang baik. Para karyawan LAI harus melakukan proses perubahan unfreezing-movement-refreezing, sehingga setelah mengikuti training ini, para karyawan LAI siap untuk berkomunikasi dan menjaga penampilan yang baik demi image yang baik. 
Managing Changes and Leadership Bagi Karyawan dan Manajerial Anara Airport Hotel Bandara Soekarno Hatta Tangerang Ian Nurpatria Suryawan; Klemens Wedanaji Prasastyo; Nuno Sutrisno
Indonesia Berdaya Vol 3, No 4: August-October 2022
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2022341

Abstract

The training provided by the instructors from P3M Trisakti School of Management is to change the organizational culture to be superior and become a learning organization. Anara Hotel Bandara's employees and managers have committed to a management change process, namely unfreezing-movement-refreezing. The employees and managers of Anara Airport Hotel Soekarno Hatta Airport agreed to become an authentic organization, namely an organization that has behavior, structure, and processes, which are based on its ability to find authenticity in order to achieve the goals set by the Management of Anara Airport Hotel Soekarno Hatta Airport and are ready to face challenges. environmental changes and ready to transform into a superior individual and a leader who becomes a role model for other employees. Abstrak: Pelatihan yang diberikan oleh para instruktur dari P3M Sekolah Tinggi Ilmu Ekonomi Trisakti adalah merubah budaya organisasi menjadi unggul dan menjadi organisasi pembelajar. Para karyawan dan manajerial Anara Hotel Bandara telah berkomitmen untuk melakukan proses perubahan manajemen yaitu unfreezing-movement-refreezing. Para karyawan dan manajerial Anara Airport Hotel Bandara Soekarno Hatta sepakat untuk menjadi organisasi autentik, yaitu organisasi yang memiliki perilaku, struktur, dan proses, yang didasari oleh kemampuannya menemukan kesejatian dalam rangka mencapai tujuan yang ditetapkan oleh Manajemen Anara Airport Hotel Bandara Soekarno Hatta serta siap menghadapi perubahan lingkungan serta siap untuk berubah menjadi individu yang unggul dan pemimpin yang menjadi panutan bagi karyawan lainnya.
Factors affecting Co-Creation Intention of Customers in Social Commerce Fauzia Shabrina; Klemens Wedanaji Prasastyo; Ian Nurpatria Suryawan
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1687

Abstract

This paper investigates the effects of social support, social commerce information sharing, and social commerce value on brand engagement and the effect of brand engagement on co-creation intention. This paper also investigates the mediating role of brand engagement on the relation between social support, social commerce information sharing, social commerce value and co-creation intention. The study used survey data from 279 Indonesians with experience using social commerce sites and make purchase transactions through social media sites. The model was tested using PLS structural equation modelling with WarpPLS 8.0 program. The empirical findings indicate that social support, social commerce information sharing, and social commerce value has a significant direct effect on brand engagement. The study also revealed that brand engagement has a significant direct effect on co-creation intention. The mediation test results indicate that brand engagement does not mediate social support, social commerce information sharing, and social commerce value on co-creation intention. This study provides an understanding that co-creation intention has become a common feature within the social commerce context and managers should make efforts to effectively engage with customers by implementing the relevant social commerce feature.
PELATIHAN DIGITAL MARKETING DI PAROKI JATIWARINGIN ST. LEO AGUNG Wawa Santoso; Nila Pusvikasari; Ian Nurpatria Suryawan; Klemens Wedanaji Prasastyo
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.530

Abstract

Community service activities as a form of service to the community who need supporting activities so that they can be carried out properly. For this reason, P3M Trisakti School of Management is collaborating with relevant agencies, in this case the SME Paroki Jatiwaringin St. Leo Agung division. P3M Trisakti School of Management conducted training on digital marketing for SME activists at Paroki Jatiwaringin St. Leo Agung division the Great in Jakarta. SME activists must have ideas in making products / services. The idea must be based on the desires and requests of consumers, and consumers must be able to buy it and make it possible to make this idea a reality. This digital marketing training method uses case study explanations that have been carried out by SME activists who have had successful businesses and reference material regarding digital marketing including material on how to create an account on the Lazada, Shopee, Blibli.com marketplaces and other marketplaces. After the training, it is hoped that SME activists at Paroki Jatiwaringin St. Leo Agung division can increase sales of their products/services through the use of sales using the existing marketplace application
Co-Authors Beny Beny ERIKA JIMENA ARILYN Fauzia Shabrina Ian Nurpatria Suryawan Ian Nurpatria Suryawan Lova Lovena Nila Pusvikasari NUNO SUTRISNO SHAREN VERONICA Wawa Santoso