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2002 ANTIMONOPOLY AND FAIR COMPETITION LAW NO. 5/1999: CARTEL AND MERGER CONTROL IN INDONESIA: - Rachbini, Didik J
Jurnal Hukum Bisnis Vol. 5 No. 2 (2016)
Publisher : jurnalhukumbisnis.com

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Antimonopoly and Fair Competition Law No. 5/1999: Cartel and Merger Control in Indonesia

Price Perception, Promotion, And Environmental Awareness With Mediation Of Trust In Purchase Intentions For Rooftop Solar Power Plants : Adyasolar Case Study Akhmad Adi Kusnanto; Didik J Rachbini; Dudi Permana
Dinasti International Journal of Management Science Vol. 4 No. 4 (2023): Dinasti International Journal of Management Science (March - April 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i4.1691

As life develops and the population increases, the need for electricity becomes increasingly important, especially in Indonesia. The challenge of supplying electricity to the people is facing obstacles. The problem is limited fossil fuels (coal and oil). The Rooftop Solar Power Generation System is the process of generating electricity using photovoltaic modules that are installed and placed on the roof, walls or other parts of the Rooftop Solar Power Plant customer's building and supplying electrical energy through the transfer customer's Rooftop Solar Power Generation electricity connection system. The aim of this research is to empirically demonstrate the influence of perceived price, promotion and environmental awareness by instilling confidence in the intention to purchase a Rooftop Solar Power Plant. The results of this study are price perception, advertising and environmental awareness have a positive effect by instilling confidence in the purchase intention of Rooftop Solar Power Plants.

The Impact of Traditional Marketing and Marketing Mix on Traditional Lepet Food Lenia; Didik J Rachbini
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5478

This study aims to analyze the role of traditional marketing in the influence of the marketing mix on awareness of traditional food products lepet. The population of this study consisted of consumers from several JABODETABEK areas, with a sample size of 288 people. The data analysis method uses the Structural Equation Model-Partial Least Square (SEM-PLS). The results found that the marketing mix and traditional marketing have an impact on awareness of traditional food lepet products. Product variants, price perception, information delivery, and moderated price perception are variants that are able to encourage consumers to know the product directly. However, other marketing mixes variable are not able to encourage product awareness.

MODEL OF INTENTION TO USE E-HEALTH APPLICATION (MOBILE JKN) DURING THE COVID-19 PANDEMIC IN THE SPECIAL CAPITAL REGION OF JAKARTA Akhmad T, Ramadhan; Didik J, Rachbini
Dinasti International Journal of Management Science Vol. 3 No. 2 (2021): Dinasti International Journal of Management Science (November - December 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i2.1048

This study aims to analyse the relationship between Perceived Ease of Use, Perceived Usefulness, Social Influence and Attitude to Intention to Use. This study also examines the mediating effect of Attitude on Perceived Ease of Use, Perceived Usefulness, Social Influence and Intention to Use. The study involved 384 users of Mobile JKN application. Researchers used Partial Least Square (PLS) as the technique to analyse measurements and structural models. The results of this study indicate that Perceived Usefulness and Social Influence do not have a significant effect on Intention to Use but Attitude has a significant influence in mediating the relationship between Perceived Ease of Use, Perceived Usefulness and Social Influence on Intention to Use. For theoretical and practical implications, researchers need to test Intention to Use with other variables, and the marketers need to pay attention to users who already have the habit and the experience of using e-health applications to maintain their retention.

THE ROLE OF BRAND IMAGE IN MEDIATING THE EFFECT OF PRODUCT QUALITY, SERVICE AND PRICE ON PURCHASE INTEREST Ajeng Melati, Tri; J. Rachbini, Didik; Rekarti, Endi
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.835

The purpose of this study was to analyze the effect of product quality, service and price in influencing purchase intention, as well as to determine the role of brand image mediating the effect of product quality, service and price on purchase interest in the Daihatsu Xenia brand in South Tangerang. The population in this study are people in South Tangerang city who are involved in the process of searching for and purchasing lmpv vehicles. The sample used in this study were 190 respondents. The sampling method was done by using purposive sampling method. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). The results of this study indicate that product quality is proven to have a positive and significant effect on brand image, service quality is proven to have a positive and significant effect on brand image, price is proven to have a positive and significant effect on brand image, product quality is not proven to have a positive and significant effect on brand image. Purchase interest, service quality is proven to have a positive but insignificant influence on purchase intention, price is proven to have a positive and significant effect on purchase intention, brand image is proven to have a significant effect on purchase interest. Then in this study it is also proven that brand image fully mediates the relationship of product quality to purchase intention, brand image does not mediate the relationship of service quality to purchase intention, brand image partially mediates the relationship between price and purchase intention.

The Influence of Electronic Word of Mouth (EWOM) in TikTok Social Media on Purchase Interest of Haircare Products Nurhandayani, Bernadeta Maria Anie; Sumarto, Agus Herta; Rachbini, Didik J
Indonesian Journal of Business Analytics Vol. 4 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i1.8147

Online communication has a rapid growth rate through social media, websites, blogs and other media. The increasing popularity of electronic word-of-mouth communication is having a significant impact on consumer behavior. The presence of social media has also changed the way of marketing, from traditional marketing to digital marketing. This study aims to determine the Influence of Electronic Word of Mouth (EWOM) in TikTok Social media on Purchase Interest of Hair Care Products. The research uses a quantitative, causal descriptive approach. The samples used were purposive and accidental sampling with 101 respondents. The research analysis method uses the Partial Least Square (PLS) method based on the Structural Equation Model (SEM) technique. The research findings indicate that Information Adoption and Information Usefulness of eWOM on TikTok have a positive influence on the Purchase Intention of hair care products. Other factors such as Quality, Quantity, Credibility, Information task-fit, Need, and Attitude toward Information also influence the Usefulness of eWOM Information on the TikTok social media platform.

Mapping Social Media Marketing and Sustainable Purchase Intention: Brand Engagement, Sustainable Involvement PRISMA-VOSviewer Wanda Yulia Utami; Didik J. Rachbini; Ririn Wulandari; Mas Wahyu Wibowo
Jurnal Doktor Manajemen (JDM) Vol 9, No 1 (2026): APRIL 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v9i1.37347

The growing emphasis on sustainability has intensified academic interest in understanding how social media marketing influences sustainable purchase intention, particularly within the sustainable fashion industry. Despite the expanding body of research, existing studies remain theoretically fragmented and often examine social media marketing, brand engagement, and sustainable involvement in isolation. Grounded in the Stimulus–Organism–Response (SOR) framework, this study aims to systematically map and review the scholarly literature on the relationship between social media marketing (stimulus) and sustainable purchase intention (response), with brand engagement and sustainable involvement conceptualized as key organismic mechanisms. Although research in this area is growing, prior studies remain fragmented and lack theoretical integration. Using a PRISMA-based systematic literature review, 60,509 Scopus-indexed records published between 2015 and 2025 were initially identified. Through a rigorous multi-stage screening process based on relevance, construct integration, sustainable fashion context, and empirical completeness, 15 key articles were selected for in-depth analysis. Bibliometric mapping using VOSviewer was conducted to identify thematic clusters, research trends, and phenomenon gaps. The findings show that sustainable purchase intention is centrally positioned in the literature and is influenced by social media marketing primarily through brand engagement and sustainable involvement. Interactive, value driven social media content enhances consumers’ emotional and cognitive engagement with brands, while higher sustainability involvement strengthens intention consistency. Theoretically, this study contributes by advancing the application of the SOR framework through a unified conceptual perspective. Practically, the results highlight the importance of sustainability storytelling, interactive campaigns, and online community-building as effective social media strategies to stimulate sustainable purchase intention.

Mapping Social Media Marketing and Sustainable Purchase Intention: Brand Engagement, Sustainable Involvement PRISMA-VOSviewer Wanda Yulia Utami; Didik J. Rachbini; Ririn Wulandari; Mas Wahyu Wibowo
Jurnal Doktor Manajemen (JDM) Vol. 9 No. 1 (2026): APRIL 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v9i1.37347

The growing emphasis on sustainability has intensified academic interest in understanding how social media marketing influences sustainable purchase intention, particularly within the sustainable fashion industry. Despite the expanding body of research, existing studies remain theoretically fragmented and often examine social media marketing, brand engagement, and sustainable involvement in isolation. Grounded in the Stimulus–Organism–Response (SOR) framework, this study aims to systematically map and review the scholarly literature on the relationship between social media marketing (stimulus) and sustainable purchase intention (response), with brand engagement and sustainable involvement conceptualized as key organismic mechanisms. Although research in this area is growing, prior studies remain fragmented and lack theoretical integration. Using a PRISMA-based systematic literature review, 60,509 Scopus-indexed records published between 2015 and 2025 were initially identified. Through a rigorous multi-stage screening process based on relevance, construct integration, sustainable fashion context, and empirical completeness, 15 key articles were selected for in-depth analysis. Bibliometric mapping using VOSviewer was conducted to identify thematic clusters, research trends, and phenomenon gaps. The findings show that sustainable purchase intention is centrally positioned in the literature and is influenced by social media marketing primarily through brand engagement and sustainable involvement. Interactive, value driven social media content enhances consumers’ emotional and cognitive engagement with brands, while higher sustainability involvement strengthens intention consistency. Theoretically, this study contributes by advancing the application of the SOR framework through a unified conceptual perspective. Practically, the results highlight the importance of sustainability storytelling, interactive campaigns, and online community-building as effective social media strategies to stimulate sustainable purchase intention.

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