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All Journal Indonesian Journal of Business Analytics (IJBA) Indonesian Journal of Society Development (IJSD)
Sumarto, Agus Herta
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Entrepreneurship Development Based on Financial Management for the Community Kota Bambu Selatan - Palmerah, West Jakarta Sumarto, Agus Herta; Soelton, Mochamad; Siswanti, Indra; Hanafiah, Ali; Thoullon, Muhammad Shirhan; Ali, Anees Jane; Karyatun, Subur
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.10368

Abstract

The waste problem in Indonesia is no longer strange, recently the waste problem, which is becoming increasingly mounting day by day, has become a topic of conversation that has attracted the attention of every group. The problem of waste has become a daily problem for Indonesian people. Various types of waste have colored our every point of view. Waste is a serious matter that must be dealt with immediately. You can imagine the waste thrown away by households and industry. And like it or not, we have to admit that the Indonesian people still don't understand much about waste. Various methods have been taken by the government and some communities to reduce the volume of waste in Indonesia. Therefore, as an alternative way, I tried to use unused drink packaging cardboard into a unique wall decoration with high selling value. Carrying out community service activities regarding used goods waste is very challenging for our implementing team. Our activities include socializing the use of domestic waste, apart from being able to process it into craft innovations, to support the Urban MSME program RT 11/RW 06 Kota Bambu Selatan Subdistrict, Palmerah, West Jakarta and socializing the use of domestic waste to create waste from used goods. Later, residents, especially the Karang Taruna RT 11/RW 06, Kota Bambu Selatan Village, Palmerah, West Jakarta, can start creating creativity from used goods
The Influence of Electronic Word of Mouth (EWOM) in TikTok Social Media on Purchase Interest of Haircare Products Nurhandayani, Bernadeta Maria Anie; Sumarto, Agus Herta; Rachbini, Didik J
Indonesian Journal of Business Analytics Vol. 4 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i1.8147

Abstract

Online communication has a rapid growth rate through social media, websites, blogs and other media. The increasing popularity of electronic word-of-mouth communication is having a significant impact on consumer behavior. The presence of social media has also changed the way of marketing, from traditional marketing to digital marketing. This study aims to determine the Influence of Electronic Word of Mouth (EWOM) in TikTok Social media on Purchase Interest of Hair Care Products. The research uses a quantitative, causal descriptive approach. The samples used were purposive and accidental sampling with 101 respondents. The research analysis method uses the Partial Least Square (PLS) method based on the Structural Equation Model (SEM) technique. The research findings indicate that Information Adoption and Information Usefulness of eWOM on TikTok have a positive influence on the Purchase Intention of hair care products. Other factors such as Quality, Quantity, Credibility, Information task-fit, Need, and Attitude toward Information also influence the Usefulness of eWOM Information on the TikTok social media platform.
Co-Authors Ali Hanafiah Ali, Anees Jane Didik J Rachbini Karyatun, Subur Mochamad Soelton Nurhandayani, Bernadeta Maria Anie Thoullon, Muhammad Shirhan