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All Journal EMaBi: Ekonomi Dan Manajemen Bisnis Sewagati: Jurnal Pengabdian Masyarakat Indonesia Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat
Toni Yoyo
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Humanities Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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as Lenny Wijaya; Toni Yoyo
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 3 No. 1 (2024): EMaBi: Jurnal Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

Kebutuhan primer adalah kebutuhanL dasar manusiaL yang merupakan sandang, Lpangan, dan Lpapan. Pangan atau makananL dan minuman merupakan sesuatu yang tidak bisa lepas dari manusia demi dirinya dapat bertahan hidup dan memiliki kekuatan dalam melakukan aktivitas sehari-hari. TujuanL dari penelitianL iniL adalahL untuk mengetahuiL pengaruhL ReturnL On LAssets, ReturnL OnL Equity danL NetL ProfitL Margin terhadapL hargaL saham padaL perusahaan subsektorL foodL andL beverage yangL terdaftarL diL Bursa EfekL IndonesiaL (BEI) padaL periodeL waktu tahun 2018-2022. PengambilanL sampel menggunakanL teknik purposive samplingL dengan kriteriaL tertentu. JenisL data yangL digunakan adalahL data sekunderL berdasarkan situs web masing-masing perusahaan. Teknik yang digunakan antara lain merupakan uji Ldeskriptif, uji asumsiL klasik, uji regresiL linear sederhana danL berganda, ujiL hipotesis T danL F. BerdasarkanL penelitian tersebut dapat disimpulkan hasilL dari penelitianL ini secara simultanL bahwa LROA, ROE danL NPM berpengaruhL signifikan terhadapL hargaL sahamL perusahaan subsektorL foodL and beverageL yangL terdaftarL di BursaL EfekL IndonesiaL (BEI) padaL periodeL waktu tahun 2018-2022
Pelatihan Manajemen Keuangan Bagi Siswa di SMK Karmel Kota Tangerang Nana Sutisna; Yanti Puspa Rini; Toni Yoyo; David Kiki Baringin; Henry Gunawan; Juan Barus Gultom; Suhendra Suhendra; Triscna Juwita; Stephanie Prily Winata
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 1 No. 2 (2024): Mei : Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v1i2.1025

Abstract

Management is a series of activities that include planning, organizing, directing and controlling organizational resources in order to achieve goals efficiently and effectively (Stoner, 2009). In this context, financial management training at Karmel Vocational School is a strategic step to prepare students to face the challenges of the digital era business world. Qualitative research through observations, interviews and documentation studies shows that this training has had a significant positive impact. Students gain an understanding of financial management, online marketing strategies, product innovation, and the use of digital platforms to build brand awareness and measure the effectiveness of marketing campaigns. Apart from that, this training succeeded in developing proactive, creative, innovative and adaptive attitudes which are important in the modern business world. The results of the training showed an increase in students' self-confidence to start an independent business, reduce dependence on formal work, and consider financial management as a career path . To increase effectiveness, it is recommended to expand the scope of training to include e-commerce and data analysis, strengthen partnerships with industry players, and integrate training into the vocational school curriculum. Thus, it is hoped that this training will be able to increase the competitiveness of Karmel Vocational School students, prepare them to face the dynamic business world, and support the sustainability of skills-based learning programs.
Pelatihan Digital Marketing untuk Meningkatkan Kemampuan Siswa SMK Negeri 1 Cikokol Tangerang Rinintha Parameswari; Sutrisna Sutrisna; Alexander Alexander; Toni Yoyo
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2025): Maret: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i1.1966

Abstract

Digital marketing training is an essential need in education, especially in vocational schools. This Community Service Program (PkM) aims to enhance the digital marketing skills of students at SMK Negeri 1 Cikokol Tangerang, preparing them for the workforce and entrepreneurship in the digital era.The training combines theoretical and practical approaches, covering digital marketing strategies, creative content creation, and social media management. The results show a significant improvement in students' understanding of digital marketing, creativity in content creation, and the ability to utilize platforms such as Instagram and TikTok for business.This program not only enhances students' competencies but also contributes to the integration of digital marketing into the school curriculum. Furthermore, it fosters industry collaboration and supports students in starting their own businesses.
Pengaruh Harga, Kualitas Produk Dan Kepercayaan Konsumen Terhadap Minat Beli Konsumen Di Marketplace Shopee (Studi Kasus Pada Pengguna Shopee di Universitas Buddhi Dharma) Olivia Arkandar; Toni Yoyo
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 4 No. 1 (2025): EMaBi: Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

Penelitian ini ditujukan agar dapat melakukan uji dampak harga, kualitas produk serta kepercayaan konsumen pada minat beli pada pengguna shopee di Universitas Buddhi Dharma, metode yang pergunakan di penelitian ini ialah kuisioner. Sampel di penelitian ini berjumlah 100 responden konsumen shopee berbeda yang tentunya berada di Universitas Buddhi Dharma. Pengujian hipotesis memakai analisis model statistik yang mana meliputi uji validitas, uji realibilitas, regresi linier berganda, koefisien determinasi (R2), uji T serta uji F. Hasil dari olah data memakai SPSS 25 lalu didapatkan persamaan linier Y = 3.489 + 0,403 + 0,272 + 0,219 yang bermakna ketika variabel X1(Harga), X2 (Kualitas Produk) serta X3 (Kepercayaan Konsumen) terjadi kenaikan atau pengurangan senilai 1 poin, maka variabel Y (Minat Beli) tentu akan meningkat ataupun menurun senilai 0,403, 0,272, dan 0,219. Berlandaskan hasil uji hipotesis diperoleh nilai F Sig. 0,00 < 0,05. Oleh karenanya variabel Harga, Kualitas Produk serta Kepercayaan Konsumen memberi pengaruh signifikan pada Minat Beli Konsumen di Marketplace Shopee.
Co-Authors Alexander Alexander David Kiki Baringin Henry Gunawan Juan Barus Gultom Lenny Wijaya Nana Sutisna Olivia Arkandar Rinintha Parameswari Stephanie Prily Winata Suhendra Suhendra Sutrisna Sutrisna Triscna Juwita Yanti Puspa Rini