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All Journal EMaBi: Ekonomi Dan Manajemen Bisnis Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Nusantara Berbakti Jurnal Pengabdian Masyarakat Nian Tana
Rinintha Parameswari
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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 1 
as Wilda Silvany; Rinintha Parameswari
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 3 No. 1 (2024): EMaBi: Jurnal Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

Penelitian yang dilakukan bertujuan mengetahui pengaruh kualitas pelayanan, online customer review, promo gratis ongkir terhadap keputusan pembelian pada konsumen grace and glow di aplikasi Shopee. Data tersebut diperoleh dari 100 pengguna yang menjawab kuesioner berupa Google Form dan menganalisis data tersebut melalui program SPSS versi 25 dan metode yang digunakan yaitu metode kuantitatif. Dari hasil uji koefisien determinasi, didapatkan senilai 0,737 atau 73,7% untuk nilai R square, sehingga diartikan bahwa Kualitas Pelayanan, Online Customer Review, Promo Gratis Ongkir terhadap Keputusan Pembelian pengaruhnya senilai 73,7%. Sedangkan nilai yang diteliti dari uji F, dari nilai fhitung yaitu 89,747 > F tabel 2,70 dan signifikansi 0,000 < 0,05. Dan uji F (simultan) yang dilakukan, ditarik kesimpulan bahwa variabel dependent yaitu Kualitas Pelayana(X1), Online Customer Review (X2), Promo Gratis Ongkir (X3) berpengaruh secara bersamaan (simultan) akan Keputusan pembelian (Y).
Pelatihan Pemasaran Digital 6.0 Pada Sekolah SMA Buddhi Dharma Tangerang Suhendra Suhendra; Agustinus Priyowidodo; Alexander Alexander; Limajatini Limajatini; Nana Sutisna; Rinintha Parameswari; Jayaputra Budiman
Jurnal Nusantara Berbakti Vol. 2 No. 4 (2024): Oktober : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i4.534

Abstract

The Digital Marketing 6.0 Training Program at SMA Perguruan Buddhi Dharma Tangerang was implemented to improve students' digital literacy and marketing skills in the era of digital transformation. The underlying problem of this training is the low level of students' understanding of technology-based marketing, which is an essential skill in the modern world of work and entrepreneurship. The purpose of this activity is to equip students with an understanding of the concept of digital marketing 6.0, technical skills in using digital tools, and skills in developing data-based marketing strategies. The methods used include the Community-Based Action Planning approach involving students, teachers, and community service teams, as well as experiential learning through simulations and direct practice.The results of the training showed a 40% increase in students' understanding of the concept of digital marketing as well as the ability to use digital tools and develop effective marketing strategies. In addition, this training gave rise to local leaders among students and created new awareness in the school community about the importance of technology integration in education. The collaboration between SMA Perguruan Buddhi Dharma and Universitas Buddhi Dharma also created a more inclusive and sustainable learning ecosystem. This training is expected to be a model for developing digital literacy for other schools in facing the challenges of the digital era.
Pelatihan Digital Marketing untuk Meningkatkan Kemampuan Siswa SMK Negeri 1 Cikokol Tangerang Rinintha Parameswari; Sutrisna Sutrisna; Alexander Alexander; Toni Yoyo
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2025): Maret: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i1.1966

Abstract

Digital marketing training is an essential need in education, especially in vocational schools. This Community Service Program (PkM) aims to enhance the digital marketing skills of students at SMK Negeri 1 Cikokol Tangerang, preparing them for the workforce and entrepreneurship in the digital era.The training combines theoretical and practical approaches, covering digital marketing strategies, creative content creation, and social media management. The results show a significant improvement in students' understanding of digital marketing, creativity in content creation, and the ability to utilize platforms such as Instagram and TikTok for business.This program not only enhances students' competencies but also contributes to the integration of digital marketing into the school curriculum. Furthermore, it fosters industry collaboration and supports students in starting their own businesses.
PENGAiRUHiCIiTRAIMEiREK,IKUAiLITAS PROiDUK DAN PRiOMOSIITERiHADAP KEPUiTUSANIPEMBiELIAN PADA PRODiUKISLAI O’iLAiI DI KOiTA TAiNGERiANG Miranda Andryani; Rinintha Parameswari
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 4 No. 1 (2025): EMaBi: Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

Slai Olai merupakan camilan yang diminati oleh anak-anak hingga remaja. Dengan beragamnya jenis biskuit yang tersedia, konsumen cenderung memilih merek yang memberikan kepuasan mereka. Peinelitiianiiniiberitujuaniuintuik menigainalisis peingiariuhIciitra meiriek,1kuialiitasIprioduik,Idain1proimiosi1terhiadiapIkieputiusanIpemibieliain proiduk Silai Oliai dii Koita Taingeiranig. Sampel 145 orang dipiiliihImeinggiunaikanItekinikIsniowiballIsaimpliinig. Diatia diianialisiis untiuk miengetaihui pengaruh diaini siigniifikiainisi. Berdasarkan hasil anailisis,ciiiiiitiiiraii iimiiieiiriiiiieiikii,ii kiiuiaiiiliiitiiiaiiis piiroiiidiiiuiik, diiiaiiin piiiriioiiiiimiiioiisi meimiiiilikiii peiiiiniiiigaiiriiiiuh yiaiiniiiig siiigiiiiiiniiifiiiiikiiaiin tiieiiriihiiaiiiidiiaiip kiieiiiiipiiuiitiiiiuiisiiiiaiin piieiiiiimiibeiiiiiliiiiian koiinsumiien. Proiiimoiisi terbiiukti meiimbiierikan kontriiibusi terbesar dalam mempengaruhi keputusan pembelian. Secara bersama-sama, ketiga variabel ini mampu menjelaskan 83,7% dari variasi dalam keputusan pembelian konsumen, miieiiniiiiunjiiiiuiiiikiikiiaiin biiaiihiiwiia fiiaiiiikiitiiiioiir-fiiaiikiitiiiior iiiiiniii meiiiiiimiiiiiliiiiiiiiiiikiii piieiiiiriian yaiing saiingat peniiting dalam membentuk perilaiiku peiimbeliiian.
Penguatan Pasar UMKM melalui Digitalisasi Manajemen Sumber Daya Manusia dan Tata Kelola Produk Rinintha Parameswari; Fredy Perdana Putra; Rudiyanto Rudiyanto; Darwin Tantowi; Virdi Gunawan; Nasrani Septin Kristiani Gulo
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 3 No. 4 (2025): Oktober: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v3i4.1079

Abstract

This community service program aims to enhance the competitiveness and market access of Micro, Small, and Medium Enterprises (MSMEs) through the implementation of digitalization in human resource management and product governance strategies. The activities were carried out using a participatory approach involving MSME actors, lecturers, and students to ensure program sustainability. The implementation methods included identifying partner needs, planning activities, training on the use of digital applications for HR management, conducting market-oriented product management workshops, and providing intensive field mentoring. The results showed a significant improvement in participants’ digital skills, particularly in utilizing technology for workforce management and business operations. Additionally, participants demonstrated increased creativity in product packaging and presentation, making their products more attractive to consumers. The program also fostered the emergence of adaptive local leadership and raised collective awareness of the importance of digital transformation in business development. Overall, this activity demonstrates that integrating digitalization in HR management with effective product governance can strengthen MSMEs’ market position and contribute to accelerating sustainable economic transformation.
Co-Authors Agustinus Priyowidodo Alexander Alexander Darwin Tantowi Fredy Perdana Putra Jayaputra Budiman Limajatini Limajatini Miranda Andryani Nana Sutisna Nasrani Septin Kristiani Gulo Rudiyanto Rudiyanto Suhendra Suhendra Sutrisna Sutrisna Toni Yoyo Virdi Gunawan Wilda Silvany