Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal International Journal of Artificial Intelligence Research Center of Economic Students Journal (CSEJ) Jurnal Multidisiplin Indonesia
Ackhriansyah Achmad Gani
Universitas Muslim Indonesia
Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Impact of Technological Innovation on Consumer Decision Making: A Qualitative Analysis in the Gadget Industry Ackhriansyah Achmad Gani; Mahatir Mohammad; Sahari Jafar; Pratiwi Juniar Achmad Gani
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.935

Abstract

This study aims to analyze the impact of technological innovation on consumer decision-making in the gadget industry. Using a qualitative approach, this research involves interviews with consumers in various innovation adoption groups, which include innovators, early adopters, early majority, late majority, and slow followers. In addition, this research also studied the concept of consumer satisfaction and how consumer satisfaction with technological innovations affects purchasing decisions in the gadget industry. Through in-depth interviews with consumers, this research generated rich insights into consumers' experiences of adopting technological innovations, factors that influence purchase decisions, and the role of consumer satisfaction in the decision-making process. Qualitative data analysis was conducted to identify patterns, themes, and relationships between the variables studied. The results of this study show that understanding the level of consumer adoption in technological innovation is of key importance for gadget companies. Innovator and early adopter consumers tend to have higher risk, are enthusiastic in trying new technology, and play an important role in influencing others to adopt the innovation. Meanwhile, early majority consumers have a slower adoption rate, but their purchasing decisions are influenced by testimonials from previous adoption groups. Consumer purchase decisions in the gadget industry are also influenced by their satisfaction with technological innovations. Consumers who are satisfied with the user experience of an innovation are likely to recommend it to others and consider purchasing products with similar innovations. Therefore, gadget companies need to pay attention to product development that meets consumer expectations, provides a positive user experience, and provides responsive customer service.
Pengaruh Viral Marketing dan Customer Review Terhadap Keputusan Pembelian Di Platform Tiktok Siti Madani; Kasnaeny Karim; Ackhriansyah Achmad Gani
Center of Economic Students Journal Vol. 6 No. 1 (2023): January-Maret (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/q0marf63

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Viral Marketing dan Customer Review Terhadap Keputusan Pembelian Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muslim Indonesia Angkatan 2021. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel sebanyak 85 responden yang ditentukan menggunakan rumus slovin dan pengambilan sampel menggunakan teknik purposive sampling. Pengumpulan data penelitian ini menggunakan metode survei dengan cara menyebarkan kuesioner terhadap objek penelitian. Metode statistik yang digunakan untuk menguji hipotesis adalah dengan menggunakan regresi linier berganda. Berdasarkan analisis yang telah di lakukan menunjukkan bahwa Viral Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Kemudian Customer Review berpengaruh positif dan signifikan terhadap keputusan pembelian dan secara simultan bersama-sama Viral Marketing dan Customer Review berpengaruh positif dan signifikan terhadap keputusan pembelian mahasiswa Fakultas Ekonomi dan Bisnis UMI angkatan 2021 pada platform tiktok.
PENGARUH SOCIAL MEDIA, WORD OF MOUTH DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI CAFE SUNSET PALM.ID DI KABUPATEN PINRANG Haisya Hambali; Amir Mahmud; Ackhriansyah Achmad Gani
Center of Economic Students Journal Vol. 6 No. 2 (2023): April-June (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/xb16n729

Abstract

This study aims to analyze the influence of social media, word of mouth, and service quality on people's purchasing decisions at Cafe Sunset Palm.id in Pinrang Regency. This study uses a quantitative method with a descriptive approach and a survey of 85 respondents, consisting of 76.7% women and 23.3% men. The majority of respondents are in the age range of 18-25 years as much as 42.5% and work as Civil Servants (PNS) as much as 50%. The research variables were analyzed using descriptive analysis and categorization of respondent answers. The results showed that the social media variable obtained an average score of 4.59, which means that most respondents strongly agree that social media influences their purchasing decisions. The word of mouth variable received an average score of 4.64, indicating a very strong influence on purchasing decisions based on recommendations from others. The service quality variable had an average score of 4.52, indicating that respondents pay close attention to service quality before deciding to buy a product. While the purchasing decision variable itself received an average score of 4.57, indicating that most respondents were in the agree to strongly agree category in making purchasing decisions. Thus, it can be concluded that social media, word of mouth, and service quality have a positive effect on purchasing decisions, where word of mouth is the most dominant variable. This finding is expected to be a reference for business actors to improve marketing strategies and service quality in order to improve consumer purchasing decisions.
Pengaruh Content Marketing dan Social Media Terhadap Peningkatan Keputusan Berkunjung Pasien di Klinik Orthophysio Makassar Ita Rizky Rustam; Ratna Dewi; Ackhriansyah Achmad Gani
Jurnal Multidisiplin Indonesia Vol. 5 No. 8 (2026): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v5i8.2814

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dan social media terhadap peningkatan keputusan berkunjung pasien di Klinik Orthophysio Makassar, mengingat persaingan antar-klinik fisioterapi yang semakin ketat mendorong pentingnya strategi pemasaran digital yang tepat sasaran dalam menarik dan mempertahankan pasien. Data penelitian diperoleh melalui tiga metode utama, yaitu penyebaran kuesioner secara langsung kepada pasien, observasi lapangan terhadap aktivitas pemasaran klinik, serta studi kepustakaan sebagai landasan teori. Analisis data menggunakan teknik analisis kuantitatif dengan pendekatan regresi linear berganda yang berbantuan perangkat lunak SPSS 26 untuk menguji pengaruh masing-masing variabel bebas terhadap variabel terikat. Jumlah sampel penelitian sebanyak 100 responden yang ditentukan dengan menerapkan rumus Slovin dari populasi pasien Klinik Orthophysio Makassar. Hasil penelitian menunjukkan bahwa variabel content marketing secara parsial berpengaruh positif namun tidak signifikan terhadap keputusan berkunjung, sehingga hipotesis pertama (H1) ditolak, yang mengindikasikan bahwa konten pemasaran saja belum cukup kuat memengaruhi keputusan pasien secara statistik. Sebaliknya, variabel social media secara parsial berpengaruh positif dan signifikan terhadap keputusan berkunjung, sehingga hipotesis kedua (H2) diterima, menunjukkan bahwa keberadaan dan aktivitas klinik di platform social media memiliki peran nyata dalam mendorong keputusan pasien untuk berkunjung. Penelitian ini mengindikasikan bahwa content marketing yang informatif dan edukatif belum cukup mendorong keputusan berkunjung apabila tidak didukung oleh strategi distribusi melalui social media yang efektif. Dengan demikian, Klinik Orthophysio Makassar disarankan agar tidak hanya berfokus pada kualitas konten, tetapi juga memperkuat strategi penyebaran konten tersebut melalui berbagai platform social media agar jangkauan dan dampaknya terhadap keputusan berkunjung pasien dapat lebih optimal dan berkelanjutan dalam jangka panjang.
Co-Authors Amir Mahmud Haisya Hambali Ita Rizky Rustam Kasnaeny Karim Mahatir Mohammad Pratiwi Juniar Achmad Gani Ratna Dewi Sahari Jafar Siti Madani