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All Journal GEOGRAPHY : Jurnal Kajian, Penelitian dan Pengembangan Pendidikan Jurnal Darma Agung
Christina Indriani Sianipar
Politeknik Pariwisata Medan
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

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PEMASARAN PARIWISATA DIGITAL OLEH PEMERINTAH KOTA SABANG Christina Indriani Sianipar; Liyushiana Liyushiana
Jurnal Darma Agung Vol 27 No 3 (2019): DESEMBER 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.017 KB)

Abstract

The rapid development of technology at this time so that the manual system has almost been completely abandoned. The development of this technology is also felt in marketing and distributing information about a tourist destination. Government organizations are no less affected by the rapid development of technology in marketing tourist destinations. The trend is no longer focused on the distribution of brochures or leaflets that are printed physically, but by using digital media. The purpose of this study was carried out, to see how the Tourism and Culture Office of Sabang City, in marketing tourism destinations using digital media, made use of several media such as, websites, youtube, social media (Facebook, Instagram, Twitter) in their marketing. The research instrument used was an interview technique, which was given to the government and a questionnaire given to tourists visiting tourist objects in Sabang. Therefore the title was raised as "Digital Tourism Marketing by the Sabang City Government
INOVASI PAKET WISATA BERBASIS SISTEM INFORMASI GEOGRAFIS (Studi Kasus: CV Holiday Indonesia, Kabupaten Balukumba) Suma Thesa; Matius Tinna Sarira; Masri Ridwan; Rahmawati Madjid; Agus Sugiarto; Christina Indriani Sianipar; La Ode Muhammad Ruspan Takasi; Andri Estining Sejati
GEOGRAPHY : Jurnal Kajian, Penelitian dan Pengembangan Pendidikan Vol 12, No 1 (2024): APRIL
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/geography.v12i1.20836

Abstract

Abstrak: Turunnya pandemi Covid-19 memberikan tantangan dalam inovasi paket wisata yang aman dan berkualitas. Tujuan penelitian ini untuk mengusulkan  inovasi dalam pembuatan paket wisata di CV. Holiday Indonesia. Penelitian berjenis kualitatif dengan deskriptif. Pengumpulan data dengan teknik wawancara dan dokumentasi. Analisis data menggunakan teknik deskriptif dan langkah kualitatif reduksi data, penyajian data, dan kesimpulan. Hasil penelitian menunjukkan bahwa pemanfaatan Sistem Informasi Geografis Pariwisata Kabupaten Bulukumba bermanfaat untuk mengetahui letak lokasi atraksi wisata, akomodasi dan aksesibilitas. Sistem Informasi Geografis Pariwisata CV. Holiday Indonesia. bermanfaat untuk memasarkan produk wisata yang dikelolah oleh perusahaan, Produk Paket Wisata yang dapat di pasarkan melalui website berbasis sistem infomasi geografi menggunakan model stopover yang terdiri dari Pantai Apparalang, Pantai Tanjung Bira, Pulau Liukang dan Pusat Pembuatan Kapal Phinisi di Tana Beru’dengan rute selama 2 Hari 1 Malam.  Penelitian ini merekomendasikan kepada CV. Holiday Indonesia untuk menyusun model website pemasaran pariwisata berbasis sistem informasi geografi. Serta diperlukan uji coba produk sebelum dikembangkan.Abstract:  The decline of the Covid-19 pandemic presents a challenge in innovating safe and quality tour packages. The purpose of this study is to advocate innovation in making tour packages at CV. Indonesian Holidays. This type of research is qualitative with descriptive. Collecting data with interview and documentation techniques. Data analysis used descriptive analysis techniques and qualitative data reduction steps, data presentation, and conclusions. The research results show that the use of the Bulukumba Regency Tourism Geographic Information System is useful for finding out the location of tourist attractions, accommodation and accessibility, CV Tourism Geographic Information System. Indonesian Holidays. useful for marketing tourism products managed by the company, Tour Package Products which can be marketed through websites based on geographic information systems using a stopover model consisting of Apparalang Beach, Tanjung Bira Beach, Liukang Island and the Phinisi Shipbuilding Center in Tana Beru' with a route of 2 Day 1 Evening. This research recommends to CV. Holiday Indonesia to develop a tourism marketing website model based on geographic information systems. As well as required product trials before being developed.
Co-Authors Agus Sugiarto Andri Estining Sejati La Ode Muhammad Ruspan Takasi Liyushiana, Liyushiana Masri Ridwan, Masri Matius Tinna Sarira Rahmawati Madjid Suma Thesa