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All Journal JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Riset Akuntansi dan Keuangan Batara Wisnu : Indonesian Journal of Community Services
Ediwarman Ediwarman
Universitas Pembangunan Nasional Veteran Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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UPAYA PENINGKATAN KAPASITAS UMKM MELALUI PENERAPAN SOCIAL MEDIA MARKETING Suharyati Suharyati; Ediwarman Ediwarman; Tati Handayani
Batara Wisnu : Indonesian Journal of Community Services Vol. 1 No. 3 (2021): Batara Wisnu | September - Desember 2021
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.221 KB) | DOI: 10.53363/bw.v1i3.41

Abstract

The global pandemic of covid disease, covid-19, has caused the world's economic growth and Indonesia's to decline. The positive impact of the Covid-19 pandemic is that it encourages all business actors to fight for the survival of their companies. The rapid advancement of technology can be used to market MSME products to various corners of consumers online. Improving the quality of human resources and information technology is necessary to adapt to various technologies that have emerged in the era of the industrial revolution 4.0. Community service activities with the theme "Efforts to Increase MSME Capacity Through the Application of Social Media Marketing" were carried out in Duren Mekar village, Bojongsari sub-district, Depok City, aiming to provide training and assistance in marketing products or services through social media. 34 MSME attended this activity. The participant's business fields consist of essential food, culinary, fashion, and handicraft businesses. Types of social media used as product marketing media in Whatsapp: 57.6%; Facebook: 22%; Instagram: 16.9%; Twitter: 1.7%; TikTok:1.7%. These results indicate that the use of social media is still not optimal as a means of marketing products or services as a cheap marketing medium. After training the participants on the application of social media marketing, based on the questionnaire results, it shows that the percentage (%) level of understanding reaches 89.7%. These results explain that after training on social media marketing, participants understand the training material provided. For this reason, it is necessary to carry out ongoing training so that participants can apply it as a marketing strategy to increase sales
ANALISIS HARGA SAHAM SEKTOR ANEKA INDUSTRI YANG TERDAFTAR DI BURSA EFEK INDONESIA Nadhifah Nadhifah; Ediwarman Ediwarman; Dewi Cahyani Pangestu
Jurnal Riset Akuntansi dan Keuangan Vol 17, No 2 (2021): Jurnal Riset Akuntansi dan Keuangan
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrak.2021.172.404

Abstract

ABSTRAK  Penelitian ini bertujuan untuk menilai pengaruh Profitabilitas, Likuiditas dan Leverage terhadap Harga Saham. Populasinya seluruh perusahaan sektor aneka industri yang terdaftar di Bursa Efek Indonesia. Dengan menggunakan metode purposive sampling didapat 22 perusahaan sektor aneka industri dengan periode empat tahun penelitian sehingga memperoleh 88 data. Teknik analisis data yang digunakan adalah Analisis Regresi Data Panel dengan bantuan Eviews 11 menggunakan signifikansi 5%. Penelitian ini menunjukkan hasil bahwa Profitabilitas yang diukur dengan Return on Equity (ROE) berpengaruh positif terhadap Harga Saham, Likuiditas yang diukur dengan Current Ratio (CR) tidak berpengaruh terhadap Harga saham dan Leverage yang diukur dengan Debt to Equity Ratio (DER) berpengaruh positif terhadap Harga Saham. Kata Kunci : harga saham; profitabilitas; likuiditas; leverage  ABSTRACT This study aimed to assess the effect of Probability, Liquidity and Leverage on Stock Price. The population is all Miscellaneous Industry Sector Companies Listed in Indonesia Stock Exchange. By using Purposive Sampling method, obtained 22 companies in the Miscellaneous Industry Sector with a research period of four years to obtain 88 data. Data analysis technique by using Panel Data Regression Analysis with Eviews 11 and significant 5%. This study shows the results that profitability as measured by Return on Equity (ROE) has a positive effect on Stock Price, Liquidity as measured by Current Ratio (CR) has no effect on Stock Price and Leverage as measured by Debt to Equity Ratio (DER) has a positive effect on Stock Price. Keywords : stock price; profitability; liquidity; leverage
KEUNGGULAN KOMPETITIF MELALUI PEMASARAN KEWIRAUSAHAAN DAN ORIENTASI KEWIRAUSAHAAN USAHA MIKRO KECIL MENENGAH Suharyati Suharyati; Ediwarman Ediwarman; Nobelson Nobelson
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 1 (2021): Vol 7, No. 1 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v7i1.2996

Abstract

Abstrak: Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk menguji pengaruh pemasaran kewirausahaan dan orientasi kewirausahaan terhadap keunggulan kompetitif. Jumlah populasi dalam penelitian ini sebesar 351 pelaku UMKM. Sampel dipilih menggunakan purposive sampling method. Sampel berjumlah sebesar 100 pelaku UMKM di desa Kanekes, Kecamatan Leuwidamar, Lebak. Penelitian ini menggunakan alat analisis partial least square (PLS) dalam analisis inferensial. Hasil penelitian ini menunjukkan bahwa variabel pemasaran kewirausahaan dan orientasi kewirausahaan berpengaruh positif terhadap keunggulan kompetitif. Hasil penelitian ini bermanfaat sebagai bahan masukan bagi pemegang kebijakan mengenai strategi pengembangan keunggulan kompetitif UMKM, dan diharapkan pula dinas terkait dikabupaten Lebak agar menerima hasil penelitian sebagai bahan informasi dalam pengambilan kebijakan guna merumuskan program pembinaan bagi UMKM.  Abstract: This study is a quantitative study that aims to examine the effect of entrepreneurial marketing and entrepreneurial orientation on competitive advantage. The total population in this study was 351 MSME actors. The sample was selected using purposive sampling method. The sample is 100 SMEs in Kanekes village, Leuwidamar district, Lebak. This study uses a partial least square (PLS) analysis tool in inferential analysis. The results of this study indicate that the variables of entrepreneurial marketing and entrepreneurial orientation have a positive effect on competitive advantage. The results of this study are useful as input for policy holders regarding the development of a competitive advantage strategy for SMEs, and it is also hoped that the relevant agencies in Lebak Regency will accept the results of the research as information material in policy making in order to formulate a coaching program for SMEs.
Co-Authors Dewi Cahyani Pangestu Nadhifah Nadhifah Nobelson, Nobelson Suharyati Tati Handayani