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All Journal Journal of Social Science Innovative: Journal Of Social Science Research
Gede Bayu Rahanatha
Fakultas Ekonomi dan Bisnis Universitas Udayana
Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Role Of Fear Of Missing Out In Mediating The Influence Of Hedonic Motivation On Compulsive Buying (Study On Marketplace Users In Denpasar City) Wiguna, Komang Gd Cahya; Aksari, Ni Made Asti; Rahanatha, Gede Bayu; Nurcaya , I Nyoman
Journal Of Social Science (JoSS) Vol 4 No 8 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i8.489

Abstract

Digital transformation has changed consumer behavior patterns, including an increase in marketplace users that encourage compulsive buying behavior among generation Z. Data from the Ministry of Trade of the Republic of Indonesia in 2024 shows that the number of marketplace users will increase from 38.72 million in 2020 to 58.63 million in 2023 and is predicted to reach 99.1 million in 2029. This study aims to determine the influence of hedonic motivation on compulsive buying and test the role of fear of missing out (FoMO) as a mediating variable. The research was conducted in Denpasar City with a quantitative approach and purposive sampling method on 100 marketplace user respondents. The analysis technique used is path analysis. The results of the study showed that hedonic motivation had a positive and significant effect on compulsive buying and FoMO. FoMO also has a positive and significant effect on compulsive buying and partially mediates the relationship between hedonic motivation and compulsive buying. The conclusions of this study show that hedonic motivation and FoMO play an important role in encouraging excessive shopping behavior in the marketplace.
Pengaruh Green Product, Healthy Lifestyle, dan Brand Image Terhadap Keputusan Pembelian (Studi Pada Konsumen Produk Mie Lemonilo di Kota Denpasar) Yuniari, Luh Putri; Rahanatha, Gede Bayu
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14873

Abstract

Instant noodles are a product which answers the phenomenon of practical food in society. Companies must be able to innovate of their products to become consumers choices. In terms of instant noodle products themselves, companies that produces instant noodles, including Lemonilo, should be able to consider things that are factors in consumer purchase decisions by paying attention to phenomena or trends that exist in this era. There are several factors that influence purchase decisions, namely green product, healthy lifestyle, and brand image. This study aims to determine the effect of green product, healthy lifestyle, and brand image on purchase decision. The location of this research was in Denpasar City, with a sample of 100 respondents who were Lemonilo noodle consumers. The data collection technique used was a questionnaire. The data analysis technique used is descriptive statistical analysis and inferential statistical analysis which includes classic assumption test, multiple linear regression analysis, hypothesis testing (t test), F test, and coefficient of determination test. Based on the research results, it is found that green product, healthy lifestyle, and brand image partially and simultaneously have a positive and significant effect on purchase decision. These results indicate that it is important to improve green products, pay attention to healthy lifestyles in society, and maintain brand image for companies in order to always be able to improve purchase decision.
Co-Authors I Nyoman Nurcaya Ni Made Asti Aksari, Ni Made Asti Wiguna, Komang Gd Cahya Yuniari, Luh Putri