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All Journal TheJournalish: Social and Government ANUBHAVA: Jurnal Ilmu Komuniksi Hindu International Journal of Tourism Business Research
I Gusti Ngurah Putu Dedy Wirawan
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Religion Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Komunikasi Terbuka Keluarga Terhadap Stres di Desa Beringkit Renata Lusilaora Siringo Ringo; Dodi Rosadi; I Gusti Ngurah Putu Dedy Wirawan
TheJournalish: Social and Government Vol. 1 No. 3 (2020): October: TheJournalish
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/tsg.v1i3.30

Abstract

Tujuan dari penelitian ini untuk mengetahui sejauh mana Pengaruh Komunikasi Keluarga Terhadap Stres di Desa Beringkit” (Studi pada: Karyawan yang dirumahkan Bekerja Masa Pandemi Covid-19). Populasi sebanyak 58 orang karyawan yang dirumahkan karena terdampak wabah Covid-19 dari kelurahan Mengwitani jumlah warga di Desa Beringkit. Teknik pengumpulan data diperoleh dengan random sampling yaitu metode pemilihan ukuran sampel dari suatu populasi, yang setiap anggota populasinya mempunyai peluang yang sama dan semua kemungkinan penggabungannya yang diseleksi sebagai sampel mempunyai peluang yang sama. Berdasarkan hasil analisis data bahwa koefisien korelasi berganda diperoleh R = 0,804 berarti ada hubungan yang sangat kuat komunikasi keluarga terhadap stres karyawan yang dirumahkan selama pandemi Covid-19. Koefisien determinasi diperoleh sebesar 64,7%, berarti besarnya variasi hubungan antara komunikasi keluarga terhadap stres karyawan yang dirumahkan selama pandemi Covid-19 adalah 64,7%. Hasil pengujian hipotesis diketahui komunikasi keluarga berpengaruh negatif terhadap stres kerja karyawan yang dirumahkan selama pandemi Covid-19.
Tourism Marketing Strategy in Facing Tourism Challenges and Opportunities in Badung Regency, Bali Ayu, Ni Luh Ayu Rai Saridarmini; Ni Nyoman Yuliastari; Ayu Sri Rachmayuni; Ida Ayu Dyana Prawerti; I Gusti Ngurah Putu Dedy Wirawan
Jurnal Internasional Riset Bisnis Pariwisata Vol 2 No 2 (2023): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v2i2.922

Abstract

As the Heart of Bali Tourism, Badung Regency plays an important role in the development of Tourism in Bali Province. To ensure sustainable Badung Regency Tourism, real steps must be taken immediately in overcoming the negative impacts caused by Tourism itself. The formulation of marketing strategies was obtained from the implementation of FGD (Focus Group Discussion) which was attended by tourism stakeholders and related agencies within the Badung Regency government. The data was analyzed using SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The use of digital platforms, besides being considered effective and efficient in promoting tourist attractions in Badung Regency, can also be used as a medium to socialize Do's and Don'ts related to what tourists can and should not do during their visits in Badung Regency in particular and Bali Island in general, so that negative impacts and problems caused by the tourism sector can be minimized. Good coordination and collaboration between tourism stakeholders and local governments are also important factors that must always be maintained and are expected to be able to overcome problems that arise in the community due to the adverse effects of tourism. Badung Regency must continue to improve itself in improving the safety and comfort of tourists, so that it can strengthen its position as a Regency that dominates the favorite destination of domestic and foreign tourists visiting Bali Island.
STRATEGI KOMUNIKASI PEMASARAN DAYA TARIK WISATA ALAS KEDATON DI DESA KUKUH I Gusti Ngurah Putu Dedy Wirawan; I Nyoman Yoga Segara; I Nyoman Alit Putrawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1069

Abstract

The management of Alas Kedaton tourism object is managed by the village so that the promotion has not been maximized, within five years the visitors of the archipelago have decreased while foreign visitors have experienced fluctuations, currently promotions only use brochures, as well as the lack of the government's role in marketing and infrastructure, issues that must be studied 1) what is the form of marketing communication for Alas Kedaton tourism object in Kukuh Village, Marga, Tabanan? 2) how can a marketing communication strategy be used to increase visitors? 3) what are the implications of integrated marketing communication (IMC) and the SOSTAC model. The results of the study found that the manager of Alas Kedaton tourism object must 1) Horizontal coordination between stakeholders is not optimal. Each stakeholder is still focused on his own business, (2) communication that focuses on the marketing mix has not been implemented, and (3) to establish good communication with the government regarding infrastructure development and promotion and to take advantage of village proximity. The heads of clans together with the government in an effort to help oversee information, submit proposals and promotions through online media. The implications of the Alas Kedaton tourism object marketing communication strategy in seeking communication effectiveness by considering the influence of communication include: 1) cognitive, namely eliminating ambiguity, forming attitudes and convincing the public about the products, media to be used in advertising planning. 2) affective to find feelings, attitudes, behaviors, and emotions in buying products offered by managers of Alas Kedaton tourism object. 3) behavior to determine intention or behavior in buying products offered at Alas Kedaton tourist attractions.Â
Co-Authors Ayu Sri Rachmayuni Ayu, Ni Luh Ayu Rai Saridarmini Dodi Rosadi I Nyoman Alit Putrawan I Nyoman Yoga Segara Ida Ayu Dyana Prawerti Ni Nyoman Yuliastari Renata Lusilaora Siringo Ringo