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All Journal Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Politicos: Jurnal Politik Dan Pemerintahan
Arif Darmawan
Universitas Jenderal Soedirman
Social Sciences

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Implementasi Mata Kuliah Modul Nusantara terhadap Interaksi Sosial pada Program Pertukaran Mahasiswa Merdeka Salsabilla Retno Sedah Mirah Murcahyaningrum; Nanang Martono; Wiman Rizkidarajat; Arif Darmawan; Edy Suyanto; Tri Rini Widyastuti
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol 6 No 1 (2023): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v6i1.5788

Abstract

The purpose of this study was to describe the implementation of the archipelago module course on social interaction in the independent student exchange activity program. This study used descriptive qualitative method. The subjects of this study were all students in the independent student exchange program at the University of Mataram. The results of the study show that this activity has a positive impact on social interaction, namely: Increasing understanding and appreciation of Indonesia's cultural diversity, improving communication skills, opening job opportunities, and increasing self-confidence. Constraints during implementation include Lack of qualified teaching staff, limited facilities and infrastructure, difficult access to resources, differences in student backgrounds, lack of support and attention from the campus. The conclusion of this study is that the implementation of the Independent Student Exchange Program has a positive impact on social interaction between students. Meanwhile, in overcoming the obstacles faced, cooperation is needed between all parties involved in this program, be it the campus, teaching staff, or students. Keywords: Implementation, Nusantara Module, Social interaction
Sportswashing or Strategic Branding? The Saudi Pro League's Role in Reshaping Global Perceptions of Saudi Arabia Imam Ansori; Muhammad Yamin; Arif Darmawan; Soni Martin Anwar
Politicos: Jurnal Politik Dan Pemerintahan Vol. 5 No. 2 (2025): Politicos: Jurnal Politik Dan Pemerintahan
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/politicos.5.2.2025.164-179

Abstract

This study analyzes the change of the Saudi Pro League (SPL) from 2021 to 2024, assessing whether these initiatives represent sportswashing or authentic nation branding. Since 2021, Saudi Arabia has allocated billions into the acquisition of international football talents and the enhancement of facilities, notwithstanding global condemnation of its human rights record. This research utilizes Anholt's nation branding hexagon framework and adopts a qualitative case study technique with comparative aspects, incorporating official documents, public opinion surveys, media content analysis, and tourism statistics. Findings indicate a multifaceted "strategic sports diplomacy" approach that surpasses the simplistic sportswashing/branding dichotomy, yielding disproportionate outcomes across several objectives. Despite SPL's notable commercial success, including airing in over 130 countries, generating over $300 million in annual revenue, and attracting an additional 310,000 tourists, enhancements in reputation within Western markets were limited, especially among viewers emphasizing human rights issues. The study demonstrates a "Western perception paradox," wherein substantial visibility gains did not result in enhanced favorability, while demographic analysis indicates markedly more positive perceptions among younger viewers, active fans, and non-Western demographics. This study enhances the theoretical comprehension of sports diplomacy by illustrating how audience segmentation influences effectiveness across demographic, geographic, and cultural dimensions, thereby contesting simplistic assessments of sports-based nation branding and offering frameworks for analyzing the multifaceted outcomes of modern sports diplomacy.
Co-Authors Imam Ansori Muhammad Yamin Nanang Martono Salsabilla Retno Sedah Mirah Murcahyaningrum Soni Martin Anwar Syamsiar, Syamsiar Tri Rini Widyastuti Wiman Rizkidarajat