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All Journal Kepariwisataan: Jurnal Ilmiah JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Agnes Alvionita
Universitas Riau, Pekanbaru
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGEMBANGAN OBYEK WISATA WADUK KUBANGKANGKUNG SEBAGAI DESTINASI WISATA UNGGULAN DI KABUPATEN CILACAP JAWA TENGAH Agnes Alvionita; Elva Dian Pertiwi
Kepariwisataan: Jurnal Ilmiah Vol 14, No 3 (2020): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

Cilacap is one of the districts in Central Java that has tourism potential with various tourism destination. One of them is Waduk Kubangkangkung. This Waduk Kubangkangkung is a tourism destination that offers beautiful natural tourism and also attractive tourism attraction. The purpose of this study was to determine the role of the local community in Waduk Kubangkangkung development, knowing the manager‘s efforts in developing Waduk Kubangkangkung as a sustainable tourism destination, and finding the development strategy of Waduk Kubangkangkung to attract tourists. While the method used in this research is descriptive qualitative method and SWOT analysis. The results of this study are the need for collaboration between managers and other stakeholders towards Waduk Kubangkangkung, improve promotion and also facilities that needed by tourists.Keywords: Sustainable Development, Tourism Destination, SWOT
Pengaruh Fasilitas Parkir Terhadap Perilaku Konsumen Dimoderasi Oleh Brand Image Minimarket di Kota Pekanbaru Agnes Alvionita; Maha Martabar Mangatas Lumbanraja; Sri Wahyuni Wildah
Journal of Business and Economics Research (JBE) Vol 3 No 2 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v3i2.1779

Abstract

The existence of which there are a number of concerns from minimarket business actors, with the imposition of additional parking fees on consumers will reduce the potential income for the modern minimarket. For this reason, other intervention efforts from business actors are needed to be superior, which in this study is strengthened by the strengthening of the brand image for the minimarket consumers. Thus, the symbol logo and name and appearance will be more easily recognized and trusted by the public. This research is a quantitative study using the SEM-PLS analysis technique on primary data in the form of a questionnaire instrument which was distributed to 97 samples representing the population, namely the people of Pekanbaru City. The findings in this study indicate that the parking facility provided by the manufacturer plays an important role for minimarket consumers in Pekanbaru. And because of that, Minimarket Management and Marketers who are related to the minimarket business, whether located in Pekanbaru or Riau Province, can even represent real conditions in Indonesia, must pay attention to the availability of convenient parking facilities so that they can provide direction for consumers. to be able to choose the products or services available in their business units. In addition, the facts in this study which show that the factor of cheaper parking retribution costs will have a positive impact on consumers, as has been stated in the background of the results of news clippings quoted.
Co-Authors Elva Dian Pertiwi Maha Martabar Mangatas Lumbanraja Sri Wahyuni Wildah