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Analisis Dampak Pelaksanaan Webinar Terhadap Literasi Keuangan Pada Peserta Webinar Nasional Investasi Saham Maha Martabar Mangatas Lumbanraja; Rahmat Junaidi; Sri Wahyuni Wildah
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i2.1092

The capital market has been known as an alternative financing and investment in various countries with the presence of the Stock Exchange, but the initial findings from the study show that knowledge of alternative financing and investment (known as Financial Literacy) in developed and developing countries still shows significant differences. The role of Financial Literacy in creating economic growth in a nation is currently being observed by a number of academics, where it is clearly seen that countries with better levels of financial literacy will tend to develop more than countries with lower levels of financial literacy. Indonesia's financial literacy level which is still lower than neighboring countries such as Australia, Malaysia and Singapore in 2014 indicates the need for a number of ways that must be done, one of which is through the role of universities and organizational bodies under them to carry out this educational function. This research was conducted to determine the impact of the implementation of one of the webinars conducted by the Investment Gallery, Riau University with the theme "Getting Profit Equal, Losing Equal Losing: Creating an Investment Literate Generation" which was attended by 340 participants. The research sample used a convenience sampling technique approach and the sample size used King's auxiliary table in order to obtain a sample size of 151 people. Data were analyzed using descriptive statistical approach (percentage and cross tabulation analysis). The results showed that there was an increase in understanding among participants as a result of the holding of the National Stock Webinar, however, there were still participants who did not increase their understanding optimally, so it is advisable to provide further understanding through a series of stock webinar held by the Investment Gallery, Riau University. This study also has limited analysis using Descriptive Statistics techniques which cannot be generalized directly to other populations and it is hoped that this can be the basis for further research through modeling that can be applied directly to other populations

Pengaruh Self Leadership Terhadap Performa Mahasiswa Universitas Riau dengan Gamiification Sebagai Variabel Pemoderasi Rahmat Junaidi; Maha Martabar Mangatas Lumbanraja; Sri Wahyuni Wildah
Journal of Business and Economics Research (JBE) Vol 3 No 2 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v3i2.1767

Performance or performance is a concept and theory which by a number of academics has become a topic that is continuously studied with the aim of being able to find the most appropriate alternative to the obstacles that arise. Based on the results of the initial search, it was found that the leadership factor is a variable that is often used as a cause of performance improvement, while the self-leadership variable is a factor that will be investigated in 2021. The researcher also found that regulatory factors and rewards for achievements are similar to the concept of a known game. in Gamification theory is a factor that strengthens (and is translated as a moderating factor) the influence between self-leadership and student performance. This research is a quantitative study using the SEM-PLS analysis technique on primary data in the form of a questionnaire instrument which was distributed to 97 samples representing the student population of the University of Riau. The results showed that the variable value increase in the self-leadership variable had a significant impact on increasing student performance scores, and this was positively moderated (reinforced) by the increasing level of gamification carried out by the university environment.

Pengaruh Fasilitas Parkir Terhadap Perilaku Konsumen Dimoderasi Oleh Brand Image Minimarket di Kota Pekanbaru Agnes Alvionita; Maha Martabar Mangatas Lumbanraja; Sri Wahyuni Wildah
Journal of Business and Economics Research (JBE) Vol 3 No 2 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v3i2.1779

The existence of which there are a number of concerns from minimarket business actors, with the imposition of additional parking fees on consumers will reduce the potential income for the modern minimarket. For this reason, other intervention efforts from business actors are needed to be superior, which in this study is strengthened by the strengthening of the brand image for the minimarket consumers. Thus, the symbol logo and name and appearance will be more easily recognized and trusted by the public. This research is a quantitative study using the SEM-PLS analysis technique on primary data in the form of a questionnaire instrument which was distributed to 97 samples representing the population, namely the people of Pekanbaru City. The findings in this study indicate that the parking facility provided by the manufacturer plays an important role for minimarket consumers in Pekanbaru. And because of that, Minimarket Management and Marketers who are related to the minimarket business, whether located in Pekanbaru or Riau Province, can even represent real conditions in Indonesia, must pay attention to the availability of convenient parking facilities so that they can provide direction for consumers. to be able to choose the products or services available in their business units. In addition, the facts in this study which show that the factor of cheaper parking retribution costs will have a positive impact on consumers, as has been stated in the background of the results of news clippings quoted.

Dampak Moderasi Fitur Rekomendasi Tiktokshop pada Kecepattanggapan Penjual dan Kepuasaan Pelanggan Terhadap Keputusan Pembelian Konsumen Maha Martabar Mangatas Lumbanraja; Rahmat Junaidi; Sharnuke Asrilsyak
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 4 (2023): May 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i4.3427

Changes in the use of Social Media, from behavior that connects between communities to a place for meeting the needs of parties as a form of virtual market, which is mediated and moderated by Social Media Marketing such as the Tiktop Shop. Tiktop Shop has changed from an application that provides digital content to a market for its users, involving recommendation features through an algorithm so that users can find what they need. This research was conducted on Tiktop Shop customers in Pekanbaru City, involving 165 respondents. Data collected through a research questionnaire and analyzed using the Partial Least Square approach. The results showed that the responsiveness of the seller is a factor that influences consumer purchasing decisions, while customer satisfaction is not an influencing factor. Meanwhile, the recommendation factor in this study strengthens the influence of causal variables on purchasing decisions for Tiktop Shop consumers

Pengaruh Word of Mouth dan Brand Image Terhadap Keputusan Pembelian dan Kepuasan Konsumen Restaurant Tradisional Pekanbaru Dian Pratiwi; Maha Martabar Mangatas Lumbanraja; Rahmat Junaidi
Journal of Business and Economics Research (JBE) Vol 4 No 2 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v4i2.3650

The culinary industry in Indonesia, especially in the city of Pekanbaru, will be increasingly competitive every year. With increasingly competitive competition, culinary business actors must change their business orientation from product centric to customer centric, namely not only focusing on serving delicious food but also maintaining customer satisfaction in a holistic manner. Word of Mouth and Brand Image are believed to be able to influence purchasing decisions so as to create customer satisfaction. The purpose of this study was to determine the effect of Word of Mouth and Brand Image on Purchasing Decisions and Consumer Satisfaction in Legendary Culinary in Pekanbaru. This study uses a quantitative approach. The sample in the study were 112 people who had made purchases at one of the research objects, namely Pondok Patin HM Yunus, Kim Teng Coffee Shop, Paku Onen Ketupat Gulai Shop, and Pak Jenggot's Cendol Ice. Sampling using non-probability sampling method and convenience sampling technique. The research instrument used a questionnaire and was analyzed using Structural Equation Modeling (SEM) with the Partial-Least Square approach (PLS-SEM). The results of this study indicate that there are differences in the results of the influence of Brand Image (positive) and Word of Mouth (negative) on Decision Purchase. Purchasing decisions have a positive effect on consumer satisfaction and mediate the influence of Word of Mouth and Brand Image on consumer satisfaction with purchasing decisions as an intervening variable. With this research, it is hoped that traditional restaurants will be able to maintain the Generation X market and penetrate the Generation Y and Z markets which are more technologically adaptive.

Dampak Perubahan Nilai Mata Uang Rupiah Terhadap Indeks Pasar Modal Indonesia Dimoderasi Fluktuasi Covid-19 Elvi Rahmayanti; Maha Martabar Mangatas Lumbanraja
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 4 (2023): May 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i4.3425

The growth of the Capital Market has become an alternative for investors, especially novice investors, which is developing along with increasing financial literacy, and the presence of behavioral change factors driven by the Covid-19 Pandemic. This growth was also evident from the increasing volume of trade during the pandemic, both in the Capital Market and the Rupiah Exchange Rate Market, which was allegedly caused by the Covid-19 Pandemic conditions in Indonesia. The population in this study is data on stock exchange 145 working days which range from 1 January 2022 to 12 August 2022, which is analyzed using the Partial Least Square (PLS) approach. The results showed that Covid-19 strengthened the effect of currency exchange rates on the JCI, while Covid-19 weakened the effect of the rupiah exchange rate on LQ-45 and Kompas-100.

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