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All Journal Diponegoro Journal of Management Jurnal Ilmiah ASET
Sri Rahayu Tri Astuti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ilmiah ASET

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Analisis Pengaruh Experiential Marketing terhadap Loyalitas Pelanggan Hotel "X" Semarang Yuwandha Anggia Putri; Sri Rahayu Tri Astuti
Jurnal Ilmiah Aset Vol 12 No 2 (2010): Jurnal ASET Volume 12 No 2
Publisher : STIE Widya Manggala

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Abstract

The objective of this research was to find out: a. how big the influence of sense, feel, think, and relate partially toward customer loyalty of hotel “X” Semarang; b. how big the influence of sense, feel, think, act, and relate simultaneously toward customer loyalty of hotel “X” Semarang. The samples of this research were 100 customers that were staying or had stayed in the hotel “X” Semarang. The sampling technique was accidental sampling. The analysis technique was quantitative, with multiple linear regression, t test, and F test. The result by using program of SPSS indicated that sense, feel, think, act, and relate had positive influence to customer loyalty. The result of partial hypothesis showed that sense, feel, think, act, and relate had positive significant influence with significance level less than 0.05. So, it can be concluded the formula hypothesis was correctly proven. The result of simultaneous hypothesis showed that variable of sense, feel, think, act, and relate had positive significant influence with significance level F less than 0.05, so Ho was refused and Ha was accepted. It means that the hypothesis which stated “there was positive and significant influence of sense, feel, think, act, and relate to customer loyalty (Y)” was truly proven.
Analisis Pengaruh Iklan, Kepercayaan Merek, dan Citra Merek terhadap Minat Beli Konsumen Desi Arista; Sri Rahayu Tri Astuti
Jurnal Ilmiah Aset Vol 13 No 1 (2011): Jurnal ASET Volume 13 No 1
Publisher : STIE Widya Manggala

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Abstract

Globalization era makes information and technologies increase very fast and can be known quickly. One of information technology is the Interconnected Network, or more popular as the Internet. Therefore, to satisfy consumers PT. Telkom issued a product called Speedy. Many factors influence customers before purchasing a product consumers. The purpose of this study is to determine the influence of advertising, brand trust and brand image to the buying interest. Brand trust is the highest independent variable that influences the dependent variable (buying interest) then advertising and lastly the brand image.
Co-Authors Anggoro Dwi Kurniawan Desi Arista Faradiba Faradiba Yuwandha Anggia Putri