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All Journal Jurnal Ilmu Manajemen Profitability Wiratani : Jurnal Ilmiah Agribisnis
Saenab Saenab
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Materials Science & Nanotechnology Social Sciences

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PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN Ruliaty Ruliaty; Adb Salam; Saenab Saenab
Jurnal Ilmu Manajemen Profitability Vol 1, No 2 (2017): AGUSTUS 2017
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.82 KB) | DOI: 10.26618/profitability.v1i2.1921

Abstract

This research aims to determine the influence either together or partially between CSR (Corporate Social Responsibility) to corporate image in PT. Hadji Kalla Cabang Sultan Alaudin, Makassar area, that being measured from CSR  variables which is Profit, People, and Planet. Expectedly the information obtained from this research can be used by companies to increase CSR activities and quality of CSR programs so that more can enhance the company image in the  future. This study uses quantitative methods with explanatory research type with primary and secondary data. Population in this study is the customer PT. Hadji Kalla Cabang Sultan Alaudin, in Makassar and from the population the researcher take 100 adult people as research sample. As for the data analysis technique the researcher uses linear multiple regression and partial with SPSS 17  software. The result of this study found that variables within CSR  concept  which  is Profit (X1), People (X2), Planet (X3) simultaneously have a significant influence to the corporate image (Y). People (X2) became the most dominant variables that influence the corporate image with regression coefficient values  0,342.
ANALISIS FINANSIAL KONVERSI TANAMAN TAHUNAN MENJADI TANAMAN HORTIKULTURA Saenab Saenab; Nurliani Nurliani; Ida Rosada
WIRATANI Vol 1, No 2 (2018): Desember 2018
Publisher : Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.486 KB) | DOI: 10.33096/wiratani.v1i2.17

Abstract

Penelitian ini bertujuan untuk (1) Mengidentifikasi faktor-faktor yang menyebabkan terjadinya konversi dari tanaman tahunan (kopi) menjadi tanaman hortikultura (kentang, kubis, wortel dan bawang merah), (2) Menganalisis perbedaan biaya produksi dan pendapatan usahatani tanaman tahunan dan usahatani hortikultura dan (3) Menganalisis kelayakan usahatani tanaman tahunan dan tanaman hortikultura. Analisis yang digunakan adalah analisis usahatani dan analisis kelayakan ekonomi. Hasil penelitian menunjukkan bahwa faktor penyebab petani mengkonversi tanaman kopi menjadi tanaman hortikultura ada empat faktor yaitu faktor ekonomi, sosial, teknis dan keamanan. Usahatani tahanam tahunan (kopi) dan usahatani tanaman hortikultura (kentang, kubis, wortel dan bawang merah) masing-masing menunjukkan berbedaan kelayakan usahatani. Usahatani tanaman kopi memiliki R/C Ratio 2,06, Usahatani tanaman kentang memiliki R/C Ratio 8,28, Usahatani tanaman kubis memiliki R/C Ratio 10,19, Usahatani tanaman wortel memiliki R/C Ratio 14,61 dan usahatani tanaman bawang merah memiliki R/C Ratio 7,97.
Co-Authors Adb Salam Ida Rosada Nurliani Nurliani Ruliaty Ruliaty