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PENGARUH KEBIJAKAN KREDIT TERHADAP KINERJA KEUANGAN KOPERASI KARYAWAN CLARO HOTEL MAKASSAR (PERIODE TAHUN 2014-2018) Nasrullah Nasrullah; Kahar Kahar; Nurul Azizah
Jurnal Ilmu Manajemen Profitability Vol 4, No 2 (2020): AGUSTUS 2020
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v4i2.3780

Abstract

Analisis Kebijakan Kredit pada suatu Koperasi yang penting, karena keberlangsungan suatu Koperasi tergantung pada kinerja Pengurus dalam mengelola Koperasanya. Untuk mengetahui kinerja Pengurus ersebut perlu melakukan analisis keuangan Koperasi melalui analisis rasio. Analisis rasio ersebut berupa perputaran piutang, rasio likuiditas, dan rasio profitabilitas, melihat dari data laporan keuangan Koperasi Karyawan Claro Hotel Makassar selama periode 5 tahun terakhir yaitu tahun 2014 sampai tahun 2018. Metode analisis yang digunakan adalah analisis linéaire sederhana, koefisien determinasi R2 dan uji t (parsial) dengan bantuan SPSS versi 17.0. hasil penelitian menunjukkan bahwa kebijakan kredit berpengaruh positif tidak signifikan terhadap kinerja keuangan koperasi karyawan claro hotel makassar (periode tahun 2014-2018).
The Impact of Promotional Strategies on Consumer Interest in Purchasing Toyota Innova Brand Cars at PT. Hadji Kalla, Sumoharjo Branch, Makassar City Anur Achsanuddin UA; Muh. Nur R; Muhammad Ikram Idrus; Kahar Kahar
Jurnal Ilmu Manajemen Profitability Vol 7, No 2 (2023): AGUSTUS 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v7i2.11947

Abstract

This study aims to ascertain whether there exists a positive and significant impact of the Promotion Strategy on Consumer Interest in purchasing Toyota Innova cars at PT. Hadji Kalla's Sumoharjo Branch in Makassar City. The study encompasses two variables: the Promotion Strategy as the independent variable and Consumer Interest in purchasing a Toyota Innova as the dependent variable. The outcomes of the study reveal a simple linear regression equation as Y = 15.635 + 0.763X. The test results also yield a coefficient of determination (r) of 0.632, indicating that the Promotion Strategy influences Consumer Interest in Purchasing a Toyota Innova by 40%, while the remaining 60% is attributed to other factors not considered in this study. Moreover, the calculated t-value of 5.654 surpasses the t-critical value of 0.2353. This implies that the Promotion Strategy variable significantly and positively impacts consumer interest in purchasing a Toyota Innova. Thus, the hypothesis stands confirmed.