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All Journal Jurnal Ilmu Manajemen Profitability Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis
Muh. Nur R
Universitas Muhammadiyah Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Dampak Konversi Lahan Pertanian terhadap Kondisi Kesejahteraan Masyarakat Petani di Kecamatan Pattallassang Kabupaten Gowa Anur Achsanuddin; Muh. Nur R; Muhammad Yusuf; Ismail Rasulong
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 1 No. 6 (2023): Mei 2023
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v1i6.36

Abstract

Konversi lahan pertanian menghasilkan perubahan sosial ekonomi bagi petani yang melakukan konversi, yang selanjutnya akan berdampak pada tingkat kesejahteraan petani. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif. Hasil penelitian ini mengungkapkan bahwa kondisi ekonomi masyarakat di Kecamatan Pattallassang meningkat jika dibandingkan dengan tahun-tahun sebelum dilakukan alih fungsi lahan. Dalam studi ini ditentukan konversi lahan pertanian, mata pencarian, kondisi ekonomi, pendapatan petani, dan dampaknya pada tingkat kesejahteraan masyarakat. Kata kunci: Konversi Lahan; Kesejahteraan.
The Impact of Promotional Strategies on Consumer Interest in Purchasing Toyota Innova Brand Cars at PT. Hadji Kalla, Sumoharjo Branch, Makassar City Anur Achsanuddin UA; Muh. Nur R; Muhammad Ikram Idrus; Kahar Kahar
Jurnal Ilmu Manajemen Profitability Vol 7, No 2 (2023): AGUSTUS 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v7i2.11947

Abstract

This study aims to ascertain whether there exists a positive and significant impact of the Promotion Strategy on Consumer Interest in purchasing Toyota Innova cars at PT. Hadji Kalla's Sumoharjo Branch in Makassar City. The study encompasses two variables: the Promotion Strategy as the independent variable and Consumer Interest in purchasing a Toyota Innova as the dependent variable. The outcomes of the study reveal a simple linear regression equation as Y = 15.635 + 0.763X. The test results also yield a coefficient of determination (r) of 0.632, indicating that the Promotion Strategy influences Consumer Interest in Purchasing a Toyota Innova by 40%, while the remaining 60% is attributed to other factors not considered in this study. Moreover, the calculated t-value of 5.654 surpasses the t-critical value of 0.2353. This implies that the Promotion Strategy variable significantly and positively impacts consumer interest in purchasing a Toyota Innova. Thus, the hypothesis stands confirmed.
Co-Authors Anur Achsanuddin Anur achsanuddin UA Ismail Rasulong Kahar Kahar Muhammad Ikram Idrus Muhammad Yusuf