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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah At-Ta'lim : Media Informasi Pendidikan Islam Journal of Islamic Economics and Philanthropy juremi: jurnal riset ekonomi Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Economic Reviews Journal Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Journal of Islamic economics Perspectives (JIEP)
Yenti Sumarni
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)

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PENDAMPINGAN PROGRAM PEMASARAN PRODUK UMKM PADA KELOMPOK TANI KECAMATAN ENGGANO Khopangsang, Arbit; Eka sri Wahyuni; Yenti Sumarni
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 1 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

The purpose of the UMKM product marketing program is to educate members of the Aksa Tani farmer group to improve their understanding and knowledge in understanding the marketing of UMKM products in the Aksa Tani farmer group in Kaana village, Enggano sub-district, North Bengkulu district, Bengkulu province. Before the implementation, many members of the farmer group still did not understand the marketing of UMKM products. This study is a qualitative study that explores the product marketing model in the UMKM Farmer Group in Enggano District.
Co-Authors Cresy Lorenza Eka Sri Wahyuni Hengki Setiawan Khairiah Elwardah Kharyn Rahmelia Khopangsang, Arbit Melica Maharani Mita Anggraini Nilay Shah Nisa Violeta Nurul Hak Reza Anugrah Pratama Romi Adetio Setiawan Suci Permata Sari