Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal AL-ULUM : Jurnal Ilmu Sosial dan Humaniora International Journal of Economics, Business and Innovation Research
Prihatini Ade Mayvita
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS STRATEGI PEMASARAN PADA TOKO STATIONERY EXPRESS BANJARMASIN Prihatini Ade Mayvita; Mohammad Zainul; Arif Sidik
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 1, No 1 (2015): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.131 KB) | DOI: 10.31602/alsh.v1i1.310

Abstract

Business opportunities school and office stationery nothing ever receding business development. Business diversification of business marketing efforts and school stationery, increasingly growing rapidly along with the rise of the interest of education and offices in this globalization era.The purpose of this study was to find out how much effort Stationery Stores Exspress in terms of marketing strategy, especially in terms of service improvement, and would like to illustrate the importance of competitive strategy is an effort to improve services in order to increase customer interest in order to continue running the company's survival.The method in this study is a combination of quantitative and qualitative methods using SWOT analysis and IE Matrix.The results showed that the strength of the store Stationery Express is on the price and quality of products, while weakness is the lack of consumer satisfaction (service) and media promotion is lacking. Opportunities demonstrated by the products that are easily obtainable (location), the influence of promotions and price in accordance with customer expectations. Threats facing is the quality, price, service and promotion of competition. A good marketing strategy for the Exspress Stationery store always see the market conditions patterned on the development of today's society and done konfrehensif and sustainable.The Internal-External matrix results indicate that Exspress Stationery store on the growth of the cell position, which means that the strategy should the firm is concentrating through horizontal integration stability by conducting further business development.
Unpacking the Landscape of Digital Ecosystem Readiness: A Decade of Insights Through Bibliometric Analysis: A Decade of Insights Through Bibliometric Analysis Prihatini Ade Mayvita; Kumara Efrianty; Ervica Jamilah; Ana Sofia Herawati; Gusti Meinar Girda Ariani; Nurul Hasanah
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2008

Abstract

Recently, the urgency of preparing digital ecosystems for rapid change has attracted growing scholarly attention. This study explores how research on Digital Ecosystem Readiness (DER) has developed over the past five years, focusing not only on organizational preparedness but also on broader system-wide dynamics. While earlier studies mostly looked at small-scale details, this paper seeks to identify new trends, themes, and missing areas by reviewing 57 articles published between 2021 and 2025, taken from Scopus and Google Scholar. Using PRISMA guidelines to choose articles, the data were examined with VOSviewer, which created various visual tools like co-occurrence networks and maps showing how authors work together. Key findings show a shift from internal technological adoption toward topics like platform governance, AI integration, and policy-based digital sustainability. Despite growing interest, research on ecosystem-level readiness appears fragmented, with limited cross-national academic collaboration. The study suggests that current models could improve by using a broader approach that includes Technology–Organization–Environment theory, dynamic capability perspectives, and multi-stakeholder governance methods. This integrative view is essential for designing inclusive readiness strategies that reflect the realities of a fast-evolving digital world.
Co-Authors Ana Sofia Herawati Arif Sidik Ervica Jamilah Gusti Meinar Girda Ariani Kumara Efrianty Mohammad Zainul Nurul Hasanah