Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Al-Ikhlas AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Mohammad Zainul
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
ANALISIS STRATEGI PEMASARAN PADA TOKO STATIONERY EXPRESS BANJARMASIN Prihatini Ade Mayvita; Mohammad Zainul; Arif Sidik
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 1, No 1 (2015): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.131 KB) | DOI: 10.31602/alsh.v1i1.310

Abstract

Business opportunities school and office stationery nothing ever receding business development. Business diversification of business marketing efforts and school stationery, increasingly growing rapidly along with the rise of the interest of education and offices in this globalization era.The purpose of this study was to find out how much effort Stationery Stores Exspress in terms of marketing strategy, especially in terms of service improvement, and would like to illustrate the importance of competitive strategy is an effort to improve services in order to increase customer interest in order to continue running the company's survival.The method in this study is a combination of quantitative and qualitative methods using SWOT analysis and IE Matrix.The results showed that the strength of the store Stationery Express is on the price and quality of products, while weakness is the lack of consumer satisfaction (service) and media promotion is lacking. Opportunities demonstrated by the products that are easily obtainable (location), the influence of promotions and price in accordance with customer expectations. Threats facing is the quality, price, service and promotion of competition. A good marketing strategy for the Exspress Stationery store always see the market conditions patterned on the development of today's society and done konfrehensif and sustainable.The Internal-External matrix results indicate that Exspress Stationery store on the growth of the cell position, which means that the strategy should the firm is concentrating through horizontal integration stability by conducting further business development.
PENYUSUNAN FORMAT RENCANA USAHA BAGI PENGUSAHA KULINER DI KAWASAN CENDANA BANJARMASIN Mohammad Zainul; Rahmi Widyanti
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 2, No 1 (2016): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.618 KB) | DOI: 10.31602/jpai.v2i1.518

Abstract

Entrepreneurial development in Indonesia is very small, amounts to 0.18% of the total population. Ironic considering the number of available potential in Indonesia's earth (natural resources), so abundant to be a good product. The slow development of entrepreneurs in Indonesia is influenced by how much attention the government to its citizens. Look at our government today. Do they invite to use the product in the country? we can take the example of one of the government's policies, import salt, chili, rice etc. Is it appropriate for the State of Indonesia as an agricultural country with the dawn of rice cultivation such imports?. Government attention is needed to empower people to improve the entrepreneurial spirit. Especially in developing informal business communities of the culinary business. However, it is also the role of public institutions and universities by providing socialization and counseling, in order to accelerate the empowerment felt by the public and obtain maximum benefit in managing the business.In an effort to increase business profits, culinary entrepreneurs need to be given knowledge about the preparation of the business plan format.Keywords:  Business Plan Format, Entrepreneur Culinary
Sosialisasi Peran Penting Komunikasi Dalam Membangun Hubungan Dengan Pelanggan Ilisa Fajriyati; Mohammad Zainul; Periyadi Periyadi
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 2 (2024): Maret : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i3.619

Abstract

In this increasingly difficult economic situation, there is a lot of competition in various fields, including competition in the business world. Many companies are competing to gain market share, so this spurs companies to strive to continue to progress in improving their business management. In addition, companies are starting to change their view from one that is product or service oriented, to a customer oriented view. One strategy that can be used by companies is to build customer loyalty. Customer loyalty is needed to ensure the company's future. Maintaining customer loyalty is absolutely necessary for a company to survive and be able to compete with other companies.
Penerapan Hukum Bisnis bagi Pelaku Usaha UMKM di Wilayah Kota Banjarmasin Mohammad Zainul; Periyadi Periyadi; Yulianis Safrinadiya Rahman; Sri Herlina
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1149

Abstract

This community service activity aims to examine the role of business law on Micro, Small, and Medium Enterprises (MSMEs) in improving the economy in Banjarmasin City. The background of this community service is based on the importance of the role of business law in providing protection and support for MSMEs, which are the backbone of the local economy. The results of the study show that the effective application of business law can improve the competitiveness and sustainability of MSME businesses, as well as encourage economic growth in Banjarmasin City.
THE ROLE OF MARKETING COMMUNICATION THROUGH SOCIAL MEDIA IN IMPROVING THE BRAND IMAGE OF THE ISLAMIC UNIVERSITY OF KALIMANTAN MUHAMMAD ARSYA AL BANJARI BANJARMASIN Mohammad Zainul; Ridha Septina Arini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.3256

Abstract

This research aims to analyze the role of marketing communication through Instagram in enhancing the brand image of Universitas Islam Kalimantan Muhammad Arsyad Al Banjari (UNISKA MAB). The study adopts a qualitative descriptive method, utilizing interviews with social media administrators and content analysis of selected Instagram posts from the official account @uniska_mab. The findings reveal that UNISKA MAB strategically uses Instagram to highlight achievements, academic credibility, and spiritual values, thereby reinforcing a positive and trustworthy institutional image. Posts related to accreditation success, national recognitions, and faculty accomplishments are crafted with culturally resonant and emotionally engaging language. The study concludes that Instagram serves not only as an information platform but also as a powerful branding tool in the digital age. Future developments should include more interactive and audience-driven content to maintain engagement and strengthen emotional ties with the university’s brand.
Co-Authors Arif Sidik Ilisa Fajriyati Periyadi Periyadi Prihatini Ade Mayvita Rahmi Widyanti Ridha Septina Arini Yulianis Safrinadiya Rahman