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All Journal Jurnal Pengabdian Al-Ikhlas AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Journal of Innovation Research and Knowledge Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat International Journal of Nusantara Islam Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Mohammad Zainul
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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ANALISIS STRATEGI PEMASARAN PADA TOKO STATIONERY EXPRESS BANJARMASIN Prihatini Ade Mayvita; Mohammad Zainul; Arif Sidik
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 1, No 1 (2015): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.131 KB) | DOI: 10.31602/alsh.v1i1.310

Abstract

Business opportunities school and office stationery nothing ever receding business development. Business diversification of business marketing efforts and school stationery, increasingly growing rapidly along with the rise of the interest of education and offices in this globalization era.The purpose of this study was to find out how much effort Stationery Stores Exspress in terms of marketing strategy, especially in terms of service improvement, and would like to illustrate the importance of competitive strategy is an effort to improve services in order to increase customer interest in order to continue running the company's survival.The method in this study is a combination of quantitative and qualitative methods using SWOT analysis and IE Matrix.The results showed that the strength of the store Stationery Express is on the price and quality of products, while weakness is the lack of consumer satisfaction (service) and media promotion is lacking. Opportunities demonstrated by the products that are easily obtainable (location), the influence of promotions and price in accordance with customer expectations. Threats facing is the quality, price, service and promotion of competition. A good marketing strategy for the Exspress Stationery store always see the market conditions patterned on the development of today's society and done konfrehensif and sustainable.The Internal-External matrix results indicate that Exspress Stationery store on the growth of the cell position, which means that the strategy should the firm is concentrating through horizontal integration stability by conducting further business development.
PENYUSUNAN FORMAT RENCANA USAHA BAGI PENGUSAHA KULINER DI KAWASAN CENDANA BANJARMASIN Mohammad Zainul; Rahmi Widyanti
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 2, No 1 (2016): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.618 KB) | DOI: 10.31602/jpai.v2i1.518

Abstract

Entrepreneurial development in Indonesia is very small, amounts to 0.18% of the total population. Ironic considering the number of available potential in Indonesia's earth (natural resources), so abundant to be a good product. The slow development of entrepreneurs in Indonesia is influenced by how much attention the government to its citizens. Look at our government today. Do they invite to use the product in the country? we can take the example of one of the government's policies, import salt, chili, rice etc. Is it appropriate for the State of Indonesia as an agricultural country with the dawn of rice cultivation such imports?. Government attention is needed to empower people to improve the entrepreneurial spirit. Especially in developing informal business communities of the culinary business. However, it is also the role of public institutions and universities by providing socialization and counseling, in order to accelerate the empowerment felt by the public and obtain maximum benefit in managing the business.In an effort to increase business profits, culinary entrepreneurs need to be given knowledge about the preparation of the business plan format.Keywords:  Business Plan Format, Entrepreneur Culinary
Sosialisasi Peran Penting Komunikasi Dalam Membangun Hubungan Dengan Pelanggan Ilisa Fajriyati; Mohammad Zainul; Periyadi Periyadi
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 2 (2024): Maret : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i3.619

Abstract

In this increasingly difficult economic situation, there is a lot of competition in various fields, including competition in the business world. Many companies are competing to gain market share, so this spurs companies to strive to continue to progress in improving their business management. In addition, companies are starting to change their view from one that is product or service oriented, to a customer oriented view. One strategy that can be used by companies is to build customer loyalty. Customer loyalty is needed to ensure the company's future. Maintaining customer loyalty is absolutely necessary for a company to survive and be able to compete with other companies.
Penerapan Hukum Bisnis bagi Pelaku Usaha UMKM di Wilayah Kota Banjarmasin Mohammad Zainul; Periyadi Periyadi; Yulianis Safrinadiya Rahman; Sri Herlina
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1149

Abstract

This community service activity aims to examine the role of business law on Micro, Small, and Medium Enterprises (MSMEs) in improving the economy in Banjarmasin City. The background of this community service is based on the importance of the role of business law in providing protection and support for MSMEs, which are the backbone of the local economy. The results of the study show that the effective application of business law can improve the competitiveness and sustainability of MSME businesses, as well as encourage economic growth in Banjarmasin City.
PENGARUH MOTIVASI KERJA, DISIPLIN KERJA DAN FASILITAS KERJA TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA PT. JOFADINI LESTARI BANJARMASIN PROVINSI KALIMANTAN SELATAN) Ardillah, Dessy Nur; Khuzaini, Khuzaini; Mohammad Zainul
Journal of Innovation Research and Knowledge Vol. 5 No. 9 (2026): Februari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan bertujuan untuk menguji dan menganalisis pengaruh motivasi kerja, disiplin kerja, dan fasilitas kerja secara simultan dan parsial terhadap kinerja karyawan PT. Jofadini Lestari Banjarmasin Provinsi Kalimantan Selatan. Populasi dalam penelitian ini adalah keseluruhan karyawan dengan jumlah sampel sebanyak 35 responden. Jenis penelitian ini bersifat kuantitatif asosiatif. Instrumen penelitian memakai kuesioner yang disebarkan kepada 35 responden. Metode pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Teknik analisis data memakai uji validitas dan realibilitas, uji asumsi klasik dan analisis regresi linear berganda
Social Media Convergence in Islamic Organisations: Transforming Religious Communication in Persis, Muhammadiyah, and Nahdlatul Ulama in West Jawa Mandalia , Sekar Arum; Mohammad Zainul
International Journal of Nusantara Islam Vol 14 No 1 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i1.49004

Abstract

This study investigates the impact of social media convergence on the communication strategies of Islamic organizations in West Java, namely Persatuan Islam, Muhammadiyah and Nahdlatul Ulama. Using a qualitative approach, the research involved field observations, in-depth interviews, and content analyses of social media platforms such as YouTube, Instagram, and Facebook. Data were analyzed thematically to understand shifts in communication patterns and identity construction. The findings reveal that these organizations have actively adopted digital platforms to disseminate religious narratives, engage audiences, and construct institutional identities. Social media convergence enables decentralized communication, reshaping traditional religious authority and expanding outreach to digitally native demographics. NU and Muhammadiyah emphasize moderate and inclusive Islamic narratives, whereas Persis adopts a more doctrinal yet adaptive approach. All three demonstrate differentiated audience-targeting and platform strategies aligned with organizational values. This transformation reflects a structural shift in religious communication from hierarchical models to dialogic, participatory, and algorithm-aware strategies. Organizational success depends on media literacy, narrative adaptability, and collaborative leadership that integrates traditional and digital actors.
Co-Authors Ardillah, Dessy Nur Arif Sidik Ilisa Fajriyati khuzaini, Khuzaini Mandalia , Sekar Arum Periyadi Periyadi Prihatini Ade Mayvita Rahmi Widyanti Yulianis Safrinadiya Rahman