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PEMBINAAN MEMBUAT APLIKASI TOKO ONLINE SEBAGAI MEDIA PROMOSI PADA HOME INDUSTRY MASYARAKAT TANJUNG GUNDAP RT.02/ RW.01 Nora Pitri Nainggolan; Intan Utnasari
PUAN INDONESIA Vol. 2 No. 2 (2021): Jurnal Puan Indonesia Vol 2 No 2 Januari 2021
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (471.145 KB) | DOI: 10.37296/jpi.v2i2.40

Abstract

In the midst of technological advances today there are still people who are far from technological advances. This community is a native tribe that is on the sea coast by depending on its life from the sea by becoming fishermen. One of the remaining marine tribes on the coast of Batam City is the Tanjung Gundap sea tribe. Therefore, this service is carried out in Tanjung Gundap. Tanjung Gundap is located in Riau Islands, Batam City, Kecamatan Sagulung, Kelurahan Tembesi. This service was given to the community of Tanjung Gundap in RW 01/ RT 02. The service is done by providing guidance to the community about how they can market their home industry which is snacks (kerupuk) that they have processed and can be sold more maximally by utilizing social media in order to reach consumers more broadly. Coaching is done by creating social media and online stores. The coaching was done twice. The first meeting was about the introduction of social media and online stores that can be optimally utilized for the promotion and sale of products. The second coaching is done by creating emails, social media such as facebook, instagram as well as taking online such as shopee. The coaching that has been done can increase the spirit of the community in making home industry products and market optimally.
Sosialisasi Pemanfaatan Teknologi Informasi Internet Berbasis Media Sosial Sebagai Usaha dan Transaksi Yusli Yenni; Intan Utnasari; Mega Rahmawati
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 4, No 1 (2021): Januari 2021
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v4i1.543

Abstract

Abstract: Information technology era requires speed and processing to obtain information. Users are required to quickly obtain and process information as needed. The use of the internet covers many fields of education but the use of the internet also covers the scope of business and transactions. Development of internet technology is widely used in business and sales transactions. Because the internet can create new entrepreneurs. Internet-based social media is an application service that is widely used as a means for the purpose of publishing a service or product. In the implementation of the service, the pre-test method was used which was given to the mothers of the village of RT 03 RW 01 by giving a questionnaire to measure their understanding of social media. Furthermore, given the delivery of material on understanding social media and the internet. The next method is carried out in practice to implement it. This will provide benefits in understanding social media and the internet for business ventures, both businesses that are established individually or in groups. Because social media can be used as a promotional media, see market developments, provide experiences for consumers and serve as social media for competitors. The results obtained from this service, the community / village mothers have business facilities, namely using the social media Facebook. With this media, the native mothers of the village can promote or sell their products there.. Keywords: internet; social media; transactions  Abstrak: Era teknologi informasi memerlukan kecepatan dan pemrosesan untuk mendapatkan informasi. Pengguna dituntut untuk lebih cepat memperoleh dan mengolah informasi sesuai kebutuhan. Penggunaan internet mencangkup banyak bidang pendidikan tetapi penggunaan internet juga mencangkup lingkup bidang usaha dan transaksi.Perkembagan teknologi internet banyak digunakan dalam bidang usaha dan transaksi penjualan. Kerena internet bisa menciptakan para enterpreneur yang baru. Internet berbasis media sosial merupakan suatu layanan aplikasi yang banyak dimanfaatkan sebagai sarana untuk tujuan mempublikasikan suatu jasa atau produk. Dalam pelaksanaan pengabdian digunakan metode pra test yang diberikan kepada ibu-ibu tiban kampung RT 03 RW 01 dengan memberikan koesioner untuk mengukur pemahaman tentang media social. Selanjutnya diberikan penyampaian materi tentang pemahaman media social dan internet. Metode selanjutnya di lakukan pelaksaan prakterk untuk mengimplemantasikannya.  Hal ini akan memberikan pemanfaatand dalam pemahaman media social dan internet  untuk usaha bisnis, baik usaha yang didirikan secara individual maupun kelompok. Karena media sosial dapat dijadikan suatu media promosi, melihat perkembangan pasar, memberikan pengalaman bagi konsumen dan sebagai media sosial kompetitor. Hasil yang didapat dari pengabdian ini, masyarakat/ibu-ibu tiban kampung mempunyai sarana usaha yaitu menggunakan media sosial facebook. Dengan media tersebut ibu-ibu tiban kampung dapat mempromosikan atau menjual produknya di sana. Kata kunci : media sosia; internet; transaksi