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PELATIHAN PEMBUATAN LAPORAN KEUANGAN SEDERHANA PADA UMKM: UPAYA DALAM MENGHINDARI KERUGIAN PADA PENGELOLAAN USAHA Ani Setyowati; Scorina Dwiantari; Rusdiana Permanasari
Batara Wisnu : Indonesian Journal of Community Services Vol. 2 No. 1 (2022): Batara Wisnu | Januari - April 2022
Publisher : Gapenas Publisher

Financial statements are tools that present entity information in terms of assets, liabilities, and equity. With the financial statements, the financial condition of a business can be reflected. Financial reports can be used as a tool to evaluate as well as a tool in determining the capabilities of business actors in carrying out the operations of a business. Not only that, with the existence of financial reports, projections of future business operations can be better planned. However, for Micro, Small and Medium Enterprises or MSMEs, not all business actors are able and understand the importance of financial reports for the sustainability of these Micro, Small and Medium Enterprises or MSMEs. In reality, there are still many MSMEs who do not understand the importance of financial reports for the sustainability of a business or business. The results of this activity provide assistance and training for MSMEs to compile a financial report in a simple form in accordance with SAK EMKM which is regulated by the IAI Council.

MEDIA SOSIAL WHATSAPP BISNIS SEBAGAI MEDIA PROMOSI GUNA MENINGKATKAN PENJUALAN BAKMI JOWO DENBAGUS Scorina Dwiantari; Masine Slahanti
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 3, No 2 (2022): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.3.2.75-82

Dalam kondisi ekonomi saat ini media sosial sangat diperlukan apalagi pandemi covid 19 benar benar belum sempurna hilang, sehingga media sosial masih sangat dibutuhkan dalam pemasaran produk dan menjadi salah satu alternatif untuk melakukan kegiatan promosi untuk meningkatkan penjualan produk dan produk yang ditawarkan lebih dikenal banyak orang. Tujuan dari penelitian ini adalah untuk mengetahui promosi yang dilakukan bakmi jowo denbagus melalui fitur whatsapp bisnis, sehingga tetap memilih media sosial whatsapp bisnis sebagai media promosi. Penelitian inia menggunakan metode penelitian kualitatif deskriptif. Hasil dari penelitian ini adalah bahwa whatasapp bisnis sebagai media sosial sangat efektif dilakukan karena mampu menjangkau dan mengenalkan lebih banyak orang tentang produk bakmi jowo denbagus, sangat praktis untuk berinteraksi dengan pelanggan tetap, sehingga dapat meningkatkan penjualan.

Pendampingan Pengelolaan Keuangan UMKM di Masa Pasca Pandemi Ani Setyowati; Scorina Dwiantari
Batara Wisnu : Indonesian Journal of Community Services Vol. 2 No. 2 (2022): Batara Wisnu | Mei - Agustus 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v2i2.106

The Covid 19 pandemic that occurred in 2020 until now has had a significant impact on the business and financial conditions of all business sectors, especially in the field of Micro, Small and Medium Enterprises. The existence of MSMEs as contributors to gross domestic product cannot be underestimated because they are able to encourage the community's economy through the provision of jobs and income distribution when the government has limitations in providing employment opportunities. However, the Covid-19 pandemic has eroded the economic ability of MSMEs to continue to develop due to operational limitations from the implications of restricting community activities as instructed by the Government. Therefore, as the best solution for SMEs today, they must be able to manage finances in anticipation of unwanted conditions such as the condition during the Covid 19 Pandemic yesterday. The focus of the service is carried out at the Kurniawan Textile UMKM which is located in Tanjung Mas Village, North Semarang District. As a result of service, partners gain knowledge and skills in managing finances to determine business operations run by MSMEs.

PKM Farmasipreneur Bagi Mahasiswa Sekolah Tinggi Farmasi Nusa Putera Semarang Tinggi Farmasi Nusa Putera Semarang Maria Augustine Graciafernandy; Masine Slahanti; Scorina Dwiantari
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 3 No 1 (2023)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v3i1.954

Entrepreneurship has become one of the subjects in universities including pharmaceutical colleges and colleges, but so far the motivation to become an entrepreneur has not been seen by many pharmacy students, because the tendency is that after they graduate from the academy they enter the world of work and work a lot in pharmacies. or familiarity. The purpose of this service is to motivate them to become pharmacists and develop according to the discipline they are pursuing. The dedication was carried out by holding a seminar attended by students of the Nusa Putera College of Pharmacy Semarang. The results of this activity became motivation and enthusiasm for students to understand the world of entrepreneurship in accordance with the education they are occupied so they can become pharmacistpreneurs

Improving market value of textile and garment company through company growth, company financial performance, and macroeconomics Erlina Dewi Endah Amaliyah; Lilik Rohmawati; Scorina Dwiantari
Jurnal Akuntansi Aktual VOLUME 10, NOMOR 1, FEBRUARI 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um004v10i12023p069

AbstractThere are so many studies on the company's market value. However, most studies do not verify the macroeconomic effect on certain industries. Research on macroeconomic as moderators in increasing the company's market value is still limited also. Therefore, macroeconomics (interest rates) presented in this study as a moderator to examine the effect of company growth (increased sales) and company financial performance (ROA) to the company’s market value (PBV). It expected to provide additional information to individuals, lecturers, and business actors on how to increase company market value and what factors must be considered to increase it. The population is all go-public companies, and the samples are manufacturing companies-textile and garment sub-sectors during 2015-2020. Multiple linear regression and SPSS are used as the data analysis technique. The results imply that the increase in sales has no influence on PBV. Even though interest rates have been presented, it still can’t strengthen the effect of increased sales on PBV. ROA influences PBV. However, after presenting interest rates, it turns out that interest rates weaken the influence of the ROA level on PBV. This result shows that macroeconomics can moderate the connection of company financial performance to the company’s market value.AbstrakTerdapat banyak penelitian terdahulu tentang nilai pasar perusahaan. Namun, sebagian besar penelitian tidak melihat pengaruh variabel makroekonomi pada industri tertentu. Penelitian tentang faktor makroekonomi sebagai moderator dalam meningkatkan nilai pasar perusahaan juga belum banyak. Oleh karena itu, penelitian ini menghadirkan makroekonomi yang diproxy oleh suku bunga sebagai moderator untuk menguji pengaruh pertumbuhan perusahaan yang diproxy oleh peningkatan penjualan dan kinerja keuangan perusahaan yang diproxy oleh ROA terhadap nilai pasar perusahaan yang diproxy oleh PBV. Sehingga diharapkan dapat memberikan tambahan informasi kepada individu, dosen, maupun pelaku usaha tentang bagaimana meningkatkan company market value serta faktor apa saja yang harus diperhatikan untuk meningkatkannya. Populasi penelitian yaitu semua perusahaan yang sudah go public. Sedangkan samplenya adalah perusahan manufaktur, subsektor textile dan garment tahun 2015-2020. Penelitian ini menggunakan analisis regresi linear berganda dengan SPSS sebagai teknik analisis data. Menurut hasil uji, peningkatan penjualan tidak berpengaruh terhadap PBV. Meskipun telah dihadirkan suku bunga, ternyata suku bunga tetap tidak mampu memperkuat pengaruh peningkatan penjualan terhadap PBV. Selain itu, dapat diketahui pula bahwa ROA berpengaruh terhadap PBV. Setelah dihadirkan suku bunga, ternyata suku bunga memperlemah pengaruh tingkat ROA terhadap PBV. Hal ini menunjukkan bahwa makroekonomi mampu menjadi moderator bagi kinerja keuangan perusahaan terhadap nilai pasar perusahaan.

PKM Farmasipreneur Bagi Mahasiswa Sekolah Tinggi Farmasi Nusa Putera Semarang Maria Augustine Graciafernandy; Masine Slahanti; Scorina Dwiantari
Jurnal Pengabdian Masyarakat dan Inovasi Vol 3 No 1 (2023)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/jurnalpengabdianmasyarakatdaninovasi.v3i1.1196

Entrepreneurship has become one of the subjects in universities including pharmaceutical colleges and colleges, but so far, the motivation to become an entrepreneur has not been seen by many pharmacy students, because the tendency is that after they graduate from the academy, they enter the world of work and work a lot in pharmacies. or familiarity. The purpose of this service is to motivate them to become pharmacists and develop according to the discipline they are pursuing. The dedication was carried out by holding a seminar attended by students of the Nusa Putera College of Pharmacy Semarang. The results of this activity became motivation and enthusiasm for students to understand the world of entrepreneurship in accordance with the education they are occupied so they can become pharmacistpreneurs.

Strategi Pemasaran dan Pelayanan Produk Sisuka Dalam Meningkatkan Loyalitas Anggota Baitul Maal Wat Tamwil (BMT) sulistyorini sulistyorini; Any Setyarini; Scorina Dwiantari
Jurnal Ilmiah Ekonomi Islam Vol 9, No 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.10004

Abstract SISUKA is a voluntary term deposit in the financing and fundraising industry and is the most dominant deposit in BMT Hudatama Semarang City. In carrying out one of its duties in providing funds from customer members, both on a small scale and on a large scale. Therefore, a strategy is needed to increase customer loyalty through marketing strategies and product service strategies. Research approach uses a qualitative approach by explaining or describing clearly and in detail a phenomenon and obtaining complete data about the subject of research. The method used in this study is comparative descriptive, namely by the way researchers describe the findings in the field from the results of interviews, observations and documentation. The subjects of this study are the Head of BMT Hudatama, employees of marketing, cashiers and CS as well as BMT Hudatama customers with certain secretaries. Data collection techniques in this study used data collection methods with observation, interviews and documentation. Data validation techniques use triangulation. The results of this study will report on the mechanism of SISUKA products (Voluntary Time Savings), marketing strategies through market segmentation, produc, price, promotion, and place as well as product services carried out through tangible, Emphaty, Reability, Responsivenes, Assurance. With a good mechanism, marketing strategy and good service will be able to increase customer interest in raising funds at BMT Hudatama so that customer loyalty increases.

PENGARUH FASILITAS, LOKASI, DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN HOTEL NIWA CANTING SEMARANG DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Irene Nathalia Setiawan; Scorina Dwiantari; Bambang Heriawan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14140

One of the important things that every company needs to do and pay attention to is retaining existing customers and continuing to work on new potential customers so that customers don't leave the company and become customers of other companies. Loyal customers are an opportunity to get new customers. Apart from satisfaction, facilities also play a role in attracting consumers. Facilities are also very important in increasing consumer loyalty. Good facilities can make consumers feel comfortable, but if the facilities provided are bad then consumers will feel uncomfortable and feel at a loss. Basically, the location for all factory and service businesses is important because it is directly related to the efficiency and effectiveness of the business.

PENGARUH MEDIA SOSIAL, KUALITAS LAYANAN, DAN HARGA TERHADAP LOYALITAS PELANGGAN UNTUK BERKUNJUNG KE LAWANG SEWU Scorina Dwiantari; Irene Nathalia Setiawan; Bambang Heriawan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12270

TThe purpose of this research is to identify the relationship between customer loyalty to modern Semarang leisure spots and the following factors: price, service quality, and social media. Quantitative research methods are employed, with data collected through surveys. A stratified random sampling method that incorporates proportional random sampling was employed for the sampling process. Procedures for processing primary data using SPSS analysis tools, including multiple regression and sobel tests. The study found that customer loyalty is positively and significantly impacted by price, service quality, and social media. Specifically, it was found that social media had a positive and significant effect on customer loyalty with regard to visiting contemporary recreation places in Semarang City. Service quality and price also had positive and significant effects on customer loyalty in this regard. Keyword : Social Media, Quality of Service, Price, Customer Loyalty

PENGARUH KUALITAS PRODUK, PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN APLIKASI SHOPEEFOOD (Studi Pada Konsumen Nasi Goreng Dan Bakmie Bang Najib) Scorina Dwiantari; Rusdiana Permanasari
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9042

In the current era we have entered where everything has been based on technology. The technology in question is the internet. Indonesian people use internet services for daily activities such as online shopping because it is considered practical and safe, one of the food delivery service providers is Shopeefood. One of the businesses that uses the Shopeefood application is Special Fried Rice and BakmieBang Najib. It is expected that sales through shopeefood will increase compared to direct sales, but the fact that sales through the Shopeefood application is smaller compared to direct sales. The purpose and target of this study is to find out how much influence product quality factors, promotions and service quality have on purchasing decisions using the Shopeefood application. The sampling technique uses Purposive Sampling Technique. Data analysis using SEM – PLS 4 analysis. The results achieved are product quality has a positive and significant effect on purchasing decisions, it is proven that the path coefficient is equal to the path coefficient of 0.453 (t = 5.447; p

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