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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi
Seno Aji Wahyono
Ma Chung University
Economics, Econometrics & Finance

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SURVEI KUALITAS PELAYANAN PEMILU SERENTAK 2019 SEBAGAI BAHAN EVALUASI BERBASIS RISET BAGI KPPU (TPS 42 dan 43 Kelurahan Bandulan Kota Malang) Catharina Aprilia Hellyani; Seno Aji Wahyono; Novenda Kartika Putrianto
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 9, No 2 (2021)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v9i2.2983

Abstract

This study aims to measure 5 levels of service quality to find out how good the service was in the 2019 Simultaneous Election. Service quality was measured by the TERRA dimensions, namely tangibility, empathy, responsiveness, reliability, and assurance with a Likert measurement scale. The object of this research was 280 residents who were active voters at TPS 42 and 43, with a sample of 60 people. The data that has been obtained was processed into descriptive statistical data which were used as a database to determine the dimensions of TERRA which are still not optimal in the next general election. Descriptive data processing showed that most of the respondents strongly agree with the statement of service quality related to the TERRA dimension. The measurement result showedthat the service quality of TPS 42 and 43 is in the high range scale. This shows that the quality of service at TPS 42 and 43 was very good and complies with KPPS guidelines so that it should be used as a role model for other TPS.
ANALISIS PENGARUH IDENTITAS, CITRA DAN KEPERCAYAAN TERHADAP LOYALITAS MEREK Seno Aji Wahyono; Catharina Aprilia Hellyani; Liem Gai Sin
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 9, No 2 (2021)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v9i2.3031

Abstract

This study aims to analyze the influence of identity, image, and trust on brand loyalty Honda motorcycles in Malang. Using quantitative methods with a population of 2,364 users in Malang City, a sample of 100 respondents was taken through purposive sampling. The data was obtained through a questionnaire survey which was tested with multiple linear regression. The results show that brand identity affects brand loyalty with a significance of 0.000 and a regression value of 0.376; in addition, the brand image has a significant value of 0.001 and a regression value of 0.341; brand trust has a significance value of 0.005 and a regression value of 0.295; and brand identity, brand image, and brand trust simultaneously affect brand loyalty with a significance value of 0.000 which indicates a positive relationship to brand loyalty. This is due to the advantages of Honda motorcycles in terms of advanced technological features and saving gasoline, as well as attractive appearance and design
ANALISIS PENGARUH STORE ATMOSPHERE TERHADAP EMOTIONAL RESPONSES DAN DAMPAKNYA KEPADA IMPULSE BUYING KONSUMEN DI MALL KOTA MALANG Seno Aji Wahyono; Catharina Aprilia Hellyani; Evania Liana Marcos
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 8, No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v8i2.1492

Abstract

Development in the retail industry continues to grow rapidly, especially in Indonesia, requiring retail companies to be able to bring out the differences or uniqueness of the company as a form defense. Retail companies in their efforts to attract consumers can provide an attractive and pleasant store atmosphere, so that consumers were expected to feel happy and interested in making purchase transactions. This aims to examining the effect of store atmosphere on emotional responses and their impact on consumer impulse buying in Malang city mall. This study uses the path analysis method that aims to determine the effect of store atmosphere on consumer emotions and the effect of store atmosphere on consumer emotions to impulse buying. Data collection was carried out by distributing questionnaires online to 200 respondents. The selection of respondents uses accidental sampling technique. Data collected from the distribution of questionnaires and analyzed by means of path analysis. From the results of this study it can be seen that Store atmosphere has a direct effect on Impulse Buying. Whereas Store atmosphere indirect effect on Impulse Buying with Emotional Responses as a moderate variable. It can be concluded that Emotional Responses strengthen the influence of Store atmosphere on Impulse Buying
Co-Authors Catharina Aprilia Hellyani Catharina Aprilia Hellyani Evania Liana Marcos Liem Gai Sin Putrianto, Novenda Kartika