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Diana Fajarwati
Esa Unggul University
Education Engineering Social Sciences

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Determination Of Factory Location PT. Kelola Lingkungan Kita Using Factor Rating Rio Ramadhan; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 6 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The initial stage before establishing a B3 medical waste processing plant PT. Kelola Lingkungan Kita (PT. KLK), it’s one of determines the right location. By choosing the right location can make transportation faster and more affordable to several hospitals in regional 1 or the island of Java and can improve company operations more effectively. This company using methods Location Factor Rating (LFR) by selecting the areas of Jakarta, Tangerang, Bekasi and Indramayu, Thus the calculation is done and the company location is obtained with the highest value of 3.67, at Indramayu. Here, PT. KLK built its factory in Indramayu Regency Industrial Estate. In addition to the industrial area being safe from environmental disturbances, salaries of employees in the Indramayu area are still relatively low compared to other areas. This study aims to determine the exact location of the PT KLK factory. There are several other factors that have a significant influence on determining the location of the PT. KLK, namely Minimum Wage for Employees, Factory Surroundings and Fleet Mobilization. This will have an impact on the effectiveness of the company and can reduce the company's operating costs, so that PT. KLK establishes a factory in the Indramayu Industrial Estate with the aim of being able to avoid the risk of environmental disturbances around the factory such as Community Social Institutions which can hinder operational activities, complaints from local residents because they are afraid that the environment will be polluted by the presence of a waste processing company, the Minimum Wage for Employees in the Indramayu area is classified as cheaper than in Jakarta, Tangerang and Bekasi.
Free Delivery Serving and Religious Issue to Enhance Local Retail Competitiveness Facing National Minimarket Andayani Andayani; Ahmad Nuh; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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This paper is discussing about the strategy of a retail store business model that uses a delivery and sale of service eat products while a concept aims to efficient, faster, and customer-oriented practices. The development connection of IT solutions in urban logistics operations, supply chain efficiency, and new business model will be delivered as a Service i.e. service-oriented delivery and evolution business processes with adjust the expectations and customers’ needs in lifestyle development of urban communities at Indonesia. Thus, in this study also concludes that religious issues related to brand and company names have the power to build a retail store business especially minimarket with STP methods
Human Capital Strategy Implementation for Start-up Business Over Islamic Boarding Schools (Pesantren) Noor Halal Minimarket Herriyanto Kurniawan; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The rapid growth of the retail industry affects the mindset of the people so that people change their consumption style by choosing to shop at minimarkets, supermarkets, or hypermarkets due to more comfortable compared by traditional stores. The growth index value of minimarkets in Indonesia is based on data released by APRINDO (Indonesian Retail Employers Association) in January 2019 is increased 15%. Thus, the magnitude of potential retail business opportunities over Noor Halal Minimarket was established and focuses on Islamic Boarding Schools (Pesantren) area which is have a new business model and cannot explored by the national minimarket network. Based on the calculation’s analysis and business strategy analysis, Noor Halal Minimarket has a profitable business opportunity. Noor Halal Minimarket develops business starting in 2020 by opening 10 minimarkets in the period of 1 to 2 years, increasing to a total of 22 minimarkets in the period 3 to 4 years and increasing to a total of 36 minimarkets in the 5th year period all of which are located in Bogor Regency, West Java, considering that Bogor Regency has the highest number of pesantren and students in Indonesia. Noor Halal Minimarket uses the concept of competency-based human capital management to achieve company goals so as to provide optimal service to customers. The key to the company's success refers to human capital management in developing business is supported by competent employees who have high work motivation to provide excellent service to customers.
The Implementation of Marketing Mix Strategy for Medical Hazardous Waste Processing Companies During Competition Existing Companies over PT. Kelola Lingkungan Kita Loke Fristanto; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 6 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

The increasing production of B3 medical waste produced in Indonesia has not been accompanied by the growth of B3 medical waste processing companies. There are less than 10 companies that offer B3 medical waste treatment services in Indonesia, with big names companies such as WASTEC, PLIB and Java Medivest was being the main players in this industry. In this study, we discuss the NICE (Networking, Interaction, Common Interest, Experience) concept of the marketing mix, how to operate, where the business will go, and who should be involved in PT. Kelola Lingkungan Kita, B3 medical waste processing company in Indramayu Regency, West Java, Indonesia. The implementing a marketing strategy starts with analyzing the overall situation of the company. The company must perform a SWOT (Strength, Weakness, Opportunity, Threat) analysis on the company. Apart from SWOT, Segmenting, Positioning is also needed to classify the market to be targeted. In this paper, SWOT analysis can be used to understand the company's business mechanism to become a better and also competitive condition for company strength and to prevent threats.
Study On the Effectiveness of Recruitment Processes at Pt. Kelola Lingkungan Kita Hanut Priyanto; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 6 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The first stage prior to the selection process is employee recruitment, then continues to the placement of candidates. The right hiring employee candidates over company is the most important part of the venture. An effective recruitment process can be reducing turnover of company. The interviews process and background checks are ensuring that the company will hire reliable candidates and carry out the company's planned goals of providing quality service to customers. There are several factors that affect the effectiveness of the recruitment process at PT. KELOLA LINGKUNGAN KITA (KLK) which is have a consists of cost per person employee candidate, volume of applicants, time to fill in, quality of recruitment, tenure, and employee attitude. This study aims to review the most effective way of recruiting employees in order to obtain competent employees. In this study, we use a qualitative method that will describe the topic and explain the results of the interview. The purpose of this study was to determine how effective the recruitment process at PT. KLK. The result of this research is that the recruitment process of PT. KLK is effective, but it is important to maintain the recruitment process in the company, because the recruitment process is the first stage in deciding whether a company has good employees or not.
Implementation Marketing Mix Strategy for Local Minimarket Facing on National Chain Store: Case PT Noor Halal Minimarket Ahmad Nuh; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

The increasing business of the national minimarket companies such as local retail in Indonesia (Indomaret and Alfamart) owned by large companies at this time the conventional stores and local minimarkets decrease their competitiveness. Those largest minimarket companies have penetrated their stores in many cities in Indonesia with a modern store operating system, a complete variety of products and surely with the big capital, makes the national minimarkets accepted by the market and faster to open their new stores. This Competition makes the local minimarket have to face challenges with the national minimarket network. The local minimarket must have a strong analysis to win this competition and become the next national minimarket level. Thus, in this study we explore the concept of 4P (Product, Place, Price, Promotion) of the marketing mix, how to operate, where the business will go, and who should be involved in Noor halal Minimarket. This minimarket is a local market in Bogor, West Java with implemented a marketing strategy starts with analyzing the overall situation of the company. The Local minimarket must do a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) in the company as a whole seller. Besides SWOT, Segmenting, Positioning is also needed to classify the market to be targeted. Here, the SWOT analysis can be used to understand the business mechanism of the company to be a better condition and also be competitive for the company's strength and prevent threats.
Co-Authors Ahmad Nuh Andayani Andayani Hanut Priyanto Herriyanto Kurniawan Loke Fristanto Rhian Indradewa Rio Ramadhan Tantri Yanuar Rahmat Syah