Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal of Multidisciplinary Academic
Ahmad Nuh
Esa Unggul University
Education Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Free Delivery Serving and Religious Issue to Enhance Local Retail Competitiveness Facing National Minimarket Andayani Andayani; Ahmad Nuh; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper is discussing about the strategy of a retail store business model that uses a delivery and sale of service eat products while a concept aims to efficient, faster, and customer-oriented practices. The development connection of IT solutions in urban logistics operations, supply chain efficiency, and new business model will be delivered as a Service i.e. service-oriented delivery and evolution business processes with adjust the expectations and customers’ needs in lifestyle development of urban communities at Indonesia. Thus, in this study also concludes that religious issues related to brand and company names have the power to build a retail store business especially minimarket with STP methods
Implementation Marketing Mix Strategy for Local Minimarket Facing on National Chain Store: Case PT Noor Halal Minimarket Ahmad Nuh; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing business of the national minimarket companies such as local retail in Indonesia (Indomaret and Alfamart) owned by large companies at this time the conventional stores and local minimarkets decrease their competitiveness. Those largest minimarket companies have penetrated their stores in many cities in Indonesia with a modern store operating system, a complete variety of products and surely with the big capital, makes the national minimarkets accepted by the market and faster to open their new stores. This Competition makes the local minimarket have to face challenges with the national minimarket network. The local minimarket must have a strong analysis to win this competition and become the next national minimarket level. Thus, in this study we explore the concept of 4P (Product, Place, Price, Promotion) of the marketing mix, how to operate, where the business will go, and who should be involved in Noor halal Minimarket. This minimarket is a local market in Bogor, West Java with implemented a marketing strategy starts with analyzing the overall situation of the company. The Local minimarket must do a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) in the company as a whole seller. Besides SWOT, Segmenting, Positioning is also needed to classify the market to be targeted. Here, the SWOT analysis can be used to understand the business mechanism of the company to be a better condition and also be competitive for the company's strength and prevent threats.
Co-Authors Andayani Andayani Diana Fajarwati Rhian Indradewa Tantri Yanuar Rahmat Syah