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All Journal Journal Publicuho Nomico
Amos Amos
Communication Science Study Program, Halu Oleo University, Kendari
Economics, Econometrics & Finance Social Sciences

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MAHASISWA DALAM CENGKRAMAN POLITICAL PRACTICE (Telaah Partisipasi Politik Mahasiswa Pada Pemilu Serentak 2019) La Ode Efrianto; La Ode Ramalan; Amos Amos; Wa Ode Lusianai
Journal Publicuho Vol 2, No 4 (2019): November - January
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.322 KB) | DOI: 10.35817/jpu.v2i4.10275

Abstract

The political practice of students in the 2019 simultaneous elections formed by mobilization carried out by candidates for legislative members from various electoral districts together with the winning team and from the party's elite forms a stimulus so that student political participation is deliberately formed according to the political wishes of the legislative members who carry out mobilization. Mobilization results in political participation arising from students no longer based on conscience. This study aims to Political Participation of Students in 2019 Simultaneous Elections. This study uses a qualitative method. Qualitative research is aimed at describing and analyzing phenomena, events, social activities, attitudes, beliefs, perceptions and human thoughts individually or in groups. The results showed that the students' political practice in the 2019 simultaneous elections formed by the mobilization carried out by legislative candidates from various electoral districts together with the winning teams and from the party's elite formed a stimulus so that student political participation was formed in accordance with the political desires of legislative members who mobilize. Mobilization results in political participation arising from students no longer based on conscience.
Transformation Of The MSMe Business Of Processed Chicken Grilled Today Through Digital Media Based Marketing Communications Muh. Husriadi; Bunga Kartika; Usman. M Usman. M; Amos Amos
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/bmz8qf63

Abstract

This study discusses the business transformation of the Modern Fried Chicken MSME through digital media-based marketing communication strategies amidst increasingly tight competition and technological developments. The purpose of this study is to examine the impact of using social media, such as Instagram and Facebook, on increasing brand awareness, customer interaction, and loyalty and sales. This study uses a qualitative method with a case study approach on the Modern Crushed Chicken UMKM, with data collection techniques in the form of in-depth interviews and digital content analysis. The results of the study show that the use of social media effectively increases market reach, customer engagement, and contributes directly to increasing short-term sales and long-term customer loyalty. This finding emphasizes the importance of adopting digital communication strategies in supporting the growth of MSMEs in the digital era. The implications of this research provide practical insights for MSMEs in utilizing digital technology to strengthen competitiveness and improve business performance.  
Co-Authors Bunga Kartika La Ode Efrianto La Ode Ramalan Lusianai, Wa Ode Muh. Husriadi Usman. M Usman. M