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All Journal Journal Publicuho Journal Publicuho INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
La Ode Ramalan
Halu Oleo University, Kendari, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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MAHASISWA DALAM CENGKRAMAN POLITICAL PRACTICE (Telaah Partisipasi Politik Mahasiswa Pada Pemilu Serentak 2019) La Ode Efrianto; La Ode Ramalan; Amos Amos; Wa Ode Lusianai
Journal Publicuho Vol 2, No 4 (2019): November - January
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.322 KB) | DOI: 10.35817/jpu.v2i4.10275

Abstract

The political practice of students in the 2019 simultaneous elections formed by mobilization carried out by candidates for legislative members from various electoral districts together with the winning team and from the party's elite forms a stimulus so that student political participation is deliberately formed according to the political wishes of the legislative members who carry out mobilization. Mobilization results in political participation arising from students no longer based on conscience. This study aims to Political Participation of Students in 2019 Simultaneous Elections. This study uses a qualitative method. Qualitative research is aimed at describing and analyzing phenomena, events, social activities, attitudes, beliefs, perceptions and human thoughts individually or in groups. The results showed that the students' political practice in the 2019 simultaneous elections formed by the mobilization carried out by legislative candidates from various electoral districts together with the winning teams and from the party's elite formed a stimulus so that student political participation was formed in accordance with the political desires of legislative members who mobilize. Mobilization results in political participation arising from students no longer based on conscience.
POLITIK TUTUP JALAN La Ode Efrianto; Ramalan La Ode; Laode Harjudin; Dasmin; Lusianai Wa Ode
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i2.440

Abstract

This paper describes the background of the resistance carried out by the people in three villages (Laiba, Laimpi and Wakumoro) as a form of unrest that they experienced as a result of the damage to the cross-provincial roads that had not been repaired for years by the Southeast Sulawesi provincial government. What is also interesting is that many resistance movements were pioneered by groups of mothers and resistance movements that were formed purely from the community groups themselves without depending on certain mass organizations. Using qualitative descriptive research methods. Data collection techniques through in-depth interviews and documentation studies. Interactive data analysis technique according to Milles Humerman and Saldana (2014). Community resistance against the government uses two methods of resistance, namely open reciprocity and closed resistance (James C. Scott, 2000). First, open resistance in the form of demonstrations, media hammering movements, and ina-ina resistance. Second, closed resistance is in the form of discussion of closed meetings, mass mobilization, strengthening the ideology of the movement and equalizing the vision of resistance. This research found that resistance that emerged organically then developed into a consistent resistance carried out by 3 villages (Laimpi, Laiba and Wakumoro Villages), so as to achieve the desired goals. Namely, the budgeted repair of the road.
HOW EFFECTIVE IS VISUAL CONTENT IN DIGITAL MARKETING CAMPAIGNS FOR MSMEs? Muh. Husriadi; La Ode Ramalan; Wa Ode Harliyanti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

The development of digital technology has changed the way MSMEs interact with customers, but many still have difficulty implementing effective marketing strategies. This study aims to analyze the effectiveness of visual content in digital marketing campaigns for MSMEs. The method used is a qualitative approach with in-depth interviews and content analysis from 10 MSMEs that are active on social media. The results of the study indicate that the use of visual content, such as short videos and infographics, increases customer interaction, market reach and sales. Engagement metrics such as views, likes, and comments provide important insights into audience response. The implications of these findings emphasize the importance of a planned visual content strategy to increase MSME engagement and sales in the digital era. This study recommends the use of easily accessible design tools and regular measurement of content effectiveness to achieve optimal results.
MOBILE COFFEE SME VISUAL IDENTITY REDESIGN TO INCREASE BRAND AWARENESS Muh. Husriadi; La Ode Ramalan; Aini Ashary
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 7 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Mobile coffee SMEs in Kendari face the challenge of inconsistent visual identities, hindering brand awareness amidst intense competition in the coffee market. This study aims to explore the visual identity redesign process, implementation constraints, and its impact on consumer perceptions. A qualitative case study approach was used, with in-depth interviews, participant observation, and thematic analysis of Kendari SMEs. The results show that the redesign improved visual element consistency, overcame funding limitations through local collaboration, and optimized social media platforms, accelerating brand awareness by up to 40% via digital engagement. The findings contribute to the branding model for micro-SMEs and have practical implications for empowering local economies through inclusive technology
Co-Authors Aini Ashary Amos Amos Dasmin Harjudin, La Ode La Ode Efrianto Lusianai, Wa Ode Muh. Husriadi Wa Ode Harliyanti