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Ktut Murniati
Jurusan Agribisnis Universitas Lampung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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ANALISIS PROFITABILITAS OLAHAN KOPI ROBUSTA SEBAGAI PRODUK UNGGULAN KOPERASI TIRTO KENCONO DI KABUPATEN TANGGAMUS Laely Savitry; Teguh Endaryanto; Ktut Murniati
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 4 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i4.4696

Abstract

This study aims to analyze income and profitability of processed robusta coffee as a superior product in Tirto Kencono Cooperative. The research method used in this study is a case study. Respondents in this study were manager, suppliers and all people related in the robusta coffee processing unit. The research wasconducted at the Tirto Kencono Cooperative located in Talang 20 Village, Air Naningan Sub-District,Tanggamus District. Data collection was conducted in February 2019 and analyzed using quantitative descriptive analysis. The results of the research showed that the four products were viable and feasible because the R/C values were more than one on cash costs and total costs. Four products have profitability ratio of more than 0% with the highest profitability ratio was obtained by Green Coffee T20 product (77.40%) and the lowest product was Gendis Coffee T20 (21.24%).Key words : income, profitability, robusta coffee
PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS KONSUMEN BUAH MELON GOLDEN (Cucumis Melo L) di PT. MEKAR UNGGUL SARI, BOGOR, JAWA BARAT Rangga Aldion; Ali Ibrahim Hasyim; Ktut Murniati
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 4 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i4.4715

Abstract

The purpose of this study was to analyze the marketing mix, the level of consumer loyalty to the consumption of melon fruit and the effects of the marketing mix on the loyalty of melon consumers at PT. Mekar UnggulSari, Bogor, West Java. Data were collected in September until November 2018. The research was conducted at PT. Mekar Unggul Sari, Bogor, West Java as a case study. Respondents in the study amounted to 89 people with the sampling technique used was no-probability sampling with accidental sampling. The results of the study explain that the marketing mix elements used as variables in this study are the elements of the product, price, place and promotion. The level of consumer loyalty of melon fruit at PT. Mekar Unggul Sari in this study is at the liking the brand level. The average score on the variable consumer loyalty obtained is 4.38 or it can be said that the level of loyalty of melon consumers score is 93.26% at the level of liking the brand.Key words: effect, loyalty of consumer, marketing mix
BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI KOTA BANDAR LAMPUNG Mutiara Rahmah; Ali Ibrahim Hasyim; Ktut Murniati
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 4 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i4.4716

Abstract

This research aims to analyze marketing mix, the internal and external environment, and development strategy of tofu agroindustry in Bandar Lampung City. This research uses a survey method. Respondents were owner, employee, consumers, and government which is taken purposively.  Technique sampling for consumers were purposive. The method of data analysis is descriptive analysis of 4P (product, price, place, and promotion) and SWOT analysis. The results show that different agroindustry scales, houshold level, medium, and large, applied marketing mix differently, the mix of the product, price, place, and promotion. Futher more, the intenal environment of the  agroindustry consists of product, management and funding, human resources, business location, and  marketing, while the external environment consists of economic, social and culture, competitors, technology, government policy, and consumers. Development strategies of tofu agroindustry household scale, medium, and large scale are the development of tofu production because of large demand, empowerment of the labor through training on modern technology, and marketing maintenance which are already extensive.Key words: development strategy, marketing mix, tofu
PENDAPATAN DAN TINGKAT KESEJAHTERAAN PETANI PADI SAWAH DI KABUPATEN LAMPUNG TENGAH Dwi Ega Prasetio; Sudarma Widjaya; Ktut Murniati
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 3 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i3.4435

Abstract

This reseacrh aimed at analyzing level of income and welfare of rice farmers in Central Lampung Regency.  The reseacrh was conducted in Central Lampung District, deliberately taken location with consideration that it is the largest rice production center in Lampung Province in 2016.  Data were collected in January 2018 using a survey method.  The sample in this study amounted to 66 respondents of lowland rice farmers taken using a simple random sampling.  Data were analyzed using income analysis, R-C ratio, and household welfare according to the 2014 BPS criteria.  The results showed that the contribution of the income of lowland rice farmers in Central Lampung Regency in 2016 amounted to 70.81 percent of the total household income,  the rice farmers in Central Lampung Regency are mostly in the prosperous category based on the 2014 BPS criteria. Key words: income, rice farmers, welfare
ANALISIS NILAI TAMBAH DAN FINANSIAL USAHA PENGOLAHAN IKAN LELE (Studi Kasus Pada Poklahsar Winaka Kecamatan Kota Gajah, Kabupaten Lampung Tengah) Septi Permata Sari; Wan Abbas Zakaria; Ktut Murniati
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 3 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i3.4447

Abstract

The purposes of this research are to analyze the added value and the financial feasibility of the business. This research was conducted at the Poklahsar Winaka in the Kota Gajah Subdistrict, Central Lampung Regency. The location was chosen purposively with the consideration that Kota Gajah Subdistrict is a center of catfish production and Poklahsar Winaka is the only catfish processing business in the Kota Gajah Subdistrict. The first goal was analyzed with Hayami's method, and the second used financial feasibility criteria. The results showed that the added values of the products produced in Poklahsar Winaka was IDR21,476.95 per kg of raw materials on catfish meatball product, and IDR23,614.82 per kg of raw materials on catfish nuggets. Poklahsar Winaka business was profitable and feasible to continue and develop.Key words: added value, agroindustry, business feasibility
Co-Authors Ali Ibrahim Hasyim Dwi Ega Prasetio Laely Savitry Mutiara Rahmah Rangga Aldion Septi Permata Sari Sudarma Widjaya Teguh Endaryanto Wan Abbas Zakaria