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All Journal AFEBI Islamic Finance and Economic Review Ijtimā`iyya: Journal of Muslim Society Research
Pramono Hari Adi
Jenderal Soedirman University
Humanities Economics, Econometrics & Finance Social Sciences

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Customer Loyalty of Islamic Banks Pramono Hari Adi
AFEBI Islamic Finance and Economic Review Vol 1, No 01 (2016)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.315 KB) | DOI: 10.47312/aifer.v1i01.17

Abstract

The highly rapid growth of sharia commercial banks have required them to compete in obtaining and retaining customers. Therefore, it is important to look carefully at the position of their brands within the industry. Among the measures to see how strong the position of a brand in the market is the level of customers’ brand loyalty. There are five levels of brand loyalty, each of which indicates particular marketing challenge to be addressed. Those levels - from least loyal to most loyal - include switcher, habitual buyer, satisfied buyer, liking the brand, and committed buyer. Using questionnaire to collect primary data from 100 respondents, the results indicate that the highest brand loyalty to Islamic banks has been at the level of satisfied buyer and liking the brand, indicating that consumer loyalty to the Islamic banks has not been perfect. Loyalty needs to be improved towards the committed buyer.Keywords: Brand, Customer Loyalty, Islamic Bank
Islamic Perspective on Marketing Strategy Through Quantitative Strategic Planning Matrix (QSPM) Sulasih; Pramono Hari Adi; Weni Novandari; Suliyanto
Ijtimā iyya Journal of Muslim Society Research Vol. 8 No. 1 (2023)
Publisher : Postgraduate Program, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v8i1.6242

Abstract

Although several papers have discussed Quantitative Strategic Planning Matrix (QSPM), there is still limited research that specifically discusses result marketing strategies for the results of QSPM in an Islamic perspective. The aim is to show that QSPM as an input for a marketing strategy is based on an Islamic perspective so that it becomes a grounded and conceptual theory by incorporating narrative verses from the Quran and Hadith. This research used a qualitative approach and is guided by the verses of the Quran and Hadith in supporting QSPM as an input for marketing strategies from an Islamic perspective. Findings from the QSPM, it is found that the alternative strategy that should be carried out is strategy 5, namely, by making unique batik patterns and motifs, it is hoped that the Batik Production business can increase the competitive advantage in the era of globalization and increasingly fierce competition with a Total Attractiveness Score (TAS) value of 6.22. The strategy of making unique patterns and motifs in an Islamic perspective is reflected in the Quran, Surah Ali-‘Imran verse 190 and Surah Ar-Ra’d verse 11
Co-Authors Sulasih Suliyanto Weni Novandari