Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal AFEBI Islamic Finance and Economic Review Ijtimā`iyya: Journal of Muslim Society Research Fundamental and Applied Management Journal
Pramono Hari Adi
Jenderal Soedirman University
Humanities Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Customer Loyalty of Islamic Banks Pramono Hari Adi
AFEBI Islamic Finance and Economic Review Vol 1, No 01 (2016)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.315 KB) | DOI: 10.47312/aifer.v1i01.17

Abstract

The highly rapid growth of sharia commercial banks have required them to compete in obtaining and retaining customers. Therefore, it is important to look carefully at the position of their brands within the industry. Among the measures to see how strong the position of a brand in the market is the level of customers’ brand loyalty. There are five levels of brand loyalty, each of which indicates particular marketing challenge to be addressed. Those levels - from least loyal to most loyal - include switcher, habitual buyer, satisfied buyer, liking the brand, and committed buyer. Using questionnaire to collect primary data from 100 respondents, the results indicate that the highest brand loyalty to Islamic banks has been at the level of satisfied buyer and liking the brand, indicating that consumer loyalty to the Islamic banks has not been perfect. Loyalty needs to be improved towards the committed buyer.Keywords: Brand, Customer Loyalty, Islamic Bank
Islamic Perspective on Marketing Strategy Through Quantitative Strategic Planning Matrix (QSPM) Sulasih; Pramono Hari Adi; Weni Novandari; Suliyanto
Ijtimā iyya Journal of Muslim Society Research Vol. 8 No. 1 (2023)
Publisher : Postgraduate Program, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v8i1.6242

Abstract

Although several papers have discussed Quantitative Strategic Planning Matrix (QSPM), there is still limited research that specifically discusses result marketing strategies for the results of QSPM in an Islamic perspective. The aim is to show that QSPM as an input for a marketing strategy is based on an Islamic perspective so that it becomes a grounded and conceptual theory by incorporating narrative verses from the Quran and Hadith. This research used a qualitative approach and is guided by the verses of the Quran and Hadith in supporting QSPM as an input for marketing strategies from an Islamic perspective. Findings from the QSPM, it is found that the alternative strategy that should be carried out is strategy 5, namely, by making unique batik patterns and motifs, it is hoped that the Batik Production business can increase the competitive advantage in the era of globalization and increasingly fierce competition with a Total Attractiveness Score (TAS) value of 6.22. The strategy of making unique patterns and motifs in an Islamic perspective is reflected in the Quran, Surah Ali-‘Imran verse 190 and Surah Ar-Ra’d verse 11
Content Marketing, Brand Reputation, and TikTok Affiliate Marketing Performance: The Mediating Roles of Viral Credibility Marketing and Online Trust Saripermanik Budayanti; Pramono Hari Adi; Refius Pradipta Setyanto
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.742

Abstract

This study investigates the influence of Content Marketing and Brand Reputation on Affiliate Marketing Performance, with Viral Credibility Marketing (VCM) and Online Trust as mediating variables. Using a quantitative approach with Partial Least Squares Structural Equation Modelling (PLS-SEM), data were collected from 170 TikTok affiliates in Indonesia who had a minimum of one year of professional experience. The results reveal that Content Marketing does not directly affect Affiliate Marketing Performance or Online Trust, suggesting that content quality alone is insufficient to drive performance or build trust. In contrast, Brand Reputation positively and significantly affects both Affiliate Marketing Performance and Online Trust, confirming the importance of established brand credibility. VCM significantly affects both Affiliate Marketing Performance and Online Trust, highlighting the role of credible viral content. Online Trust also positively affects Affiliate Marketing Performance. Regarding mediating mechanisms, VCM successfully mediated the relationship between Content Marketing and Affiliate Marketing Performance, as well as between Brand Reputation and Affiliate Marketing Performance. Online Trust mediates the effect of Brand Reputation on Affiliate Marketing Performance but not the effect of Content Marketing on Affiliate Marketing Performance. The novelty lies in introducing VCM, an integrative construct grounded in Diffusion of Innovation Theory, e-WOM Theory, Social Proof Theory, and Trust Transfer Theory. Theoretically, these findings extend trust transfer and social proof theories into affiliate marketing while establishing the boundary conditions for content marketing theory. Practically, affiliates should prioritize credibility cues alongside content quality, companies must consistently manage brand reputation, and policymakers are encouraged to promote transparent affiliate disclosures
Co-Authors Refius Pradipta Setyanto Saripermanik Budayanti Sulasih Suliyanto Weni Novandari