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Data Mining for Analyzing Consumer Segmentation: Identifying Consumer Preference Patterns Using the Fuzzy C-Means Clustering on Halal Products Iwan Iskandar (Scopus ID: 55316114000); Alwis Nazir
Jurnal CoreIT: Jurnal Hasil Penelitian Ilmu Komputer dan Teknologi Informasi Vol. 11 No. 2 (2025): December 2025
Publisher : Fakultas Sains dan Teknologi, Universitas Islam Negeri Sultan Syarif Kasim Riau

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Abstract

Halal products are increasingly popular worldwide, not only in Muslim-majority countries but also in non-Muslim nations.  The global halal market exceeds USD 650 million annually, emphasizing the importance of halal certification, particularly in Indonesia as the world’s largest Muslim-majority country. This research aims to cluster consumers of halal meat products by analyzing factors influencing consumer behavior in purchasing certified halal beef and chicken. The study employs the Fuzzy C-Means (FCM) clustering algorithm on 176 respondents’ questionnaire data consisting of 36 parameters. The experiment was performed using Google Colab with a maximum of 1000 iterations, error tolerance of 0.0001, and fuzziness coefficient m = 2.4. Results show that two optimal clusters were formed, with a Partition Coefficient Index (PCI) value of 0.9993, indicating excellent clustering quality. The first cluster consists primarily of young consumers aged 15–24 with lower spending, while the second cluster includes adults aged 35–54 with higher income. Both groups prioritize halal certification and logo visibility when choosing meat products. The findings provide insights for halal product retailers and policymakers to enhance halal product distribution, certification support, and marketing strategies in Indonesia.
Analisa Faktor yang Mempengaruhi Kondisi Kesehatan Menggunakan Algoritma Frequent Pattern Growth Sukma Evadini; Alwis Nazir; Yusra Pizaini
Applied Information System and Management (AISM) Vol. 1 No. 1 (2018): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v1i1.8646

Abstract

Health is an important factor in human life that have to be guarded, both physically and mentally. This study aimed to analyze the factors that affect health condition using medical check up data. Factors analyzed were consuming alcohol, smoking, exercise, age and gender. The method was the association rule using FPGrowth. The result of this study was factors that affect the health condition is alcohol, exercise and age. This result evidenced by the rules A3→K3, which means that if a person consumes more alcohol than 4 days/week with the amount of alcohol is less than 180ml/day, then health condition was poor with 11% support and 67% confidence. E1→K3, which means that if one rarely exercise then health condition was poor with 24% support and 99% confidence. G2→K3, which means that if a person in middle age group, then the condition of health was poor with 24% support and 99% confidence.