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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Journal of Trends Economics and Accounting Research
Eni Reptiningsih
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Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Medicine & Pharmacology

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BUSINESS INTELLIGENCE STRATEGY TO SUPPORT BUSINESS DECISIONS Anak Agung Gede Ajusta; Wawan Ridwan; Eni Reptiningsih; Nanang Lidwan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 2 (2025): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The rapid advancement of information technology has significantly increased the importance of Business Intelligence (BI) systems in supporting more accurate and effective business decision-making processes. This paper aims to examine the role and strategies of BI in enhancing the quality of business decisions, focusing on the application of BI in processing large data sets to generate relevant insights. Using a descriptive analysis approach, this paper explores key components of BI strategies, including data warehousing, data analysis, and real-time reporting accessible to managers and decision-makers. The study also discusses challenges faced by companies in implementing BI, such as data integration issues, costs, and the need for adequate technical skills. Furthermore, the paper highlights the long-term benefits of using BI, including improved operational efficiency, reduced risks, and enhanced competitiveness. In conclusion, an effective BI strategy can provide companies with a significant competitive advantage by supporting data-driven decisions that are more accurate and relevant
BRANDING STRATEGY FOR MSME CULINARY PRODUCTS A. A Gede Ajusta; Wawan Ridwan; Nanang Lidwan; Eni Reptiningsih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The culinary Micro, Small, and Medium Enterprises (MSMEs) sector is a strategic component of Indonesia’s economy, contributing significantly to employment creation and community income. However, in an increasingly competitive market, many MSMEs struggle to build a strong and sustainable brand image. This study aims to analyze branding strategies employed by culinary MSMEs and evaluate their effectiveness in enhancing business competitiveness. This research adopts a qualitative approach using a case study method involving five culinary MSMEs in urban areas. Data were collected through in-depth interviews, participatory observation, and visual documentation. Thematic analysis and SWOT framework were used to identify the strengths, weaknesses, opportunities, and threats of the branding strategies implemented. The findings show that common branding strategies include the use of visual identity (logos and packaging), brand storytelling, and the use of social media platforms such as Instagram and TikTok. MSMEs that implemented branding consistently reported increased brand awareness, customer loyalty, and sales volume. Major challenges faced include limited knowledge of branding, lack of time, and insufficient human resources. Effective branding has proven to improve MSME competitiveness, even with limited budgets. This study recommends branding training programs, digital mentoring, and collaborations between MSMEs and creative communities. Simple but consistent branding can be the key to maintaining business sustainability and expanding market reach for culinary MSMEs.
Analisis Penerapan Metode Simpleks Linier Programming Pada Home Industry Martabak Ayu Azizah; Rani; Khoirul Ulum; Faizal Roni; Eni Reptiningsih
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1059

Abstract

Linear programming is a planning technique that uses mathematical models with the aim of finding the best product combinations in preparing an allocation of limited resources in order to achieve goals that are used optimally Sofjan Assauri (Hermawan, 2016). The simplex method is an approach in solving linear programming problems that have two or more decision variables where determining the optimal combination is done through repeated iterations of the simplex table until the optimum value is found in the optimization problem which includes maximizing profits or minimizing costs. The martabak home industry is one of the businesses operating in the culinary sector. One of the problems faced by the Martabak 88 home industry is determining the optimum production amount so as to obtain maximum profits. Therefore, a method is needed to determine the right combination of products made and the combination of products produced. The simplex method is the method used in this research to estimate the maximum profit obtained from sweet martabak and egg martabak.
Co-Authors A. A Gede Ajusta Anak Agung Gede Ajusta Ayu Azizah Dede Mustomi Faizal Roni Khoirul Ulum Lidwan, Nanang Rani Wawan Ridwan