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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) AJAD : Jurnal Pengabdian kepada Masyarakat Electronic Journal of Education, Social Economics and Technology
M Rasyidin
Universitas Malikussaleh Lhokseumawe
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Peningkatan Kapasitas Produksi dan Penjualan Produk Kelapa Gongseng Aceh Pasca Pandemi COVID-19 Melalui Teknologi Tepat Guna dan Pemasaran Digital Saleh, M; Rasyidin, M; Azmi, Dasril; Shintia, Iin; Miswardi; Rizal, Muhammad
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2024): AUGUST 2024
Publisher : Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i2.356

Abstract

This article delves into the strategic enhancement of production capacity and sales of Acehnese roasted coconut products in the aftermath of the COVID-19 pandemic, leveraging the application of appropriate technology and digital marketing approaches. The focus of this community engagement initiative lies in addressing the multifaceted challenges faced by the local community, including disruptions in traditional market access and production inefficiencies exacerbated by the pandemic. The objectives of the program are meticulously outlined, detailing the implementation of innovative technological solutions and digital marketing strategies designed to increase production efficiency, product quality, and market reach. The study also discusses the anticipated socio-economic impacts, particularly the potential for sustained community empowerment and economic resilience. The integration of these modern approaches aims to foster long-term sustainability and competitive advantage for micro, small, and medium enterprises (MSMEs) in Aceh, thereby contributing to broader economic recovery and growth.
Transformasi Pemasaran Digital BUMDES Pengolahan Pakan Ikan Terapung Berbasis Blue Economy sebagai upaya peningkatan Produk Unggulan Desa Rasyidin, M; Saleh, M; Azmi, Dasril; Rizal, Muhammad
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): DECEMBER 2024
Publisher : Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i3.398

Abstract

The partner in this community service activity is BUMDES Malaka, a village-owned enterprise from Jangka Alue Bie that produces floating fish feed. BUMDES Malaka was established in 2016, and the management is elected by the community through a village deliberation forum. The main objective of establishing BUMDES Malaka is to meet the needs of fish farmers and provide an alternative solution for farmers to obtain cheaper and higher-quality fish feed, as previously, fish feed was sourced from outside the province at high prices. To enhance the partner's capacity, training in digital marketing, as well as improvements in management and production quality, are necessary. The methods used in this service activity include training and hands-on practice. The outcomes of this activity include an increase in the knowledge of BUMDES Malaka's management in the field of digital marketing and an improvement in the partner's capabilities in business management.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Konsumen Dalam Berbelanja Pada Ritel Modern dan Tradisional Saleh, M; Rasyidin, M; Rizal, Muhammad
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i2.6308

Abstract

Research on the Impact of Product Completeness, Product Variety, Product Quality, and Environmental Conditions on Consumer Purchasing Decisions. This study aims to analyze the influence of shopping comfort and ease of access, product availability, promotions and discounts, technology and innovation, branding, and retail reputation on consumer purchasing decisions. The research was conducted in Bireuen Regency, Aceh Province, Indonesia. The type of research used is explanatory research with a quantitative approach. The data types used in this study are both qualitative and quantitative data. The analysis method employed is the logistic model (LOGIT) to determine the impact on consumer decision-making. The research findings show that the variables of product completeness, more products being better, product quality, and environmental conditions have a significant influence on consumer purchasing decisions in modern retail stores. However, these factors did not have an impact on consumer decisions when shopping at traditional retail stores in Bireuen Regency, Aceh Province, Indonesia.
Peningkatan Kemandirian dan Kesejahteraan Penghuni Rumah Kasih Harmoni Paya Jaras Melalui Program Pengabdian Masyarakat Internasional Saleh, M; Rasyidin, M; Riza, Muhammad; Wahyuni, Sri; Saputra, Al Mahfud; Nurhayati
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): APRIL 2025
Publisher : Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i1.438

Abstract

The Community Service Program, titled "International Visit and Community Service at Rumah Kasih Harmoni Paya Jaras," aims to enhance the welfare of the residents at Rumah Kasih Harmoni, an orphanage located in Sungai Buloh, Selangor, Malaysia. The program was initiated in response to the financial challenges faced by Rumah Kasih Harmoni in fulfilling the basic needs of its residents. The objectives are to improve the funding sources for Rumah Kasih Harmoni, provide training and skill development for the residents, expand their knowledge and awareness, and foster a sustainable partnership between the proposing team and Rumah Kasih Harmoni. The methods employed include direct visits and interactions, educational and interactive activities, artistic and creative endeavors, physical and sports activities, along with social and cultural events. Active participation from the residents is encouraged throughout the program. The results include an increase in funding, enhanced skills and independence among the residents, improved knowledge and awareness, and the establishment of a robust, long-term collaboration between the proposing team and Rumah Kasih Harmoni.
The Influence of Zakat, Infaq, Sadaqah, and Waqf on Poverty in Aceh Province Maulana, Nazar Rianza; Rasyidin, M; Saleh, M
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.514

Abstract

Islamic social finance plays a crucial role in poverty alleviation. This study aims to analyze the impact of Zakat, Infaq, Sadaqah, and Waqf (ZISWAF) management on poverty levels in Aceh Province. Using a quantitative approach, this research processes numerical data and applies statistical analysis to measure the effectiveness of ZISWAF in poverty reduction. The data were obtained from the Aceh Open Data Web documentation covering the period from 2018 to 2024. The findings indicate that effective ZISWAF management can significantly reduce poverty rates. Proper distribution of Zakat, optimization of Infaq and Sadaqah, and productive utilization of Waqf contribute to improving community welfare. However, challenges remain in terms of management transparency, Islamic financial literacy, and coordination between managing institutions and the government. As a recommendation, this study suggests implementing a more structured ZISWAF management system, enhancing Islamic financial literacy in society, and strengthening collaboration between the government and managing institutions to improve the effectiveness of poverty alleviation programs. With the right strategies, ZISWAF can become a more powerful instrument in achieving social welfare in Aceh.
Co-Authors Dasril Azmi Maulana, Nazar Rianza Miswardi Muhammad Rizal Nurhayati Saleh, M Saputra, Al Mahfud Shintia, Iin Sri Wahyuni