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All Journal Jurnal Info Sains : Informatika dan Sains Eduturisma Journal of Social Science
Al Agus Kristiadi
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Computer Science & IT

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The Influence of Buffet Food Quality and Experiential Marketing on Repurchase Intention Through Customer Satisfaction Alamsyah, Ahmad; Efendi, Efendi; Al Agus Kristiadi
Jurnal Info Sains : Informatika dan Sains Vol. 16 No. 02 (2026): Info sains, 2026
Publisher : SEAN Institute

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The study aims to analyze the effect of buffet food quality and experiential marketing on repurchase intention through customer satisfaction, Case Study of Cafe Gran Via Jakarta. The study uses quantitative research with a survey approach to obtain customer responses to the Case Study of Cafe Gran Via Jakarta. The sampling technique uses purposive sampling with the aim of obtaining customers who have enjoyed food at Cafe Gran Via Jakarta more than once. The distribution period of the research instrument from November 15, 2023 to December 31, 2023 obtained 250 respondents. The data analysis technique uses PLS-SEM. Results of the study: Buffet food quality and experiential marketing have a positive and significant effect on customer satisfaction and has a influence on repurchase intention. While customer satisfaction can be a mediator variable. Recommendation: to vary the buffet food menu periodically by adding new, attractive and innovative dishes so as to increase repurchase intention and create a friendly and pleasant environment for customers to strengthen relationships with existing customers and attract new customers to return to buy food at Cafe Gran Via Jakarta.
FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PAKET WISATA KE TAMAN NASIONAL GUNUNG MERBABU – JAWA TENGAH Meylani Tuti; Al Agus Kristiadi; Devi Nurhasanah
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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This study aims to determine the factors that influence decision making partially and simultaneously influence the decision to visit Mount Merbabu National Park. The population in this study is visitors in the Mount Merbabu National Park, with the sample used in this study as many as 90 people. The sampling technique used is accidental sampling. Data analysis method used in this research is validity test, reliability test, classic assumption test (normality test, multicollinearity test, heteroscedasticity test and linearity test). While hypothesis testing includes F test, t test and partial correlation analysis and coefficient of determination (R²). From the results of the analysis it can be seen that Tourist Characteristics (X1), Travel Benefits (X2), Travel Descriptions (X3) and Tourism Destination Areas (X4) have an influence on Visiting Decisions (Y) both partially and simultaneously.
Co-Authors Ahmad Alamsyah Ari Bintarto Devi Nurhasanah Efendi Efendi Meylani Tuti Nurwati, Etty