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All Journal Media Ekonomi dan Manajemen Serat Acitya JAM : Jurnal Aplikasi Manajemen Proceeding Seminar LPPM UMP Tahun 2014 Journal of Accounting and Investment Proceeding SENDI_U Jurnal Ekonomi Manajemen Akuntansi Serat Acitya International Journal of Community Engagement and Development Jurnal Pengabdian Masyarakat International Conference on Digital Advanced Tourism, Management, and Technology
Andalan Tri Ratnawati
Fakultas Ekonomi UNTAG Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Journal : JAM : Jurnal Aplikasi Manajemen

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Strategi Pendistribusian Buah Lokal di Kota Semarang Hikmah, .; Ratnawati, Andalan Tri
Jurnal Aplikasi Manajemen Vol. 13 No. 2 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Market opportunities for local fruits are still very widely as the growth of publicawareness on fruits consumption. According to the poll Compass (October 16, 2011), thecommunity is still fond of local fruit, from the 446 respondents, 74.9% of respondents preferconsuming local fruit to the fruit imports. Fruits shipped from farmers to retailers, estimatedreach 30% damaged before it reaches to the consumer. This is in contrast to the fruits importedby traveling are still in a good condition. This study aims to make local fruits distributionstrategy at Semarang. The population in this study are farmers, retailers, wholesalers,middlemen. The research methods use quantitative and qualitative descriptive analysis.The pattern of fruits local distribution at Semarang is most farmers sell to middlemen, proceedto wholesalers, retail traders, and then forwarded to the consumer. Model local fruitsdistribution strategy in this study is the farmers forwarded to farmers'coordinator, continuedto the outlets, then forwarded to consumer, or from the farmers'coordinator, continuedto outlets, then forwarded to the consumers.
Co-Authors . Hikmah ., Nurchayati ., Nurchayati Agung Wibowo Hikmah Hikmah Hikmah Hikmah Khamimah Kuncoro Hadi MSi SE Dra. Hikmah Hikmah Muchayatin, Muchayatin Nurchayati Nurchayati Nurchayati Putri, Dhyta melliany Selma Khoirunnisa Nirmala Setyobudi Setyobudi Sri Puji Lestari Sukardi Sukardi Suparmi Suparmi Susetyo Darmanto Tri Widayati