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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
L Suparto
Universitas Majalengka
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PELATIHAN PEMASARAN DIGITAL PELAKU USAHA MIKRO KECIL DESA PANJALIN KIDUL KECAMATAN SUMBERJAYA L suparto; Masduki Masduki; Dudung Abdullah; Alan Rusdiana
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2022)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.964 KB) | DOI: 10.31949/jb.v3i1.1647

Abstract

Saat ini ekonomi dunia dan perekonomian Indonesia mengalami resisi akibat Covid-19. Hal ini menyebabkan UMK sangat diandalkan bagi pertumbuhan ekonomi daerah dan nasional. Pesatnya teknologi menunjukkan kemajuan yang luar biasa bagi pelaku UMK dimana pelku UMK dapat memanfaatkan teknologi tersebut sebagai media pemasaran online. Dalam perkembangannya, pelaku UMK di daerah termasuk di Kabupaten Majalengka, khususnya pelaku UMK di Desa Panjalin Kidul sulit untuk berkembang disebabkan oleh surut disebabkan banyak faktor diantaranya, belum melakukan strategi pemasaran online dalam memasarkan produknya. Pelaku UMK di Desa Panjalin Kidul Kecamatan Sumberjaya mencapai 46 orang dengan jenis usaha yang beragam seperti kerajinan, makanan ringan, peternakan, dan lain-lain yang memiliki potensi untuk dikembangkan dengan cara memanfaatkan teknologi internet terutama website dan media social. Hal ini akan membuat produk bisa dikenali oleh banyak orang dengan waktu yang cepat dan biaya yang murah. Namun karena belum diterapkannya strategi pemasaran online peroduk yang dimiliki oleh para pelaku UMK belum dikenal oleh masyarakat luas yang menyebabkan kesulitan untuk berkembang. Kegiatan pengabdian ini dilaksanakan dengan metode pelatihan pemasaran online dengan menyediakan website untuk para UMK yang dikelola langsung oleh BUMDes. Dari kegiatan ini diperoleh hasil bahwa hampir semua pelaku UMK sudah bisa mengetahui mekanisme atau cara mendaftar agar produk yang akan dijual tersimpan di website.
Pengaruh Kualitas Layanan Inti dan Kualitas Layanan Encounter terhadap Niat Beralih: Sebuah Peran Mediasi Kepuasan Pelanggan (Studi pada pengunjung Hotel Fitra dan Hotel Garden Majalengka) Alan Rusdiana; L Suparto
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.2879

Abstract

This research is a development of previous research. In this study, customer satisfaction is divided into two, namely transaction-based satisfaction and overall satisfaction. This type of research is associative research. This research takes the title: "The Influence of Core Service Quality and Encounter Service Quality on Switch Intention: A Mediation Role of Customer Satisfaction (Study on visitors to Hotel Fitra and Hotel Garden Majalengka)". The purpose of this study was to determine the partial effect of core service quality and encounters on switching intentions with mediating factors of customer satisfaction (transaction-based satisfaction and transaction-based satisfaction). The population in this study were all visitors to the Fitra hotel and the Garden Majalengka hotel. The number of respondents in this study amounted to 315 people who were taken using the sampling technique used was purposive sampling. The data analysis technique uses structural equation modeling (SEM) with the help of AMOS 21 software. The results of this study indicate that 1) the quality of the encounter service has a negative effect on the intention to switch, 2) the quality of the core service has no effect on the intention to switch, 3) the quality of the encounter service has a positive effect on transaction-based satisfaction, 4) the quality of the encounter service has a positive effect on overall satisfaction, 5) core service quality has a positive effect on overall satisfaction, 6) transaction-based satisfaction has a negative effect on switching intentions, 7) overall satisfaction has a negative effect on switching intentions, 8) transaction-based satisfaction mediates the negative effect of encounter service quality on switching intentions, 9) satisfaction overall mediates the negative effect of service quality encounter on core service switching intentions positively affects customer satisfaction, and 10) overall satisfaction mediates the negative effect of core service quality on switching intentions.
Dapatkah Altruism Mendorong Konsumen Untuk Melakukan e-WOM? Alan Rusdiana; L Suparto; Deni Istiono
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3629

Abstract

Before the internet appeared, consumers usually talked about various kinds of productsand services directly or face to face. This can be considered as word of mouth (WOM)communication. However, along with the internet, there has been a shift related to wordof mouth (WOM) to electronic word of mouth (e-WOM). e-WOM is carried out based onexperiences related to feelings after using a product or service. Usually consumerfeelings will lead to a sense of satisfaction or not after using a product or service. Incarrying out e-WOM activities, everyone must have different goals which are inaccordance with the motivation of each individual. One thing that is consideredimportant when doing e-WOM is altruism motivation.This study aims to determine the effect of altruism on consumer behavior to share eWOM. This type of research is classified as associative research. The population in thisstudy are all students of the Faculty of Economics and Business, Majalengka Universitywho use Tokopedia e-commerce. The sample in this study amounted to 100 people whowere taken using accidental sampling technique. The data analysis method usedmultiple linear regression analysis which first tested the research instrument and theclassical assumption test, then tested the hypothesis of the SPSS 21 program.Based on the hypothesis test, it was found that altruism motivation has a positive andsignificant effect on e-WOM behavior. That is, the higher the altruism possessed byconsumers, the higher the willingness of consumers to carry out e-WOM on Tokopediae-commerce.
Pengaruh Kompensasi dan Pengembangan Karir Terhadap Kepuasan Kerja (Studi Pada Karyawan Departemen PPIC PT. Shoetown Ligung Indonesia) R. Neny Kusumadewi; L Suparto; Alan Rusdiana; Tino Foezi Hadi Suarno
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.6947

Abstract

Human resources are an important element in an organization, especially forbusiness organizations. Therefore, many companies are starting to seriouslybuild and develop their human resources. Considering the importance of humanresources in an organization, companies must pay attention to employeesatisfaction. Job satisfaction is also related to outcomes such as performance, sothat if job satisfaction is higher it will create enthusiasm for work.The aim of this research is to identify the influence of compensation and careerdevelopment on job satisfaction. The population in this study were employees ofthe PPIC department of PT. Shoetown Ligung Indonesia, numbering 305 people.The research sample consisted of 100 people taken using purposive samplingtechnique. The data analysis method is multiple linear regression analysis usingSPSS 26.The results of this research state that compensation and career development havea positive and significant effect on job satisfaction, both partially andsimultaneously
Digitalisasi UMKM Desa Ujungjaya Melalui e-Commerce Shopee Alan Rusdiana; L Suparto; Rita Sri Silvia Pamuji
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v5i3.9568

Abstract

Pelaku UMKM yang ada di Desa Ujungjaya memiliki potensi untuk menjual produknya secara luas karena kualitas produk yang diproduksinya tidak kalah saing dengan produksi para pelaku UMKM lainnya. Namun, target market pemasaran para UMKM belum terlalu luas, yang menyebabkan kurang berkembangnya ekonomi kreatif para UMKM di Desa Ujungjaya. Hal ini dibuktikan bahwa sampai pada saat ini belum adanya perkembangan terkait dengan pemasaran produk UMKM tersebut. Oleh karenanya diperlukan pelatihan digital marketing melalui e-commerce Shopee dengan harapan pelaku UMKM memiliki pengetahuan dan dapat memamfaatkan e-commerce untuk mengembangkan usahanya. Metode pelaksanaan diawali dengan menganalisa permasalahan yang dihadapi oleh UMKM di Desa Ujungjaya Kabupaten Sumedang. Kemudian dari permasalahan tersebut dirumuskan solusi dengan memberikan dua macam pelatihan, yaitu pelatihan konsep pemasaran digital dan pelatihan pembuatan akun dan toko Shopee. Kemudian dari hasil pelatihan tersebut, pelaku UMKM akan didampingi serta dilakukan monitoring atas keberhasilan pembuatan toko Shopee Dari kegiatan pelatihan ini menghasilkan satu akun toko Shopee (Binangkit Jaya Snack) sehingga dapat menjadi wadah pemasaran untuk produk UMKM di Desa Ujungjaya. Yayasan Handjuang Mekar Indonesia sebagai admin yang memegang akun Shopee tersebut sedangkan para pelaku UMKM cukup memiliki foto produk dan menetapkan harga produk yang akan dipasarkan pada Shopee.
Co-Authors Alan Rusdiana DENI ISTIONO Masduki R. Neny Kusumadewi Rita Sri Silvia Pamuji Tino Foezi Hadi Suarno