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All Journal Al Tijarah
Ugung Dwi Aryo Wibowo
Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis religiusitas, halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada Remaja di Kota Purwokerto Muchammad Agung Miftahuddin; Ugung Dwi Aryo Wibowo; Alfalisyado . Alfalisyado
Al Tijarah Vol 6, No 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5605

Abstract

This study aimed to examine the influence of religiosity, halal brand personality and subjective norms on the decision to buy cosmetics for adolescents in the city of Purwokerto. The study population was adolescents aged 17-25 years. A sample of 100 people was taken using purposive sampling method. Hypothesis testing was carried out by structural equation modeling (SEM) PLS version 2.0. The results of the analysis indicate that religiosity, Halal Brand Personality and Subjective Norms have a significant effect on cosmetic purchasing decisions among adolescents in Purwokerto.
Analisis religiusitas, halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada Remaja di Kota Purwokerto Muchammad Agung Miftahuddin; Ugung Dwi Aryo Wibowo; Alfalisyado . Alfalisyado
Al Tijarah Vol. 6 No. 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5605

Abstract

This study aimed to examine the influence of religiosity, halal brand personality and subjective norms on the decision to buy cosmetics for adolescents in the city of Purwokerto. The study population was adolescents aged 17-25 years. A sample of 100 people was taken using purposive sampling method. Hypothesis testing was carried out by structural equation modeling (SEM) PLS version 2.0. The results of the analysis indicate that religiosity, Halal Brand Personality and Subjective Norms have a significant effect on cosmetic purchasing decisions among adolescents in Purwokerto.
Co-Authors Alfalisyado Alfalisyado Muchammad Agung Miftahuddin