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All Journal Al Tijarah JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Economics Research and Social Sciences
Muchammad Agung Miftahuddin
Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Purwokerto
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Analisis religiusitas, halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada Remaja di Kota Purwokerto Muchammad Agung Miftahuddin; Ugung Dwi Aryo Wibowo; Alfalisyado . Alfalisyado
Al Tijarah Vol 6, No 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5605

Abstract

This study aimed to examine the influence of religiosity, halal brand personality and subjective norms on the decision to buy cosmetics for adolescents in the city of Purwokerto. The study population was adolescents aged 17-25 years. A sample of 100 people was taken using purposive sampling method. Hypothesis testing was carried out by structural equation modeling (SEM) PLS version 2.0. The results of the analysis indicate that religiosity, Halal Brand Personality and Subjective Norms have a significant effect on cosmetic purchasing decisions among adolescents in Purwokerto.
The Role of Mediation Electronic Word of Mouth (E-WoM) in Relationship Quality of Services and Tourism Products Against Visiting Decisions Asep Rahmat Taryadi; Muchammad Agung Miftahuddin
Journal of Economics Research and Social Sciences Vol 5, No 1: February 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v5i1.10948

Abstract

The purpose of this study was to analyze the mediating role of electronic word of mouth in the relationship between tourism products and service quality on the decision to visit tourists to Pangandaran Beach. This research is explanatory research, and the data collection is done by distributing questionnaires. The sample in this study amounted to 95 visitors to Pangandaran beach, who were selected using the purposive sampling method. Based on the analysis using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, the results indicate that service quality and tourism products have a significant positive effect on visiting decisions. However, electronic word of mouth does not mediate the relationship between service quality and tourism products on tourists visiting decisions.
PENGEMBANGAN PERTANIAN TERPADU DI DESA TIDU KECAMATAN BUKATEJA KABUPATEN PURBALINGGA Ambar Pujiyatno; Muchammad Agung Miftahuddin
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 1 NOMOR 1 MARET 2017 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.008 KB) | DOI: 10.30595/jppm.v1i1.1210

Abstract

ABSTRAK Kegiatan bertujuan meningkatkan kemampuan dan ketrampilan anggota kelompok tani dalam mengembangkan pertanian terpadu dengan cara meningkatkan kemampuan dan ketrampilan para anggotanya dalam hal penguasaan teknologi budidaya tanaman pangan, peternakan, dan perikanan secara terpadu, serta kemampuan berwirausaha. Tujuan adalah terbentuknya desa Tidu sebagai pusat pengembangan pertanian terpadu. Berdasarkan permasalahan yang ada, perlu dilakukan usaha pembinaan berkesinambungan. Metode yang digunakan adalah pelatihan dan alih teknologi pertanian terpadu dengan melibatkan mahasiswa peserta KKN-PPM untuk melakukan kegiatan pendampingan dan pembinaan.Pelatihan dilakukan dengan perkuliahan klasikal dan alih teknologi dengan praktik langsung. penyampaian materi dilakukan dengan metode ceramah, diskusi, dan simulasi. Praktik langsung budidaya tanaman pangan, budidaya ternak, dan budidaya ikan lele mulai dari persiapan, pengolahan hasil, teknik pengemasan dan perijinan. Pendampingan dilakukan selama pelatihan dan alih teknologi, Pembinaan dilakukan dengan membimbing dan memantau anggota kelompok tani setelah kegiatan pelatihan selesai, pembinaan dilakukan secara rutin setiap dua minggu atau sesuai permintaan mitra atau Tim KKN-PPM. Kemitraan diwujudkan dengan memberi bantuan modal dan teknis. Bantuan modal berupa sarana dan prasarana pertanian terpadu. Bantuan teknis berupa peningkatan kemampuan dan ketrampilan pertanian terpadu. Kata Kunci : kelompok tani, pemberdayaan, dan pendampingan ABSTRACT Activities aimed at improving the capabilities and skills of members of farmers in developing integrated farming by improving the capabilities and skills of its members in terms of technological mastery on cultivation of food crops, livestock and fisheries in an integrated manner, as well as entrepreneurship skills. It is to make Tidu as the center of an integrated agricultural development. The method used is the training and integrated agricultural technology transfer.Training is done with classical lectures and technology transfer to the practice. Delivery of material is done by lectures, discussions, and simulations. Practice of food crop cultivation, animal breeding, and cultivation of catfish ranging from the preparation, processing, packaging and licensing techniques.Assistance was done during training and technology transfer, coaching is done by guiding and monitoring the members of farmers after the training is completed, the coaching is done routinely. Partnership is realized by providing capital and assistance. Assistance is integrated agricultural infrastructure. Technical assistance is increased capacity and integrated farming skills. Keywords : farmer groups, cultivation, assistance, and coaching
Analisis religiusitas, halal brand personality dan norma subyektif terhadap keputusan pembelian kosmetik pada Remaja di Kota Purwokerto Muchammad Agung Miftahuddin; Ugung Dwi Aryo Wibowo; Alfalisyado . Alfalisyado
Al Tijarah Vol. 6 No. 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5605

Abstract

This study aimed to examine the influence of religiosity, halal brand personality and subjective norms on the decision to buy cosmetics for adolescents in the city of Purwokerto. The study population was adolescents aged 17-25 years. A sample of 100 people was taken using purposive sampling method. Hypothesis testing was carried out by structural equation modeling (SEM) PLS version 2.0. The results of the analysis indicate that religiosity, Halal Brand Personality and Subjective Norms have a significant effect on cosmetic purchasing decisions among adolescents in Purwokerto.
Co-Authors Alfalisyado Alfalisyado Ambar Pujiyatno Asep Rahmat Taryadi Ugung Dwi Aryo Wibowo