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Analisis Pendapatan Petani Kelapa Sawit dalam Meningkatkan Kesejahteraan Ekonomi Keluarga di Nagari Bawan Kabupaten Agam Rahmidatul Annisa; Khadijah Nurani
Transformasi: Journal of Economics and Business Management Vol. 3 No. 3 (2024): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i3.1944

The background of this study stems from a number of issues, including the inability of oil palm farmers to make ends meet financially, the impact of their reliance on oil palm income on the well-being of their families, and the relationship between oil palm farmers' income and the price at which Palm Fruit Bunches (FFB) are sold in Nagari Bawan, Kabupaten Agam. Nonetheless, a lot of farmers continue to struggle with a shortage of funding when it comes to running oil palm plantations and boosting the output of palm fruit bunches (FFB). A qualitative descriptive research approach is used, and it involves gathering research objects based on field data. Direct observation and interviews with oil palm farmers in Nagari Bawan, Kabupaten Agam, were used to gather data. The Nagari Bawan administration (Nagari Secretariat) and thirteen oil palm plantation owners were the research's primary sources of information about the circumstances and state of the study in Nagari Bawan, Kabupaten Agam. According to the author's study findings in Nagari Bawan, Kabupaten Agam, income indicators such as monthly income, employment, and family responsibilities may be used to analyze oil palm farmers' income in order to improve the economic welfare of their families. This indicates that oil palm growers are looking for side employment since their revenue is insufficient to cover their expenses.

Analisis Peningkatan Ekonomi Masyarakat Pada Usaha Sanjai di Kecamatan Harau Kabupaten Lima Puluh Kota Rahma Andriani; Khadijah Nurani
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 2 No. 1 (2024): Februari : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v2i1.432

This research is based on the obstacles experienced by sanjai owners in Harau District are limited capital, marketing, suppliers who are often stuck or late in coming so that it disrupts the smoothness of the sales process. And also the sanjai problem faced by the sanjai owner himself is the increase in the price of raw materials which causes an increase in sanjai production costs so that it ultimately affects the income of a sanjai cracker entrepreneur.The method of this research is descriptive qualitative. This research is motivated by the decline in sanjai business income during the Covid-19 pandemic. Then also accompanied by an increase in the price of raw materials which resulted in increased production costs so that the selling price also increased. If the seller does not increase the selling price, the business will suffer losses. With the sanjai business, it can improve the community's economy and also open up jobs for people who are not yet working. The way sanjai owners survive in the era of many competitors is to offer lower prices, work with travel drivers and improve service to consumers. The obstacle that sanjai owners also experience is capital. For limited capital, sanjai owners can be assisted by family or seek loans from outside parties.

PENGARUH TINGKAT PERTUMBUHAN PENJUALAN, PERPUTARAN PIUTANG, DAN PERPUTARAN KAS TERHADAP TINGKAT LIKUIDITAS PERUSAHAAN (STUDI KASUS PERUSAHAAN PERHOTELAN YANG TERDAFTAR DI BEI PERIODE 2017-2022) Nurzammi Annisak; Khadijah Nurani
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 6 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

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This research aims to find out and analyze how much influence the level of sales growth, receivables turnover and cash turnover has on the level of company liquidity in hotel companies listed on the IDX for the 2017-2022 period. This type of research is quantitative research, the type of data is secondary data which is accessed via the official website of the Indonesia Stock Exchange (www.idx.co.id) and the websites of each company. The sampling technique used in this research was the purposive sampling method with a total sample of 14 companies. Data analysis techniques use descriptive statistical tests, classical assumption tests, multiple linear regression analysis, hypothesis testing and coefficient of determination tests. The results of this research partially show that the Sales Growth Rate variable has a positive and significant influence on the Liquidity Level as evidenced by the results of the tcount > ttable test (3.029 > 2.026). Receivables Turnover has a negative and significant effect on Liquidity Levels as proven by the results of the tcount < ttable test (-7.633 < 2.056). Cash Turnover has a positive and significant effect on Liquidity Levels as proven by the results of the tcount > table test (3.819 > 2.056). Sales Growth Rate, Receivables Turnover, and Cash Turnover together have a positive and significant effect on the Liquidity Level as proven by the results of the hypothesis test which shows a significance value of 0.000 < 0.05 and a comparison of the value of fcount > ftable (24.108 > 2.980) meaning Ho rejected.

STRATEGI PEMASARAN PT. SUKSES INTERNASIONAL TOUR & TRAVEL DALAM MENGHADAPI PERSAINGAN BISNIS UMRAH DI BUKITTINGGI Tetti Maharani; Khadijah Nurani
Jurnal Ekonomi dan Bisnis Vol. 2 No. 5 (2024): Mei
Publisher : ADISAM PUBLISHER

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Marketing strategy is a fundamental tool designed to achieve company goals by developing sustainable competitive advantages to enter the market and serve predetermined target markets. The increasing public interest in carrying out the Umrah has resulted in Umrah travel popping up in Bukittinggi. Therefore, PT. Successful International Tour & Travel needs to develop a good marketing strategy in order to face competition in the Umrah business in Bukittinggi. The purpose of this research is to find out how the marketing strategy of PT. Success of International Tour & Travel in Facing Umrah Business Competition in Bukittinggi. This type of research is qualitative research carried out at PT. Success of International Tour & Travel Bukittinggi through observation, interviews and documentation regarding research objects. The data analysis technique used in this research is SWOT analysis. The results of research conducted at PT. Bukittinggi Tour & Travel International Success: Marketing Strategy Development carried out by PT. International Tour & Travel's success in facing competition in the Umrah business in Bukittinggi is using the SO strategy, namely (1) Providing varied packages (2) Offering various prices according to facilities (3) Providing satisfactory service (4) Providing quality human resources (5) Providing complete facilities and infrastructure.

ANALISIS PERILAKU NASABAH DALAM BERINVESTASI EMAS DI PEGADAIAN SYARIAH UPS MANGGIS KEC. MANDIANGIN KOTO SELAYAN KOTA BUKITTINGGI Putri Rahma Yenti; Khadijah Nurani
Jurnal Ekonomi dan Bisnis Vol. 2 No. 9 (2024): September
Publisher : ADISAM PUBLISHER

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This research aims to provide a comprehensive description of customer attitudes in funding gold at Pegadaian Syariah UPS Manggis, Mandiangin Koto Selayan District, Bukittinggi City and help improve the quality of services provided. This research uses a qualitative method in the form of field research, which cites information directly from the research location. The information collection method used is primary information obtained from the results of questions and answers and monitoring, and inferior information obtained from documents related to the research subject. The results of the research prove that important aspects that influence customer attitudes in funding gold at Pegadaian Syariah UPS Manggis are trust in the institution, security of investment, and expected profits. Trust in Pegadaian Syariah as a reliable and comfortable institution is a very powerful aspect. Not only that, ease of access to services and transparent data also support customer decisions in funding gold. Customer attitudes in funding gold are influenced by demographic aspects such as age, education, and income. Older, more intelligent customers with higher incomes tend to be more active in investing in gold..

STRATEGI PEMASARAN DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA WISATA KULINER PERSPEKTIF PARIWISATA SYARIAH (STUDI KASUS LOS LAMBUANG BALAI KURAI TAJI KOTA PARIAMAN) Riska Mahmuda; Khadijah Nurani
Jurnal Ekonomi dan Bisnis Vol. 2 No. 10 (2024): Oktober
Publisher : ADISAM PUBLISHER

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This writing is based on the background of consumers at the Los Lambuang Culinary tour at Kurai Taji Hall experiencing fluctuations in the number of consumers. The marketing strategy carried out by the sellers at the Los Lambuang Culinary Tourism Hall Kurai Taji is not optimal. There is no halal certification at the Los Lambuang Culinary Tourism Hall Kurai Taji. This is the aim of these findings, namely to identify marketing strategies applied to the Los Lambuang Culinary Tourism, Balai Kurai Taji, Pariaman City. The findings that have been researched use the type of research used in this research, namely descriptive qualitative research. From the results of this research, marketing strategies to increase consumer buying interest at Los Lambuang Balai Kurai Taji, Pariaman City from a sharia tourism perspective use the 7P marketing mix including: products by providing quality raw materials purchased in traditional markets with conditions still fresh, quality produce with delicious and distinctive taste, and a wide variety of food available. The price is set in accordance with purchasing power and the quality of the product being sold. The location of Los Lambuang is easy to access because it is close to the train station, visibility is easily visible to many people, and has safe parking. Promotion is carried out through social media and worth of mouth. People by recruiting employees through selection and training, serving consumers is carried out with a friendly and personal approach. The process involves cooking directly in a separate kitchen, using complete equipment and indirect service via telephone. Physical evidence, a clean room appearance and a beautiful view.

STRATEGI PEMASARAN WEDDING ORGANIZER CAHAYA KASIH PELAMINAN DALAM MENINGKATKAN PENDAPATAN DI KECAMATAN LUBUK BASUNG KABUPATEN AGAM Olla Febiani; Khadijah Nurani
Jurnal Ekonomi dan Bisnis Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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This research is entitled "Marketing Strategy for Wedding Organizer Cahaya Kasih Pelaminan in Increasing Income in Kec. Lubuk Basung District. Agam” The aim of this research is to find out how the marketing strategy for the Wedding Organizer Cahaya Kasih Pelaminan increases income in the district. Lubuk Basung District. Agam. to analyze the extent of the application of SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) faced by the company. The research method used in this research is qualitative descriptive research. In describing the research results, a SWOT matrix is used by analyzing internal and external factors which is carried out by providing a general description of the company's strengths, weaknesses, opportunities and threats. The results of the SWOT analysis show that the marketing strategy position of Cahaya Kasih Pelaminan Wedding Organizer is in increasing revenue in the district. Lubuk Basung District. Agam. is in Quadrant I, where the appropriate strategy to be implemented by the Cahaya Kasih Pelaminan Wedding Organizer in increasing income in the district. Lubuk Basung District. Agam. is an aggressive strategy by supporting aggressive growth policies.

PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION (STUDI KASUS MAHASISWA UNIVERSITAS ISLAM NEGERI (UIN) SJECH M DJAMIL DJAMBEK BUKITTINGGI) Indah Fitria Ningsih; Khadijah Nurani
Jurnal Ekonomi dan Bisnis Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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This research is motivated by the fact that students on campus often spend time monitoring social media so they are easily influenced by the marketing of viral fashion products circulating on social media. The high purchasing power of students for fashion products immediately spreads it quickly to their friends to buy similar products. And in the end there will be excessive consumerism among students. The method used in this research is included in the type of quantitative research. In this research, researchers will reveal the influence of viral marketing on fashion product purchasing decisions among students of the Sharia Business Management Study Program at UIN Sjech M Djamil Djambek Bukittinggi. The results of the research show that there is an influence of viral marketing on the decision to purchase fashion products among students of the Sharia Business Management Study Program at UIN Sjech M Djamil Djambek Bukittinggi. Based on the t test (hypothesis), the significance of the viral marketing variable is 0.000, which is smaller than 0.05 and the t_{calculated} value of 6.631 is greater than t_{table} 1.662, so Ha is accepted and Ho is rejected. It is known that viral marketing has a positive effect on purchasing decisions for fashion products, meaning that every time viral marketing occurs, it will increase students or consumers' decision to purchase fashion products. This is reinforced and supported by the sig value. smaller than the alpha value, namely 0.000 < 0.05, meaning that viral marketing has a positive and significant effect on the decision to purchase fashion products. Next, it can be seen that the results of the calculated t are greater than the t table, namely 6,631 > 1,662, meaning that Ho is rejected and Ha is accepted. So this shows that simultaneously viral marketing among students of the Sharia Business Management study program at UIN Sjech M Djamil Djambek Bukittinggi has a positive and significant influence on the decision to purchase fashion products.

ANALISIS LITERASI KEUANGAN DIGITALISASI PADA MAHASISWA PERBANKAN SYARIAH DI UIN SJECH M. DJAMIL DJAMBEK BUKITTINGGI Haryono Haryono; Khadijah Nurani
Jurnal Ekonomi dan Bisnis Vol. 2 No. 12 (2024): Desember
Publisher : ADISAM PUBLISHER

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The purpose of this study was to determine how to manage money in digital financial literacy for Islamic Banking students at UIN Sjech M. Djamil Djambek Bukittinggi and to determine the obstacles and opportunities for students to improve digital financial literacy for Islamic Banking students at UIN Sjech M. Djamil Djambek Bukittinggi. This study uses a qualitative method in which researchers will try to find data information in the field or research place, understand and interpret the data and then the data is processed to be able to conclude the final results of the study. Data collection techniques use observation, interview and documentation methods. As well as data analysis techniques in this study using data collection methods, data reduction, data presentation and drawing conclusions. The results of the study show that the Analysis of Digital Financial Literacy in Islamic Banking Students at UIN Sjech M. Djamil Djambek Bukittinggi consists of basic personal finance, cash management, credit and debt management, saving, investment, risk management. Of the six indicators, Islamic Banking students understand financial literacy very well.

PENGARUH SUBSIDI HARGA PUPUK DAN HARGA JUAL KOMODITI TERHADAP PENDAPATAN PETANI DI JORONG KUOK III KOTO NAGARI MATUA MUDIAK Febri Sasa Milla; Khadijah Nurani
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): Januari
Publisher : ADISAM PUBLISHER

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The background to writing this thesis is that there are problems among farmers such as the high price of fertilizer while the selling price of farmers' crops is uncertain. This research aims to find out whether fertilizer price subsidies and commodity selling prices have an effect on farmers' income. This research is a quantitative research using SPSS 25 software, with two types of data sources, namely primary data and secondary data using a questionnaire method after the data is collected, with 81 respondents as a sample, then the data is tested using validity, reliability, multiple linear regression tests. . The data collection technique uses a questionnaire and the analysis method used is multiple linear regression with the variables in this research, namely fertilizer price subsidies (X1), commodity selling prices (X2), and farmer income (Y). The results of the research show that the regression equation obtained is Y = 22.370 - 0.040 X1 - 0.224 . Based on the results of the t test, the significant value for the influence of 0.05 and the calculated t value is -2.121 < t table 1.990 so that H2 is accepted which means there is a negative influence of X2 on Y. The results of the F test are declared significant for the simultaneous influence of X1 and 2,839 < F table 3.11, meaning that the variable fertilizer price subsidies and commodity selling prices do not have a significant effect on farmer income. The coefficient of determination value of 6.8% is influenced by fertilizer price subsidies and commodity selling prices, while the remaining 93.2% is influenced by other variables.

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