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Pengelolaan Taman Margasatwa Dan Budaya Kinantan Kota Bukittinggi Dalam Meningkatkan Jumlah Pengunjung Annisa Hamid; Rika Widianita; Habibatur Ridhah; Khadijah Nurani
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 1: Desember 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i1.13741

Penelitian ini bertujuan untuk menganalisis pengelolaan Taman Margasatwa dan Budaya Kinantan (TMSBK) Kota Bukittinggi dalam meningkatkan jumlah pengunjung. TMSBK merupakan salah satu objek wisata utama di Bukittinggi yang memiliki potensi besar dalam menarik wisatawan, namun menghadapi berbagai kendala seperti kurangnya inovasi destinasi, perawatan fasilitas yang belum optimal, keterbatasan area parkir, dan kebersihan kandang hewan yang kurang memadai. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif, di mana data dikumpulkan melalui wawancara dengan pengunjung, pengelola, serta observasi langsung di lokasi. Hasil penelitian menunjukkan bahwa keluhan utama pengunjung berkaitan dengan minimnya fasilitas toilet, area parkir yang tidak memadai, dan kebersihan kandang hewan yang kurang optimal. Temuan ini menegaskan bahwa pengelolaan fasilitas dan kebersihan sangat berpengaruh terhadap minat kunjungan wisatawan. Penelitian ini merekomendasikan perlunya pembaruan destinasi, peningkatan kualitas dan kuantitas fasilitas umum, serta pengelolaan kebersihan yang lebih baik sebagai strategi utama untuk meningkatkan jumlah pengunjung di masa mendatang.

Peran Work Life Balance dan Work Compliance dalam Meningkatkan Kinerja Karyawan BSI KCP Bukittinggi Pasar Aur Windri Oktaviani; Habibatur Ridhah
ARZUSIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i3.9697

Work Life Balance and Work Compliance have received attention in several previous studies, but research that specifically discusses the integration of these two variables in improving employee performance in Islamic banking remains limited. This study aims to analyze the role of Work Life Balance and Work Compliance in improving employee performance at PT Bank Syariah Indonesia KCP Bukittinggi Pasar Aur. This study employed a qualitative approach with a case study design, involving five participants selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, and were then analyzed using thematic analysis techniques through the stages of data reduction, data presentation, and conclusion drawing. The results showed that employees’ Work Life Balance was generally in a fairly balanced condition, although in certain positions imbalance was still found due to work demands and targets that had to be achieved. Work Compliance had also generally been implemented well, although violations by certain employees were still found. Overall, employee performance was in the fairly good category, as reflected in work quality, work quantity, timeliness, commitment, and work initiative. These findings indicate that work-life balance and work compliance play an important role in supporting the improvement of employee performance, while also providing theoretical and practical contributions to the development of human resource management in the Islamic banking sector.

Analisis Strategi Bisnis dalam Menghadapi Persaingan pada Toko Harga Pas di Kabupaten Dharmasraya Dian Afriana; Habibatur Ridhah
ARZUSIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i3.9723

Although business strategy analysis and sharia business principles have been widely discussed in previous studies, research that specifically integrates Porter’s Five Forces analysis with sharia-based business strategies in local retail businesses remains limited. This study aims to analyze the condition of business competition, the business strategies implemented, and their conformity with sharia business principles at Toko Harga Pas in Dharmasraya Regency. This study employed a qualitative approach with a case study design, involving informants consisting of the owner, employees, and customers selected through a purposive sampling technique. Data were collected through interviews, observation, and documentation, and were then analyzed using the interactive analysis technique of Miles and Huberman. The findings showed that the condition of business competition was at a competitive level, marked by a high threat of new entrants, strong buyer bargaining power, and pressure from digital-based substitute products. The business strategies implemented focused on setting competitive prices, improving service, and maintaining customer trust. These findings contribute to the development of Porter’s Five Forces theory in the context of local retail and broaden understanding of the integration of business strategy and sharia principles. The conclusion of this study confirms the importance of adaptive and customer-oriented strategies in facing business competition, and encourages business actors to increase innovation and the use of technology. The implications of this study include theoretical contributions in the field of strategic management and practical implications for retail business actors, while also opening opportunities for further research related to digitalization in retail business strategy.

Strategi Pemasaran dalam Meningkatkan Daya Saing Usaha Ayam Petelur (Studi Kasus: Peternakan Bapak Tuani Kec. Dua Koto, Pasaman) Hafiza Hairina; Habibatur Ridhah
ARZUSIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i3.9806

Marketing strategies in laying hen businesses have been the focus of various studies, but research that specifically discusses the formulation of marketing strategies based on an analysis of internal and external conditions in small-scale businesses remains limited. This study aimed to analyze marketing strategies in improving the competitiveness of a laying hen business at Bapak Tuani Farm in Dua Koto Subdistrict, Pasaman Regency. This study used a qualitative approach with a case study design, involving key and supporting informants selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, and were then analyzed using thematic analysis and SWOT analysis through the IFAS and EFAS matrices. The results showed that the business had strengths in product quality, self-produced feed, and a strategic location, but still faced weaknesses in the form of a small business scale, dependence on a single collector, and the absence of an egg grading system. Opportunities in the form of stable market demand had also not been optimally utilized because of limited marketing strategies and increasing competition. These findings contribute to the development of marketing strategy theory and competitive advantage in the context of small-scale agribusiness, while also broadening understanding of the importance of integrating internal and external analysis in business strategy formulation. The conclusion of this study confirms that strengthening marketing strategies through distribution diversification and increasing product added value is necessary to improve the competitiveness of small-scale laying hen businesses.

Analisis Strategi Pengembangan Produk dalam Meningkatkan Daya Saing pada Usaha Dodol Tiga Putri di Singengu Kecamatan Kotanopan Muji Rahayu; Habibatur Ridhah
ARZUSIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i3.9810

Competition among traditional food businesses is becoming increasingly intense, but studies that specifically discuss product development strategies in improving the competitiveness of locally based dodol businesses remain limited. This study aimed to analyze product development strategies in improving the competitiveness of the Tiga Putri Dodol Business in Singengu Village, Kotanopan Subdistrict. This study used a qualitative approach with a case study design, involving the business owner as the main informant and consumers as supporting informants selected through purposive sampling. Data were collected through interviews, observation, and documentation, and were then analyzed descriptively using the Ansoff Matrix. The results showed that competition among dodol businesses was relatively high, with eight business actors, while the Tiga Putri Dodol Business had a market share of below 10% despite experiencing an increase in revenue. The products produced were still limited to one flavor variant with relatively uniform traditional packaging, resulting in low product differentiation. In addition, the conventional marketing system caused limited market reach. Based on the Ansoff Matrix analysis, the relevant strategy is product development through increasing product variety and quality. These findings contribute to the development of marketing strategy and MSME competitiveness studies, while also broadening understanding of the importance of product innovation in the context of traditional food businesses. The conclusion of this study confirms that product innovation and strengthening marketing strategies are necessary to improve the competitiveness of the Tiga Putri Dodol Business, with support from business actors and the government in the development of locally based MSMEs.

Pengaruh Pelayanan dan Variasi Produk terhadap Keputusan Pembelian Konsumen (Studi Kasus: Aiko Mart Sialang Atas, Kec. Kapur IX, Kab. Limapuluh Kota) Maytri Chandani Putri; Habibatur Ridhah
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9965

Service quality and product variety have received attention in several previous studies, but studies that specifically discuss the influence of these two variables on consumer purchase decisions in the context of local retail remain limited. This study aimed to analyze the influence of service quality and product variety on consumer purchase decisions at Aiko Mart Sialang Atas. This study used a quantitative approach with a survey design, involving 99 respondents selected using purposive sampling. Data were collected using a questionnaire and analyzed using multiple linear regression. The results showed that service quality had a significant effect on consumer purchase decisions, with a calculated t-value of 2.025 and a significance value of 0.046. Product variety also had a significant effect on purchase decisions, with a calculated t-value of 2.538 and a significance value of 0.013. Simultaneously, service quality and product variety had a significant effect on purchase decisions, with a calculated F-value of 5.186 and a significance value of 0.007. The coefficient of determination of 42.1% indicated that the two variables contributed to consumer purchase decisions, while the remainder was influenced by other variables outside this study. This finding contributes to the development of studies on consumer behavior and marketing management, particularly in the context of local retail businesses. Thus, service quality and product variety are important factors in improving consumer purchase decisions, so business actors need to strengthen service quality and product completeness as a more effective retail marketing strategy.

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